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Skin Serum

5,400 vol/mo
24%
(5y)
39%
(1y)
26%
(3mo)

Skin serum has evolved from a basic moisturizing product to a premium, targeted skincare category featuring actives like vitamin C, hyalu...

24%
(5y)
17%
(1y)
20%
(3mo)

Fingernail Clippers are a long standing consumer tool category within personal care, known for variations in design, material quality, an...

Liquid Exfoliant

1,900 vol/mo
24%
(5y)
57%
(1y)
19%
(3mo)

Liquid exfoliants are skincare products that use liquid formulations of active acids (commonly AHAs like glycolic or lactic, and/or BHAs ...

E Cream

170 vol/mo
24%
(5y)
41%
(1y)
31%
(3mo)

E Cream refers to vitamin E enriched facial moisturizers and balms that have been prominent in skincare, marketed as antioxidant, hydrati...

Elemis

40,500 vol/mo
23%
(5y)
10%
(1y)
25%
(3mo)

Elemis is a premium skincare brand known for its spa inspired formulations and luxury consumer appeal. The topic reflects ongoing interes...

Vitamin C Cream

3,600 vol/mo
23%
(5y)
27%
(1y)
27%
(3mo)

Vitamin C Cream is a widely recognized skincare trend centered on topical products containing stabilized vitamin C (ascorbic acid or deri...

23%
(5y)
27%
(1y)
60%
(3mo)

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...

Pantene

27,100 vol/mo
23%
(5y)
25%
(1y)
37%
(3mo)

Pantene is a long standing global haircare brand owned by Procter & Gamble, widely recognized for its shampoos, conditioners, and treatme...

Hair Botox

14,800 vol/mo
23%
(5y)
48%
(1y)
19%
(3mo)

Hair Botox is a salon treatment marketed to smooth frizz, add shine, and reduce curl by using keratin and protein rich formulations. It ...

Dry Hair Mask

27,100 vol/mo
22%
(5y)
17%
(1y)
29%
(3mo)

Dry Hair Mask is a and established category within hair care, focusing on deep conditioning and moisture restoration for dry or damaged h...

22%
(5y)
4%
(1y)
14%
(3mo)

Highlighter powder is a, established makeup product category used to add glow and luminosity to the face, with ongoing popularity boosted...

22%
(5y)
15%
(1y)
15%
(3mo)

Retinol Face Serum is a widely recognized skincare trend centered on using retinoids, especially retinol, to promote collagen production,...

22%
(5y)
19%
(1y)
24%
(3mo)

Vitamin C Cleanser is a skincare trend where cleansers are formulated with vitamin C to combine cleansing with brightening, antioxidant p...

22%
(5y)
108%
(1y)
18%
(3mo)

Oil Free Moisturizer is a skincare product category featuring lightweight, non greasy hydration formulated without added oils, often usin...

Gel Nails

90,500 vol/mo
22%
(5y)
16%
(1y)
8%
(3mo)

Gel nails refer to a manicure where gel based polish is cured under UV/LED light, resulting in a durable, glossy finish that lasts longer...

Kristin Ess

22,200 vol/mo
22%
(5y)
35%
(1y)
-2%
(3mo)

Kristin Ess is a celebrity hairstylist founded haircare brand offering accessible, salon inspired products sold at major retailers and on...

Sugaring NYC

260 vol/mo
21%
(5y)
-11%
(1y)
8%
(3mo)

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

21%
(5y)
21%
(1y)
28%
(3mo)

Hyaluronic Acid Serum is a skincare product widely used to hydrate and plump the skin, with sustained popularity in dermatology and consu...

Wispy Lashes

18,100 vol/mo
21%
(5y)
11%
(1y)
31%
(3mo)

Wispy Lashes refer to a popular eyelash style characterized by uneven lengths with feathered, crisscrossed strands that create a natural ...

Dry Brush

49,500 vol/mo
21%
(5y)
20%
(1y)
15%
(3mo)

Dry brushing is a skincare trend involving brushing the skin with a natural bristle brush before bathing to exfoliate dead skin cells, bo...

Augustinus Bader

27,100 vol/mo
21%
(5y)
12%
(1y)
2%
(3mo)

Augustinus Bader is a premium skincare brand known for its philosophy around stem cell science and advanced formulations, popular for ant...

Facial Razor

18,100 vol/mo
21%
(5y)
9%
(1y)
16%
(3mo)

Facial Razor refers to grooming devices and products designed for shaving and facial hair management, including cartridges, razors, elect...

Framar

12,100 vol/mo
21%
(5y)
14%
(1y)
-10%
(3mo)

Framar is a recognized brand in the hair care and salon supply space, best known for its professional foil and related color application ...

Maison Miru

12,100 vol/mo
21%
(5y)
-27%
(1y)
-21%
(3mo)

Maison Miru is a online jewelry brand specializing in engagement rings and fine jewelry, with a focus on accessible pricing and modern de...

TruSkin

2,900 vol/mo
21%
(5y)
-10%
(1y)
33%
(3mo)

TruSkin refers to a skincare brand known for its Vitamin C serums and other topical products. The brand is commonly discussed in online b...

Contorno De Ojos

2,400 vol/mo
21%
(5y)
10%
(1y)
28%
(3mo)

Contorno De Ojos refers to the eye contour skincare category, focusing on serums, creams, and treatments designed to reduce dark circles,...

Tinted Lip Balm

14,800 vol/mo
21%
(5y)
12%
(1y)
0%
(3mo)

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

BHA Exfoliant

6,600 vol/mo
20%
(5y)
58%
(1y)
15%
(3mo)

BHA Exfoliant refers to skincare products that use beta hydroxy acids, primarily salicylic acid, to exfoliate inside pores, improve textu...

Collagen Peptides

135,000 vol/mo
20%
(5y)
24%
(1y)
49%
(3mo)

Collagen peptides are hydrolyzed collagen used in dietary supplements and foods, touted for benefits to skin, joints, and bone health, dr...

R And Co

9,900 vol/mo
20%
(5y)
36%
(1y)
30%
(3mo)

R+Co is a premium haircare brand formed by leading global stylists, known for performance oriented products, distinctive branding, and on...

Biotin Spray

590 vol/mo
20%
(5y)
34%
(1y)
14%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

Bronzing Drops

12,100 vol/mo
20%
(5y)
-43%
(1y)
0%
(3mo)

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

20%
(5y)
11%
(1y)
22%
(3mo)

Vitamin C Moisturizer is a skincare product category that combines vitamin C benefits with hydrating moisturizer to brighten skin, suppor...

Gel Nail Extension

12,100 vol/mo
20%
(5y)
16%
(1y)
23%
(3mo)

Gel nail extension is a widely adopted nail enhancement technique using gel based systems to create long lasting, durable nails with a gl...

Rosemary Mint Oil

2,400 vol/mo
20%
(5y)
-3%
(1y)
28%
(3mo)

Rosemary Mint Oil is an essential oil blend commonly used in aromatherapy, personal care, and home fragrance for its refreshing herbal mi...

Bevel

33,100 vol/mo
20%
(5y)
6%
(1y)
8%
(3mo)

Bevel is a premium grooming brand focused on men with sensitive skin and coarse hair, best known for its safety razor system and tailored...

Baby Soap

12,100 vol/mo
20%
(5y)
18%
(1y)
18%
(3mo)

Baby Soap is a long standing consumer category focused on gentle cleansers designed for infants and toddlers, emphasizing mild formulatio...

19%
(5y)
17%
(1y)
25%
(3mo)

Vitamin C Face Serum is a and established skincare trend centered on topical ascorbic acid serums used to brighten skin, even tone, and p...

Keratin Treatments

60,500 vol/mo
19%
(5y)
26%
(1y)
10%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

Deodorant

201,000 vol/mo
19%
(5y)
10%
(1y)
15%
(3mo)

Deodorant remains a staple personal care product with shifting consumer preferences toward natural ingredients, aluminum free formulas, a...

Curlsmith

33,100 vol/mo
19%
(5y)
2%
(1y)
-1%
(3mo)

Curlsmith is a, established haircare brand specializing in premium products for curly, coily, and textured hair, known for color paramete...

Beard Pen

1,000 vol/mo
19%
(5y)
105%
(1y)
53%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

Brow Serum

9,900 vol/mo
19%
(5y)
16%
(1y)
16%
(3mo)

Brow Serum is a cosmetic category focused on products designed to promote eyebrow growth and fullness, driven by influencer culture, beau...

Good Dye Young

27,100 vol/mo
19%
(5y)
81%
(1y)
4%
(3mo)

Good Dye Young is a hair color brand co founded by Kat Von D that focuses on vegan, semi permanent hair dyes and bold, fashion forward co...

Retinol Eye Cream

12,100 vol/mo
19%
(5y)
26%
(1y)
38%
(3mo)

Retinol Eye Cream is a skincare trend focused on using retinol in eye area formulas to reduce signs of aging such as fine lines and wrink...

Lotion

60,500 vol/mo
18%
(5y)
14%
(1y)
7%
(3mo)

Lotion is a long standing skincare category focused on moisturizing and protecting the skin, with ongoing relevance driven by consumer de...

18%
(5y)
1%
(1y)
9%
(3mo)

Glycolic acid cleansers are a skincare product category that use alpha hydroxy acids to exfoliate the skin and improve texture.

Polypeptide Cream

2,400 vol/mo
18%
(5y)
-16%
(1y)
22%
(3mo)

Polypeptide Cream refers to skincare products that use polypeptide based formulations to signal collagen production and skin repair, a re...

Scalp Detox

3,600 vol/mo
18%
(5y)
-4%
(1y)
32%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Barber Scissors

3,600 vol/mo
17%
(5y)
18%
(1y)
22%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

American Crew

6,600 vol/mo
17%
(5y)
30%
(1y)
33%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

C Serum

320 vol/mo
17%
(5y)
16%
(1y)
35%
(3mo)

Vitamin C serums (C Serum) are a long standing skincare category focused on antioxidants and brightening benefits, continuing to be popul...

Cheek Filler

14,800 vol/mo
17%
(5y)
11%
(1y)
10%
(3mo)

Cheek filler is a cosmetic procedure using dermal fillers to augment cheek volume, enhance contour, and restore youthful fullness without...

Vanity Mirror

74,000 vol/mo
16%
(5y)
2%
(1y)
-5%
(3mo)

Vanity mirror refers to mirrors with enhanced lighting and sometimes smart features designed for grooming and beauty routines. It has gai...

Oil Hair Mask

590 vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)

Oil Hair Mask is a recognized hair care trend focusing on deep conditioning treatments using natural or infused oils (e.g., argan, coconu...

Rare Beauty

201,000 vol/mo
16%
(5y)
-1%
(1y)
-13%
(3mo)

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

Veet

18,100 vol/mo
16%
(5y)
30%
(1y)
32%
(3mo)

Veet is a well established personal care brand specializing in hair removal products, including wax strips, creams, and devices. It repre...

16%
(5y)
4%
(1y)
16%
(3mo)

Makeup cleansing balm is a skincare product trend where solid oil based balms melt on contact with skin to effectively dissolve makeup, d...

Vitamin Serum

480 vol/mo
15%
(5y)
25%
(1y)
40%
(3mo)

Vitamin serum is a skincare product category comprising serums infused with vitamins (notably Vitamin C and Vitamin A derivatives) market...

Foot Cream

12,100 vol/mo
15%
(5y)
32%
(1y)
19%
(3mo)

Foot cream is a long standing skincare product category focused on moisturizing and repairing dry, cracked feet. While not a single pheno...