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We surface rapidly growing trends in XXX before they take off.

208%
(5y)
127%
(1y)
29%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

205%
(5y)
283%
(1y)
29%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

205%
(5y)
97%
(1y)
0%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

Russian Manicure

110,000 vol/mo
199%
(5y)
7%
(1y)
17%
(3mo)

Russian Manicure refers to a nail care technique originating in Russia that emphasizes precision filing, shaping, cuticle work, and often...

Numbuzin

9,900 vol/mo
194%
(5y)
13%
(1y)
62%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Turmeric Soap

49,500 vol/mo
194%
(5y)
-15%
(1y)
13%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

UBeauty

12,100 vol/mo
192%
(5y)
5%
(1y)
81%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

ILIA

60,500 vol/mo
191%
(5y)
171%
(1y)
295%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Just Ingredients

110,000 vol/mo
186%
(5y)
49%
(1y)
35%
(3mo)

Just Ingredients is a health and wellness brand focused on transparent, real ingredient products, expanding into mainstream retail channe...

Colorwork

1,900 vol/mo
185%
(5y)
37%
(1y)
3%
(3mo)

Colorwork refers to knitting or crochet techniques that use multiple colors to create patterns or images, such as stranded/colorwork knit...

Soothing Serum

260 vol/mo
184%
(5y)
38%
(1y)
29%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Face Tightener

260 vol/mo
183%
(5y)
-58%
(1y)
9999%+
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

LED Face Mask

27,100 vol/mo
183%
(5y)
104%
(1y)
-1%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Hydration Drops

1,000 vol/mo
182%
(5y)
31%
(1y)
43%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

Vanilla perfume

49,500 vol/mo
180%
(5y)
18%
(1y)
-34%
(3mo)

Vanilla perfume is a classic fragrance category that remains enduringly popular, with renewed interest driven by natural ingredient movem...

Korean Eye Cream

3,600 vol/mo
179%
(5y)
42%
(1y)
34%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

Silk Bonnet

33,100 vol/mo
179%
(5y)
6%
(1y)
20%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

Blush Tape

90 vol/mo
176%
(5y)
15%
(1y)
67%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

Lip Stain

60,500 vol/mo
175%
(5y)
49%
(1y)
-5%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

Skin Tint

27,100 vol/mo
171%
(5y)
59%
(1y)
38%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

170%
(5y)
9%
(1y)
31%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...