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We surface rapidly growing trends in XXX before they take off.

Ilia Beauty

27,100 vol/mo
-27%
(5y)
0%
(1y)
0%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Plasma Pen

6,600 vol/mo
-27%
(5y)
0%
(1y)
40%
(3mo)

Plasma Pen refers to a non surgical cosmetic device that uses atmospheric plasma to create controlled micro injuries on the skin, promoti...

Carol's Daughter

22,200 vol/mo
-27%
(5y)
-27%
(1y)
-5%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

Wet N Wild

74,000 vol/mo
-28%
(5y)
0%
(1y)
2%
(3mo)

Wet N Wild is a long standing affordable cosmetics brand known for vegan and cruelty free messaging, budget friendly makeup, and strong ...

Olay Regenerist

18,100 vol/mo
-29%
(5y)
8%
(1y)
49%
(3mo)

Painless Tattoo

2,900 vol/mo
-29%
(5y)
-27%
(1y)
16%
(3mo)

Painless Tattoo is a trend focused on reducing or eliminating pain during tattooing through topical anesthetics, advanced needle technolo...

Boob Tape

40,500 vol/mo
-29%
(5y)
-1%
(1y)
-1%
(3mo)

Boob Tape is a consumer adhesive tape used to lift and conceal the breasts, widely adopted for fashion, DIY styling, drag performance, an...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

-32%
(5y)
9%
(1y)
-12%
(3mo)

Anastasia Brow Wiz is a fine point eyebrow pencil from Anastasia Beverly Hills used for precise, natural looking eyebrow definition and s...

Clearasil

12,100 vol/mo
-33%
(5y)
3%
(1y)
4%
(3mo)

Clearasil is a long standing skincare brand focusing on acne treatment, historically recognized as an OTC solution and part of the broade...

Beard Roller

5,400 vol/mo
-35%
(5y)
-7%
(1y)
4%
(3mo)

Beard Roller is a microneedling tool marketed for stimulating beard growth by promoting micro wound healing and product absorption. It ha...

Lash Extensions

90,500 vol/mo
-35%
(5y)
-5%
(1y)
18%
(3mo)

Lash extensions are a beauty service that attaches synthetic or natural fibers to individual lashes to enhance length and fullness. The t...

Airspun Powder

4,400 vol/mo
-37%
(5y)
-23%
(1y)
7%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

Dip Powder

8,100 vol/mo
-37%
(5y)
-13%
(1y)
4%
(3mo)

Dip powder is a widely adopted at home and salon manicure method using colored powder dipped in adhesive layers to create long lasting na...

-37%
(5y)
-5%
(1y)
38%
(3mo)

Eminence Organic Skin Care is a well established, niche skincare brand known for its certified organic ingredients and artisanal Hungaria...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Soko Glam

22,200 vol/mo
-40%
(5y)
-30%
(1y)
-21%
(3mo)

Soko Glam is a prominent e commerce retailer focused on Korean beauty (K beauty), known for curating skincare brands, education, and prod...

Airbrush Legs

720 vol/mo
-41%
(5y)
7%
(1y)
123%
(3mo)

Airbrush legs is a cosmetic technique/product category that uses spray on or brush applied leg makeup to even skin tone, conceal imperfec...

Daith Earrings

3,600 vol/mo
-41%
(5y)
-17%
(1y)
178%
(3mo)

Daith earrings refer to a style of curved hoop piercing through the inner cartilage of the ear (daith). They are marketed as a statement ...

Hair Clay Mask

1,300 vol/mo
-43%
(5y)
0%
(1y)
27%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Airbrush Makeup

8,100 vol/mo
-45%
(5y)
-6%
(1y)
4%
(3mo)

Airbrush makeup is a makeup application technique that uses an airbrush device to spray a fine mist of foundation, concealer, or color pr...

-46%
(5y)
-13%
(1y)
-7%
(3mo)

Dip nail powder kit is a beauty trend where users apply colored dip powder to nails using a bonding liquid, creating longer lasting manic...

Butt Lifter

1,600 vol/mo
-47%
(5y)
4%
(1y)
45%
(3mo)

Butt lifter is a product category in shapewear aimed at enhancing glute lift and silhouette through intentional design and fabric choices.

Jade Roller

9,900 vol/mo
-53%
(5y)
-4%
(1y)
0%
(3mo)

Jade Roller is a skincare tool trend where smooth, cool jade stones are used in rolling motions to massage the face, promote lymphatic dr...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

Estee Lauder

246,000 vol/mo
-73%
(5y)
3%
(1y)
-5%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

Pdrn Ampoule

320 vol/mo
9999%+
(5y)
9999%+
(1y)
27%
(3mo)

PDRN Ampoule refers to ampouled polydeoxyribonucleotide (PDRN) solutions used in dermatology and aesthetics to promote skin repair, hydra...

Skincare Tech

170 vol/mo
9999%+
(5y)
8468%
(1y)
15%
(3mo)

Skincare Tech is the convergence of digital tools, AI, at home devices, and data driven formulations to personalize and optimize skincare...

9999%+
(5y)
6633%
(1y)
67%
(3mo)

Skin Analysis Machines are diagnostic imaging systems used by dermatologists, aesthetic clinics, and research environments to quantify sk...

PDRN Toner

590 vol/mo
9999%+
(5y)
6621%
(1y)
63%
(3mo)

PDRN Toner refers to a skincare toner formulated with polydeoxyribonucleotide (PDRN), a regenerative ingredient derived from DNA fragment...

AI Perfume

140 vol/mo
9999%+
(5y)
3632%
(1y)
10%
(3mo)

AI Perfume refers to the use of artificial intelligence to design, formulate, and personalize fragrances, optimize ingredient combination...

Air Cotton

20 vol/mo
9999%+
(5y)
2800%
(1y)
120%
(3mo)
9999%+
(5y)
2452%
(1y)
91%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

PDRN Mask

1,000 vol/mo
9999%+
(5y)
1999%
(1y)
46%
(3mo)

PDRN Mask refers to facial masks containing polydeoxyribonucleotide (PDRN), a cosmetic ingredient marketed for its supposed skin repair a...

Skin Flooding

4,400 vol/mo
9999%+
(5y)
1918%
(1y)
45%
(3mo)

Skin Flooding is a popular skincare trend focused on layering hydrating products, especially humectants like hyaluronic acid, with occlus...

Defense Serum

20 vol/mo
9999%+
(5y)
1300%
(1y)
37%
(3mo)

Defense Serum is a skincare trend centered on barrier defense and environmental protection serums designed to strengthen skin against pol...

Salmon DNA Serum

1,300 vol/mo
9999%+
(5y)
1165%
(1y)
-19%
(3mo)

Salmon DNA Serum refers to cosmetic and therapeutic skincare products utilizing PDRN (polydeoxyribonucleotide) derived from salmon DNA, m...

9999%+
(5y)
1150%
(1y)
96%
(3mo)

Blue Light Skincare refers to skincare products and routines designed to protect skin from blue light exposure, primarily from screens an...

9999%+
(5y)
1124%
(1y)
15%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

9999%+
(5y)
1021%
(1y)
19%
(3mo)

Personalized skincare is a, established trend centered on tailoring skincare routines and products to an individual’s unique skin type,...

9999%+
(5y)
919%
(1y)
114%
(3mo)

Glutathione lotion refers to topical skincare products containing glutathione, marketed for antioxidant benefits and skin whitening/brigh...

Milky Essence

320 vol/mo
9999%+
(5y)
886%
(1y)
147%
(3mo)

Milky Essence refers to a family of skincare products and trends centered on milky textured toners/essences and milky performance serums ...

Exosome Serum

3,600 vol/mo
9999%+
(5y)
820%
(1y)
14%
(3mo)

Exosome serum refers to cosmetic and therapeutic products that utilize exosomes, tiny vesicles released by cells, as active ingredients f...

9999%+
(5y)
791%
(1y)
113%
(3mo)

Blue Light Serum is a skincare trend centered on serums formulated to protect and repair skin from blue light exposure emitted by digital...

Rejuran Treatment

1,600 vol/mo
9999%+
(5y)
770%
(1y)
116%
(3mo)

Rejuran Treatment is a skin rejuvenation procedure using polynucleotide injections (often referred to as PN or salmon DNA supplements) po...

City Bronzer

390 vol/mo
9999%+
(5y)
732%
(1y)
66%
(3mo)
9999%+
(5y)
704%
(1y)
55%
(3mo)

Ceramide skincare is a rising trend in which cosmetic products emphasize the use of ceramides to repair and protect the skin barrier, dri...

Blur Concealer

210 vol/mo
9999%+
(5y)
628%
(1y)
155%
(3mo)

Blur Concealer is a cosmetics trend centered on lightweight, skin like concealers that blur imperfections, deliver natural coverage, and ...

9999%+
(5y)
608%
(1y)
98%
(3mo)

Hydrocolloid Acne Patch is a skincare solution that uses hydrocolloid technology to吸吸 moisture and pus from pimples, forming a protec...

Kojic Acid Mask

1,000 vol/mo
9999%+
(5y)
546%
(1y)
89%
(3mo)

Kojic Acid Mask is a skincare trend centered on masks formulated with kojic acid, used for skin brightening and hyperpigmentation reducti...

9999%+
(5y)
540%
(1y)
64%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
464%
(1y)
104%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

9999%+
(5y)
457%
(1y)
175%
(3mo)

Azelaic acid lotion is a topical skincare product leveraging azelaic acid for outcomes such as acne improvement, rosacea management, and ...

9999%+
(5y)
415%
(1y)
44%
(3mo)

Niacinamide Body Lotion is a skincare trend focused on moisturizing formulations that include niacinamide (vitamin B3) as a key active in...

Aquatic Perfume

2,900 vol/mo
9999%+
(5y)
412%
(1y)
57%
(3mo)

Aquatic perfume refers to a recognizable fragrance category and trend that emphasizes fresh, water inspired notes (sea spray, marine acco...

9999%+
(5y)
385%
(1y)
62%
(3mo)

Ashwagandha Cream is a skincare trend that pairs the Ayurvedic herb Ashwagandha with topical formulations to promise stress reducing, ant...

9999%+
(5y)
384%
(1y)
39%
(3mo)

Beard Growth Serum is a consumer health and grooming trend focused on serums designed to stimulate facial hair growth, improve beard dens...

Zeroid

1,300 vol/mo
9999%+
(5y)
334%
(1y)
118%
(3mo)

Zeroid is a but multi entity term spanning several distinct topics, including vintage toy robots named Zeroids, privacy/crypto focused id...

Minimalist Makeup

6,600 vol/mo
9999%+
(5y)
326%
(1y)
99%
(3mo)

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...