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We surface rapidly growing trends in XXX before they take off.

Power Grip Primer

4,400 vol/mo
63%
(5y)
-5%
(1y)
-16%
(3mo)

Power Grip Primer is a popular makeup product designed to create a tacky, long wearing base that helps foundation grip better and last lo...

Dr. Dennis Gross

27,100 vol/mo
62%
(5y)
39%
(1y)
16%
(3mo)

Dr. Dennis Gross is a, established dermatology led skincare brand known for its alpha beta peels and a range of cosmeceutical products fr...

You Go Natural

1,900 vol/mo
62%
(5y)
41%
(1y)
13%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

Jeuveau

18,100 vol/mo
62%
(5y)
22%
(1y)
19%
(3mo)

Jeuveau is a neuromodulator cosmetic injectable developed by Evolus, positioned as a competitor to Botox for reducing wrinkles, with use ...

62%
(5y)
34%
(1y)
117%
(3mo)

Strawberry Serum refers to a category of skincare serums that incorporate strawberry derived ingredients (such as strawberry extract or s...

62%
(5y)
53%
(1y)
27%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Bronzer Stick

8,100 vol/mo
62%
(5y)
14%
(1y)
4%
(3mo)

Bronzer Stick is a scalable makeup trend focusing on portable, cream or cream to powder formulations in stick form, offering quick, blen...

Glow Drops

260 vol/mo
61%
(5y)
-12%
(1y)
6%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...

Heatless Curler

18,100 vol/mo
61%
(5y)
-26%
(1y)
-11%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Hydrogel

18,100 vol/mo
61%
(5y)
108%
(1y)
52%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

Dark Spot Serum

6,600 vol/mo
61%
(5y)
29%
(1y)
21%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

Under Eye Patch

33,100 vol/mo
61%
(5y)
51%
(1y)
17%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Tremella Mushroom

4,400 vol/mo
61%
(5y)
88%
(1y)
83%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Olive & June

5,400 vol/mo
61%
(5y)
60%
(1y)
60%
(3mo)

Olive & June is a beauty brand focused on manicure products, nail care, and salon inspired at home solutions, known for approachable poli...

Snail Mucin

40,500 vol/mo
60%
(5y)
-29%
(1y)
10%
(3mo)

Snail mucin is a skincare ingredient known for hydrating and repairing the skin. It gained and maintains popularity mainly through Korean...

Kakadu Plum

6,600 vol/mo
60%
(5y)
-5%
(1y)
14%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

Hair Dye Shampoo

14,800 vol/mo
60%
(5y)
23%
(1y)
15%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...

59%
(5y)
83%
(1y)
48%
(3mo)

Aesthetic Medicine is a, established field focusing on non surgical cosmetic procedures, injectable therapies, and aesthetics related ski...

Be Curly Aveda

3,600 vol/mo
59%
(5y)
-29%
(1y)
-18%
(3mo)

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Radiesse

18,100 vol/mo
59%
(5y)
63%
(1y)
24%
(3mo)

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Bioderma

27,100 vol/mo
59%
(5y)
29%
(1y)
13%
(3mo)

Bioderma is a French dermo cosmetics brand renowned for its dermatology backed skincare lines, notably Sensibio, with widespread recognit...

Make My Shave

10 vol/mo
59%
(5y)
43%
(1y)
57%
(3mo)

Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in s...

Neck Cream

6,600 vol/mo
58%
(5y)
17%
(1y)
32%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Microneedling

201,000 vol/mo
58%
(5y)
60%
(1y)
47%
(3mo)

Microneedling is a cosmetic procedure that uses fine needles to create micro injuries in the skin to stimulate collagen production and im...

Topicals

49,500 vol/mo
58%
(5y)
5%
(1y)
11%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

Cotton Puff

320 vol/mo
58%
(5y)
41%
(1y)
63%
(3mo)

Cotton Puff refers to the category of cosmetic cotton pads/puffs used in skincare for applying toners, lotions, and cleansers. The topic ...

Toe Spacers

27,100 vol/mo
57%
(5y)
-6%
(1y)
6%
(3mo)

Toe spacers are silicone or foam devices worn between the toes to improve alignment, reduce pain from conditions like bunions or hammerto...

Round Brush

18,100 vol/mo
57%
(5y)
19%
(1y)
10%
(3mo)

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...

Heat Protectant

4,400 vol/mo
57%
(5y)
13%
(1y)
5%
(3mo)

Heat protectants are hair care products designed to shield hair from styling heat (typically blow dryers, curling irons, and flat irons) ...

Cherry Makeup

390 vol/mo
57%
(5y)
37%
(1y)
4%
(3mo)

Cherry makeup is a beauty trend centered on cherry inspired colors and motifs, emphasizing vivid cherry red lips, glossy finishes, and pl...