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Discover Trends in Sleep

We surface rapidly growing trends in Sleep before they take off.

Grounding Sheets

18,100 vol/mo
1050%
(5y)
-28%
(1y)
-21%
(3mo)

Grounding Sheets are conductive bed sheets designed to connect sleepers to the earth via a grounding cord plugged into a grounded outlet ...

750%
(5y)
283%
(1y)
124%
(3mo)

Light Therapy Glasses are wearable devices that deliver specific wavelengths of light to the user’s eyes to influence circadian rhythms...

Screen Fatigue

320 vol/mo
693%
(5y)
747%
(1y)
98%
(3mo)

Screen Fatigue refers to the weariness, eye strain, and cognitive load resulting from prolonged screen use, often driven by remote work, ...

Smart Pillow

880 vol/mo
548%
(5y)
1340%
(1y)
1538%
(3mo)

Smart Pillow refers to a connected pillow embedded with sensors, microelectronics, and sometimes connectivity that monitors sleep, tracks...

496%
(5y)
438%
(1y)
290%
(3mo)

Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...

Oura

110,000 vol/mo
320%
(5y)
75%
(1y)
-24%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

235%
(5y)
285%
(1y)
421%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

Sleep Coach

1,300 vol/mo
205%
(5y)
276%
(1y)
184%
(3mo)

A Sleep Coach is a professional who helps individuals or families establish healthier sleep routines, particularly for infants, children,...

Sleep Earbuds

14,800 vol/mo
196%
(5y)
205%
(1y)
188%
(3mo)

Sleep earbuds are wireless earpieces designed to aid sleep by providing audio with features such as ambient noise masking, guided sleep p...

Sleep Tape

4,400 vol/mo
195%
(5y)
-1%
(1y)
52%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Rest Sheets

3,600 vol/mo
175%
(5y)
83%
(1y)
30%
(3mo)

Rest Sheets refer to specialized bedding sheets and sleep surfaces marketed to improve sleep quality, temperature regulation, and comfort...

Green Noise

49,500 vol/mo
154%
(5y)
54%
(1y)
131%
(3mo)

Green Noise is a recognized color noise concept in audio and wellness applications, describing a specific spectrum of ambient sound used ...

Sleep Ring

3,600 vol/mo
154%
(5y)
145%
(1y)
151%
(3mo)

Sleep Ring is a category of wearable smart rings focused on sleep tracking and sleep health, led by products such as Oura Ring, Samsung G...

Manta Sleep

8,100 vol/mo
153%
(5y)
57%
(1y)
28%
(3mo)

Manta Sleep is a consumer sleep wellness brand known for its sleep optimization products, including breathable sleep masks, blackout acce...

Eight Sleep

201,000 vol/mo
150%
(5y)
-1%
(1y)
19%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

Sleep Mist

320 vol/mo
148%
(5y)
327%
(1y)
393%
(3mo)

Sleep Patches

5,400 vol/mo
142%
(5y)
37%
(1y)
71%
(3mo)

Sleep Patches are a trend focusing on transdermal delivery systems for sleep aids (such as melatonin or herbal formulations), providing a...

Weighted Eye Mask

12,100 vol/mo
133%
(5y)
108%
(1y)
-19%
(3mo)

A weighted eye mask is a sleep aid that combines a gentle pressure stimulus with a softly weighted fabric to promote relaxation, reduce a...

Sleep Divorce

2,400 vol/mo
115%
(5y)
95%
(1y)
41%
(3mo)

Sleep Divorce refers to couples choosing to sleep in separate beds or rooms to improve sleep quality and overall well being. It has gaine...

113%
(5y)
131%
(1y)
322%
(3mo)

Portable sound machines are compact devices that generate ambient sounds (white noise, pink noise, brown noise, nature sounds) to aid sle...

Sleep Supplements

12,100 vol/mo
111%
(5y)
125%
(1y)
41%
(3mo)

Sleep supplements are dietary aids designed to improve sleep quality, onset, and duration, including melatonin, magnesium, L theanine, an...