Discover Trends

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Jelly nail polish refers to a translucent, gel like nail enamel finish that creates a glassy, jelly like look. It emphasizes sheer to sem...

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Tazarotene is a topical retinoid acne and skin condition treatment, historically marketed under the Tazorac brand and now available in ge...

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

Tanning Gel is a sunless self tanning product category that uses a gel formulation to give a bronzed color without sun exposure, gaining ...

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair perfume is a recognized product category that blends fragrance with hair care, offering scented finishes and long lasting aroma for ...

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

Body Shimmer Oil is a cosmetic product category that combines moisturizing oils with reflective or pearlescent particles to create a lumi...

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

Silk Sleep Mask is a consumer product category centered on premium eye masks made from silk fabric, marketed for comfort, skin benefits, ...

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Urea Cream is a recognized dermatology and skin care product used for moisturization and keratolytic action in dry, rough, or sensitive s...

Pico Laser refers to picosecond laser devices used in dermatology and aesthetic medicine for tattoo and pigmented lesion removal, as well...

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Cushion foundation refers to compact liquid foundation dispensed via a sponge soaked cushion, popularized in K beauty and now mainstream ...

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Hair fragrance is a consumer trend focused on products designed to impart pleasant scents to hair without washing, including hair mists, ...

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Signature Scent refers to the rise of personalization and customization in fragrances, where consumers seek or create a unique, personal ...

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

Natural perfume refers to fragrances made from naturally derived ingredients, such as essential oils, absolutes, and plant derived extrac...

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

Cream Mist is a, converging category in skincare and beauty/sensory products, centered on lightweight, sprayable emollient mists often fo...

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

Lip Serum is a beauty product category focused on lip enhancing and nourishing serums designed to hydrate, plump, smooth, and protect the...

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Body Glow Cream is a skincare trend focused on moisturizers that enhance skin radiance, even tone, and a dewy finish. It emphasizes ingre...

Avocado oil is a popular edible oil and cosmetic ingredient derived from avocados, gaining traction due to its claimed health benefits, h...

Clarifying Serum is a skincare product category focused on reducing blemishes, uneven skin tone, and dullness by delivering active ingred...

Sculptra is a cosmetic injectable poly L lactic acid (PLLA) dermal filler used to stimulate collagen production for facial volume restora...

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Olive & June is a beauty brand focused on manicure products, nail care, and salon inspired at home solutions, known for approachable poli...

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in s...