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We surface rapidly growing trends in XXX before they take off.

Merit Beauty

60,500 vol/mo
138%
(5y)
19%
(1y)
-14%
(3mo)

Merit Beauty is a clean, minimalist makeup brand known for its streamlined product lineup and focus on effortless, skin loving makeup. Th...

Gisou

40,500 vol/mo
138%
(5y)
6%
(1y)
-6%
(3mo)
137%
(5y)
132%
(1y)
111%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Forest Essentials

8,100 vol/mo
137%
(5y)
115%
(1y)
154%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Everything Shower

9,900 vol/mo
136%
(5y)
32%
(1y)
27%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

135%
(5y)
155%
(1y)
180%
(3mo)

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

135%
(5y)
187%
(1y)
76%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

Freckle Pen

18,100 vol/mo
135%
(5y)
80%
(1y)
50%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Hair Syrup

1,600 vol/mo
135%
(5y)
173%
(1y)
142%
(3mo)

Exfoliating Serum

1,600 vol/mo
134%
(5y)
198%
(1y)
366%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Perfume Mist

1,900 vol/mo
133%
(5y)
84%
(1y)
138%
(3mo)

Perfume Mist is a, widely used category within fragrance and beauty, referring to lighter, often spray on fragrance products designed for...

Manyo

4,400 vol/mo
133%
(5y)
9%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

Bonding Shampoo

1,600 vol/mo
133%
(5y)
84%
(1y)
181%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Depuffing

210 vol/mo
133%
(5y)
126%
(1y)
67%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

Pink Vanilla

480 vol/mo
132%
(5y)
96%
(1y)
202%
(3mo)

Pink Vanilla appears to refer to several real world topics tied to consumer products and branding, notably Victoria's Secret PINK fragran...

Hair Loss Serum

2,900 vol/mo
132%
(5y)
166%
(1y)
64%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

132%
(5y)
489%
(1y)
667%
(3mo)

Oil Free Moisturizer is a skincare product category featuring lightweight, non greasy hydration formulated without added oils, often usin...

Skin Microbiome

1,000 vol/mo
131%
(5y)
152%
(1y)
70%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Scalp Tonic

880 vol/mo
131%
(5y)
164%
(1y)
112%
(3mo)

Foaming Gel

210 vol/mo
131%
(5y)
187%
(1y)
325%
(3mo)

Repair Serum

320 vol/mo
131%
(5y)
199%
(1y)
268%
(3mo)