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We surface rapidly growing trends in XXX before they take off.

Glow Blush

390 vol/mo
57%
(5y)
0%
(1y)
11%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

Shower Steamer

6,600 vol/mo
56%
(5y)
2%
(1y)
-4%
(3mo)

Shower steamer is a consumer wellness product designed to release aromatic essential oils and invigorating scents when placed in a shower...

Overnight Mask

1,600 vol/mo
56%
(5y)
16%
(1y)
16%
(3mo)

Overnight Mask is a skincare category featuring masks designed to be applied before sleep and left on overnight to deliver hydration and ...

56%
(5y)
46%
(1y)
19%
(3mo)

Body hair trimmers are grooming devices designed to trim and manage body hair across the torso, legs, and other areas. The trend is drive...

Xtreme Gel

14,800 vol/mo
56%
(5y)
68%
(1y)
223%
(3mo)

Xtreme Gel refers to a family of high hold hair gels marketed under various brands and retailers; it appears as a product category with m...

56%
(5y)
54%
(1y)
32%
(3mo)

Hydrating Conditioner is a hair care product category focused on providing moisture and hydration to damaged or dry hair, leveraging ingr...

Age Bold

880 vol/mo
56%
(5y)
84%
(1y)
44%
(3mo)

Age Bold is a health tech company focused on at home, personalized healthy aging programs for older adults, leveraging evidence based fit...

Ranavat

6,600 vol/mo
56%
(5y)
-1%
(1y)
-21%
(3mo)

Ranavat is a luxury Ayurvedic skincare brand popular for vibrant, botanical skincare products and ritual inspired routines, reflecting a ...

IGK Hair

8,100 vol/mo
56%
(5y)
-14%
(1y)
0%
(3mo)

IGK Hair is a recognized global haircare and styling brand known for its innovative products, salon grade formulations, and strong social...

Niacinamide

201,000 vol/mo
56%
(5y)
35%
(1y)
25%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

56%
(5y)
51%
(1y)
32%
(3mo)

Leave In Conditioner is a and established hair care category featuring products that moisturize, detangle, protect against heat and envir...

55%
(5y)
-21%
(1y)
40%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

55%
(5y)
46%
(1y)
94%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

Sulfur Soap

14,800 vol/mo
55%
(5y)
35%
(1y)
81%
(3mo)

Sulfur Soap is a traditional skincare product that has resurged in interest for its antibacterial and keratolytic properties, driven by a...

55%
(5y)
50%
(1y)
59%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

55%
(5y)
150%
(1y)
380%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

Lip Mask

18,100 vol/mo
54%
(5y)
-20%
(1y)
-11%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Downy Beads

9,900 vol/mo
54%
(5y)
12%
(1y)
-1%
(3mo)

Downy Beads, also known as Downy Unstopables laundry scent boosters, are a fabric care product used to impart long lasting fragrance to l...

Lip Oil

27,100 vol/mo
54%
(5y)
-17%
(1y)
-8%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Coconut Deodorant

1,900 vol/mo
54%
(5y)
12%
(1y)
26%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Exfoliating Serum

1,600 vol/mo
54%
(5y)
47%
(1y)
20%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Risewell

8,100 vol/mo
53%
(5y)
9%
(1y)
71%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Cosrx

49,500 vol/mo
53%
(5y)
7%
(1y)
13%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Liquid Blush

18,100 vol/mo
53%
(5y)
9%
(1y)
7%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

Purifying Shampoo

1,600 vol/mo
53%
(5y)
55%
(1y)
26%
(3mo)

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Olivia Garden

12,100 vol/mo
53%
(5y)
25%
(1y)
3%
(3mo)

Olivia Garden is a long standing brand of hair care brushes and styling tools, recognized for ergonomic design, professional grade qualit...

Cat Eye Lashes

18,100 vol/mo
53%
(5y)
7%
(1y)
6%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Starface

33,100 vol/mo
53%
(5y)
-4%
(1y)
-22%
(3mo)

Starface is a skincare brand known for its star shaped hydrocolloid acne patches that gained popularity on social media, signaling a tren...

Glow Serum

2,900 vol/mo
52%
(5y)
35%
(1y)
17%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

Hexylresorcinol

6,600 vol/mo
51%
(5y)
-5%
(1y)
-21%
(3mo)

Hexylresorcinol is a cosmetic ingredient used primarily for skin lightening and antiseptic properties, found in various skincare formulat...