Trends is free while in Beta

Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

446%
(5y)
-18%
(1y)
-11%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Dandruff Comb

8,100 vol/mo
148%
(5y)
-16%
(1y)
-7%
(3mo)

Dandruff Comb is a grooming tool targeted at reducing dandruff by physically removing flakes and massaging the scalp, often featuring fin...

93%
(5y)
30%
(1y)
458%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Hair Oiling

60,500 vol/mo
84%
(5y)
-12%
(1y)
-2%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

Moerie

9,900 vol/mo
80%
(5y)
-9%
(1y)
72%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

Dae Hair

8,100 vol/mo
79%
(5y)
-14%
(1y)
-6%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Split End Trimmer

14,800 vol/mo
66%
(5y)
-14%
(1y)
2%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Heatless Curler

18,100 vol/mo
49%
(5y)
-24%
(1y)
-10%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Viori

60,500 vol/mo
39%
(5y)
-3%
(1y)
-30%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

Sugaring NYC

320 vol/mo
18%
(5y)
-14%
(1y)
4%
(3mo)

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

Wolf Cut

450,000 vol/mo
-12%
(5y)
8%
(1y)
-2%
(3mo)

Curling Wand

27,100 vol/mo
-14%
(5y)
23%
(1y)
18%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

Carol's Daughter

22,200 vol/mo
-21%
(5y)
-16%
(1y)
65%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

Braids

246,000 vol/mo
-21%
(5y)
-7%
(1y)
21%
(3mo)

Chi Hair Products

5,400 vol/mo
-22%
(5y)
11%
(1y)
-20%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

-24%
(5y)
-43%
(1y)
19%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

BB Curl

2,900 vol/mo
-25%
(5y)
58%
(1y)
90%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Hair Clay Mask

1,000 vol/mo
-30%
(5y)
34%
(1y)
99%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

DIY Hair Mask

4,400 vol/mo
-33%
(5y)
-6%
(1y)
54%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-5%
(1y)
0%
(3mo)

Denman Brush

40,500 vol/mo
-43%
(5y)
15%
(1y)
39%
(3mo)