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Mandelic Acid Serum

14,800 vol/mo
503%
(5y)
130%
(1y)
90%
(3mo)

Mandelic Acid Serum is a skincare trend centered on mandelic acid, an AHA derived from almonds, used for chemical exfoliation, improved t...

Room Deodorant

3,600 vol/mo
496%
(5y)
922%
(1y)
565%
(3mo)

African Net Sponge

74,000 vol/mo
495%
(5y)
56%
(1y)
24%
(3mo)

African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...

490%
(5y)
438%
(1y)
193%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

Elorea

18,100 vol/mo
489%
(5y)
32%
(1y)
-5%
(3mo)

Elorea is a niche fragrance brand focusing on K beauty inspired scents and multi channel retail (brick and mortar stores, e commerce) wit...

Texture Powder

74,000 vol/mo
489%
(5y)
43%
(1y)
33%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

Niche Fragrance

33,100 vol/mo
483%
(5y)
163%
(1y)
43%
(3mo)

Niche Fragrance is a market segment focused on artisanal, rare, high concentration scents and story driven branding, appealing to enthusi...

479%
(5y)
455%
(1y)
299%
(3mo)

Copper peptide serum is a skincare trend centered on formulations containing copper peptides (often copper tripeptide 1) touted for suppo...

Byoma

90,500 vol/mo
474%
(5y)
50%
(1y)
52%
(3mo)

Byoma is a skincare brand known for barrier supporting, simple formulations that emphasize gentle ingredients and transparent messaging, ...

Pistachio Perfume

6,600 vol/mo
468%
(5y)
9%
(1y)
-14%
(3mo)

Pistachio perfume is a noted gourmand fragrance trend gaining traction in 2025–2026, with multiple brands highlighting pistachio as a n...

Rice Serum

880 vol/mo
460%
(5y)
246%
(1y)
294%
(3mo)

Rice serum is a skincare serum that leverages rice derived ingredients (such as rice bran or rice extract) to target hydration, brighteni...

Summer Fridays

368,000 vol/mo
458%
(5y)
-9%
(1y)
-27%
(3mo)

Summer Fridays is a skincare brand known for its viral Jet Lag mask and community driven marketing. The topic typically revolves around t...

Blush Tape

70 vol/mo
453%
(5y)
251%
(1y)
791%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

449%
(5y)
327%
(1y)
226%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

446%
(5y)
-18%
(1y)
-11%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Cica Serum

590 vol/mo
445%
(5y)
128%
(1y)
122%
(3mo)

Cica Serum is a skincare product centered on centella asiatica (Cica) extract, marketed for soothing irritation, boosting barrier functio...

Man Moisturizer

5,400 vol/mo
444%
(5y)
687%
(1y)
189%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Copper Peptide

18,100 vol/mo
437%
(5y)
358%
(1y)
171%
(3mo)

Copper peptide (GHK Cu) is a well established skincare ingredient touted for signaling collagen synthesis, wound healing, and anti inflam...

Ginseng Serum

480 vol/mo
434%
(5y)
145%
(1y)
160%
(3mo)

Ginseng Serum is a skincare product category featuring serums formulated with ginseng extract, marketed for antioxidant, anti inflammator...

Cos De Baha

1,600 vol/mo
432%
(5y)
137%
(1y)
199%
(3mo)

Cos De Baha is a Korean skincare brand known for high potency serums such as 10% Niacinamide with Zinc PCA and Tranexamic Acid formulatio...

Hair Texture Powder

14,800 vol/mo
431%
(5y)
46%
(1y)
24%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

425%
(5y)
284%
(1y)
311%
(3mo)

Toner Pads

8,100 vol/mo
424%
(5y)
87%
(1y)
106%
(3mo)

Toner pads are pre soaked cotton pads used to apply facial toners, delivering convenience and consistent coverage in skincare routines.

424%
(5y)
90%
(1y)
51%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

418%
(5y)
271%
(1y)
213%
(3mo)

Silicone Loofah

12,100 vol/mo
415%
(5y)
-23%
(1y)
33%
(3mo)

Silicone loofahs are durable, non porous, and easy to clean bath scrubbers that have gained traction as a hygienic alternative to traditi...

Sunuv

1,000 vol/mo
412%
(5y)
247%
(1y)
220%
(3mo)

Sunuv is a well known brand primarily associated with UV nail lamps and related nail care devices, representing a consumer electronics ni...

Cream Mist

90 vol/mo
407%
(5y)
507%
(1y)
716%
(3mo)

Cream Mist is a, converging category in skincare and beauty/sensory products, centered on lightweight, sprayable emollient mists often fo...

Silicone Scar Tape

22,200 vol/mo
406%
(5y)
27%
(1y)
77%
(3mo)

Silicone Scar Tape is a consumer and medical product category used to manage and improve the appearance of scars through transdermal sili...

Head Spa

135,000 vol/mo
403%
(5y)
38%
(1y)
-5%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

Wonderskin

40,500 vol/mo
402%
(5y)
47%
(1y)
-6%
(3mo)

Wonderskin is a beauty brand known for its viral Wonder Blading peel off lip stains and expanding product line into skincare hybrids and ...

402%
(5y)
381%
(1y)
0%
(3mo)

Natural skincare products are skincare items formulated with fewer synthetic chemicals and more plant based, ethically sourced ingredient...

Skincare Wand

390 vol/mo
398%
(5y)
315%
(1y)
258%
(3mo)

Skincare Wand is a consumer electronics device category focused on facial care, using technologies such as sonic vibrations, LED light th...

393%
(5y)
18%
(1y)
47%
(3mo)

Semi cured gel nail strips are pre fabricated, adhesive nail coverings that cure under UV/LED light to create a durable, salon like gel m...

Rice Water Toner

1,900 vol/mo
390%
(5y)
56%
(1y)
110%
(3mo)

Rice Water Toner is a skincare trend centered on toners formulated with rice water or rice fermentation products, popularized for purport...

Builder Gel

74,000 vol/mo
386%
(5y)
95%
(1y)
30%
(3mo)

Builder Gel is a popular nail enhancement product used to create durable, sculpted nail extensions, often replacing traditional acrylics ...

Round Lab

14,800 vol/mo
380%
(5y)
170%
(1y)
261%
(3mo)

Round Lab is a Korean skincare brand recognized for its simple, effective formulations targeting hydration and barrier support, gaining i...

Peptide Skincare

40,500 vol/mo
374%
(5y)
300%
(1y)
52%
(3mo)

Peptide skincare is a and established approach in cosmetics that uses signaling peptides and peptide complexes to support skin functions ...

Blemish Pads

880 vol/mo
370%
(5y)
121%
(1y)
115%
(3mo)

BioRePeel

9,900 vol/mo
366%
(5y)
-10%
(1y)
33%
(3mo)

BioRePeel is a brand of superficial chemical peels used in dermatology and aesthetic medicine to improve skin texture, brightness, and ac...

Glutathione Cream

1,600 vol/mo
365%
(5y)
214%
(1y)
109%
(3mo)

Glutathione Cream is a skincare product popular for purported skin brightening and antioxidant benefits, widely discussed in beauty circl...

364%
(5y)
43%
(1y)
15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Onion Shampoo

4,400 vol/mo
363%
(5y)
73%
(1y)
116%
(3mo)

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

Keratin Gel

210 vol/mo
361%
(5y)
272%
(1y)
1397%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

Azelaic Acid Serum

14,800 vol/mo
361%
(5y)
285%
(1y)
150%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Bond Repair

2,400 vol/mo
355%
(5y)
166%
(1y)
97%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

Cica Toner

260 vol/mo
354%
(5y)
65%
(1y)
309%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

348%
(5y)
120%
(1y)
210%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

347%
(5y)
381%
(1y)
265%
(3mo)

Medik8

40,500 vol/mo
346%
(5y)
164%
(1y)
47%
(3mo)

Medik8 is a premium skincare brand recognized for science led formulations and innovative antioxidant and vitamin based products, with gr...

345%
(5y)
685%
(1y)
665%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Argireline Serum

4,400 vol/mo
345%
(5y)
82%
(1y)
449%
(3mo)

Argireline Serum is a cosmetic trend centered on using serums that contain the acetyl hexapeptide 8 (Argireline) peptide as a less invasi...

344%
(5y)
209%
(1y)
191%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

344%
(5y)
168%
(1y)
121%
(3mo)

Microcurrent facial devices are at home skincare tools that deliver low level electrical currents to facial muscles and skin to promote t...

Bronzing Stick

1,300 vol/mo
339%
(5y)
82%
(1y)
144%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Carroten

165,000 vol/mo
338%
(5y)
-15%
(1y)
1096%
(3mo)

Carroten is a sunscreen brand known for sun care products. The topic centers on consumer interest around sun protection, SPF formulations...

335%
(5y)
155%
(1y)
316%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

330%
(5y)
89%
(1y)
342%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

Afnan

9,900 vol/mo
329%
(5y)
132%
(1y)
69%
(3mo)
328%
(5y)
198%
(1y)
106%
(3mo)

Tranexamic Acid Serum is a skincare product that uses tranexamic acid to address hyperpigmentation and uneven skin tone by inhibiting mel...

326%
(5y)
313%
(1y)
220%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Collagen Stick

1,600 vol/mo
326%
(5y)
344%
(1y)
441%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Face Sculptor

10 vol/mo
325%
(5y)
-28%
(1y)
7%
(3mo)

Face Sculptor refers to a broad category of at home facial sculpting tools and devices marketed to lift, firm, and contour the face using...

Kojic Acid Serum

5,400 vol/mo
321%
(5y)
161%
(1y)
155%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Tower 28 Beauty

1,900 vol/mo
319%
(5y)
231%
(1y)
689%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Multi Balm

170 vol/mo
319%
(5y)
389%
(1y)
323%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Allies of Skin

22,200 vol/mo
317%
(5y)
107%
(1y)
84%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

Gopure

22,200 vol/mo
316%
(5y)
75%
(1y)
40%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

313%
(5y)
310%
(1y)
481%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Soothing Serum

260 vol/mo
312%
(5y)
193%
(1y)
391%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Aura Nails

40,500 vol/mo
310%
(5y)
2%
(1y)
29%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

Serum Stick

480 vol/mo
310%
(5y)
222%
(1y)
422%
(3mo)

Serum Stick is a skincare format combining a concentrated serum in a solid or balm like stick, offering portable, mess free application w...

310%
(5y)
287%
(1y)
0%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

Tocobo

6,600 vol/mo
309%
(5y)
37%
(1y)
95%
(3mo)

Thermal Brush

27,100 vol/mo
307%
(5y)
63%
(1y)
40%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

301%
(5y)
408%
(1y)
210%
(3mo)

Skin tightening devices are non invasive aesthetic tools that use energy based modalities such as radiofrequency, ultrasound, lasers, or ...

300%
(5y)
231%
(1y)
384%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

297%
(5y)
208%
(1y)
249%
(3mo)

Epilator for women is a category of at home hair removal devices that mechanically pull hair from the root, offering longer lasting smoot...

294%
(5y)
75%
(1y)
233%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...

Boho Braids

165,000 vol/mo
293%
(5y)
-4%
(1y)
25%
(3mo)

Boho Braids is a hairstyle trend featuring loose, textured braids with a carefree, bohemian aesthetic often incorporating wrapping, ribbo...

Peach & Lily

3,600 vol/mo
289%
(5y)
490%
(1y)
813%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Rhode Skin

12,100 vol/mo
289%
(5y)
40%
(1y)
27%
(3mo)

Rhode Skin is a celebrity founded skincare brand launched by Hailey Bieber that grew rapidly through direct to consumer and retail channe...

288%
(5y)
53%
(1y)
27%
(3mo)

Non Toxic Body Wash refers to skincare cleansers formulated without potentially harmful ingredients (such as certain sulfates, parabens, ...

Cluster Lashes

110,000 vol/mo
288%
(5y)
58%
(1y)
77%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

288%
(5y)
212%
(1y)
552%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

Vinyl Lipstick

480 vol/mo
286%
(5y)
643%
(1y)
1997%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Rubber Base Gel

4,400 vol/mo
280%
(5y)
56%
(1y)
120%
(3mo)

Rubber Base Gel is a nail care product used as a base coat in gel nail systems, marketed for strong adhesion and flexible, rubber like du...

279%
(5y)
242%
(1y)
181%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

277%
(5y)
115%
(1y)
178%
(3mo)

Bakuchiol Cream refers to skincare products that use bakuchiol, a plant derived compound touted as a natural alternative to retinol. It h...

Face Taping

12,100 vol/mo
273%
(5y)
-30%
(1y)
-1%
(3mo)

Face Taping is a consumer trend where individuals apply specialized facial tapes to lift, slim, or reduce the appearance of features temp...

LED Face Mask

27,100 vol/mo
269%
(5y)
197%
(1y)
61%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Illiyoon

6,600 vol/mo
266%
(5y)
155%
(1y)
129%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Dirty Labs

9,900 vol/mo
265%
(5y)
61%
(1y)
54%
(3mo)

Dirty Labs is a brand known for its enzyme based, plant derived laundry detergents and cleaning products focused on eco friendliness and ...

264%
(5y)
292%
(1y)
433%
(3mo)

Beauty of Joseon

110,000 vol/mo
263%
(5y)
44%
(1y)
105%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Blooming Gel

12,100 vol/mo
263%
(5y)
51%
(1y)
30%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

262%
(5y)
156%
(1y)
64%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

261%
(5y)
41%
(1y)
105%
(3mo)

Snail mucin masks are a skincare trend within the beauty category that leverages snail mucus filtrate (mucin) for hydration, barrier supp...

258%
(5y)
509%
(1y)
1233%
(3mo)

Strawberry Serum refers to a category of skincare serums that incorporate strawberry derived ingredients (such as strawberry extract or s...

258%
(5y)
367%
(1y)
760%
(3mo)

Body Glow Cream is a skincare trend focused on moisturizers that enhance skin radiance, even tone, and a dewy finish. It emphasizes ingre...

Tubing Mascara

60,500 vol/mo
257%
(5y)
70%
(1y)
122%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

Primally Pure

90,500 vol/mo
257%
(5y)
18%
(1y)
11%
(3mo)

Primally Pure is a clean beauty brand known for natural, toxin free personal care products such as deodorants and skincare, reflecting th...

Olive & June

5,400 vol/mo
255%
(5y)
411%
(1y)
692%
(3mo)

Olive & June is a beauty brand focused on manicure products, nail care, and salon inspired at home solutions, known for approachable poli...

Magnetic Mask

210 vol/mo
254%
(5y)
330%
(1y)
428%
(3mo)

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Glass Skin Serum

1,000 vol/mo
253%
(5y)
331%
(1y)
411%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Dermaplaner

90,500 vol/mo
252%
(5y)
35%
(1y)
107%
(3mo)

Dermaplaner refers to both the procedure and the tools used to perform dermaplaning, a cosmetic exfoliation technique that removes dead s...

250%
(5y)
251%
(1y)
515%
(3mo)

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

250%
(5y)
432%
(1y)
734%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Rice Toner

6,600 vol/mo
250%
(5y)
75%
(1y)
122%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

Rice Scrub

140 vol/mo
248%
(5y)
216%
(1y)
227%
(3mo)

Rice scrub is a skincare trend centered on exfoliating products that use rice derived ingredients (such as rice powder, rice bran, or fer...

246%
(5y)
447%
(1y)
412%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

244%
(5y)
66%
(1y)
103%
(3mo)

Light Therapy Wand is a consumer device that uses LED/low level light therapy to target skin health, pain relief, and wellness benefits a...

Hydration Drops

1,000 vol/mo
240%
(5y)
98%
(1y)
239%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

238%
(5y)
150%
(1y)
274%
(3mo)

Bonding Conditioner is a haircare product category focused on repairing and protecting hair by reinstating internal bonds damaged by colo...

Hair Repair Mask

1,600 vol/mo
236%
(5y)
227%
(1y)
266%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Jet Lag Mask

2,900 vol/mo
235%
(5y)
42%
(1y)
-10%
(3mo)

Jet Lag Mask is a renowned overnight hydrating facial mask popularized by Summer Fridays, marketed as a restorative treatment to revive s...

Leave-In Spray

720 vol/mo
234%
(5y)
395%
(1y)
704%
(3mo)

Skin Tint

27,100 vol/mo
233%
(5y)
103%
(1y)
182%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

Unisex Perfume

27,100 vol/mo
233%
(5y)
230%
(1y)
370%
(3mo)

Unisex Perfume is a, established segment in the fragrance industry where perfumes are marketed and designed to be worn by any gender, ref...

Sol De Janeiro

673,000 vol/mo
231%
(5y)
-17%
(1y)
-34%
(3mo)

Sol de Janeiro is a Brazilian inspired beauty brand best known for its body care products, particularly butters and scented creams that e...