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We surface rapidly growing trends in XXX before they take off.

Sculptra

90,500 vol/mo
71%
(5y)
46%
(1y)
32%
(3mo)

Sculptra is a cosmetic injectable poly L lactic acid (PLLA) dermal filler used to stimulate collagen production for facial volume restora...

Ceramide Serum

2,400 vol/mo
71%
(5y)
47%
(1y)
21%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

Magnetic Mask

210 vol/mo
70%
(5y)
67%
(1y)
48%
(3mo)

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Sea Salt Spray

60,500 vol/mo
69%
(5y)
8%
(1y)
26%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

Sea Salt Hair Spray

22,200 vol/mo
69%
(5y)
11%
(1y)
31%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

Hair Wax Stick

22,200 vol/mo
69%
(5y)
-17%
(1y)
-4%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Ouai

74,000 vol/mo
69%
(5y)
-1%
(1y)
-4%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

69%
(5y)
62%
(1y)
61%
(3mo)

Nail Glue

40,500 vol/mo
68%
(5y)
21%
(1y)
12%
(3mo)

Nail glue is a, widely used adhesive product for artificial nails and press on nail installations, essential for securing extensions and ...

Anteage

3,600 vol/mo
68%
(5y)
10%
(1y)
15%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Go Sleek

2,400 vol/mo
68%
(5y)
34%
(1y)
33%
(3mo)

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...

Glueless Wig

40,500 vol/mo
67%
(5y)
-2%
(1y)
34%
(3mo)

Glueless wigs are a widely adopted category of wigs that use alternative attachment methods (clips, combs, elastic bands, and adhesive fr...

Floral Perfume

49,500 vol/mo
67%
(5y)
24%
(1y)
-18%
(3mo)

Floral perfume is a long standing fragrance category that remains popular, with ongoing innovation in notes, sustainability, and customiz...

Aroma360

27,100 vol/mo
67%
(5y)
2%
(1y)
34%
(3mo)

Aroma360 is a company and brand known for aroma diffusion products and scent marketing solutions, including smart diffusers and fragrance...

Pink Concealer

1,900 vol/mo
67%
(5y)
27%
(1y)
20%
(3mo)

Pink concealer is a color correcting makeup trend where pink tinted concealers are used to brighten and counteract dull or blue toned are...

Manga Lashes

12,100 vol/mo
66%
(5y)
27%
(1y)
11%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

Sun Stick

1,000 vol/mo
66%
(5y)
83%
(1y)
342%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

66%
(5y)
30%
(1y)
21%
(3mo)

Desodorante Hombre is a and established consumer product category focusing on aluminum based and aluminum free deodorants for men, encomp...

Good Molecules

90,500 vol/mo
65%
(5y)
5%
(1y)
11%
(3mo)

Good Molecules is a, established direct to consumer skincare brand recognized for affordable, science backed formulations and clean ingre...

WooWoo

12,100 vol/mo
65%
(5y)
2%
(1y)
31%
(3mo)

WooWoo is a UK origin intimate care brand known for its cheeky branding, clean label formulations, and focus on women's self esteem. It h...

Propolis Cream

390 vol/mo
65%
(5y)
-12%
(1y)
29%
(3mo)

Concealer Serum

1,300 vol/mo
65%
(5y)
36%
(1y)
49%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Glycolic Acid

135,000 vol/mo
64%
(5y)
-10%
(1y)
28%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Serum Concealer

1,300 vol/mo
64%
(5y)
37%
(1y)
49%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

Texture Hair Spray

22,200 vol/mo
63%
(5y)
32%
(1y)
14%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

63%
(5y)
88%
(1y)
116%
(3mo)

Kiss Impress Nails refers to press on manicure products marketed under Kiss (Kiss Products) and the Impress line of manicure systems, kno...

Hyperpigmentation

201,000 vol/mo
63%
(5y)
-11%
(1y)
38%
(3mo)

Hyperpigmentation is a well established dermatological and cosmetic concern characterized by patches of skin darkened due to excess melan...

63%
(5y)
10%
(1y)
25%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

Under Eye Patches

33,100 vol/mo
63%
(5y)
46%
(1y)
24%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Exfoliating Gel

1,000 vol/mo
63%
(5y)
28%
(1y)
-15%
(3mo)

Exfoliating Gel is a skincare product category consisting of gels designed to slough off dead skin cells, often containing exfoliating ac...