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We surface rapidly growing trends in XXX before they take off.

2637%
(5y)
-11%
(1y)
14%
(3mo)

Tallow moisturizer is a niche skincare trend focused on products formulated with animal fat (tallow), appealing to consumers seeking trad...

Persimmon Soap

14,800 vol/mo
2537%
(5y)
865%
(1y)
254%
(3mo)

Persimmon soap is a skincare product category that uses persimmon tannin (kakishibu) to deodorize and purify the skin, with multiple bran...

2112%
(5y)
95%
(1y)
29%
(3mo)

Exosomes microneedling is a cosmetic procedure that combines microneedling with topical exosome rich formulations (often derived from ste...

Panthenol Cream

2,400 vol/mo
2002%
(5y)
125%
(1y)
19%
(3mo)

Panthenol Cream refers to cosmetic formulations containing panthenol (provitamin B5), widely used for its moisturizing and soothing prope...

Peptide Toner

260 vol/mo
1942%
(5y)
106%
(1y)
45%
(3mo)

Peptide Toner is a skincare trend focused on toners formulated with peptides to support skin barrier function, stimulate collagen, and im...

Peel Off Lip Stain

40,500 vol/mo
1921%
(5y)
43%
(1y)
-21%
(3mo)

Peel Off Lip Stain is a cosmetic trend featuring lip color products that are applied as a liquid or gel and peel off to reveal a stained ...

Lash Clusters

110,000 vol/mo
1916%
(5y)
77%
(1y)
12%
(3mo)

Lash clusters refer to small bundles used in eyelash extensions or falsies to create a fuller, more dramatic lash look. The topic centers...

1805%
(5y)
0%
(1y)
-16%
(3mo)

A beauty haircare trend focusing on collagen infused masks marketed to strengthen, hydrate, and improve elasticity of hair, appealing to ...

BTartbox

6,600 vol/mo
1714%
(5y)
37%
(1y)
7%
(3mo)

BTartbox is a brand focusing on press on fingernails (BTArtBox Nails), representing a niche within DIY beauty and at home nail customizat...

Beef Tallow Soap

2,900 vol/mo
1689%
(5y)
56%
(1y)
8%
(3mo)

Beef Tallow Soap is a traditional artisanal soap made using rendered beef fat (tallow) as a primary base oil, often marketed for its skin...

AHA Deodorant

2,400 vol/mo
1646%
(5y)
-9%
(1y)
77%
(3mo)

AHA Deodorant refers to deodorants formulated with alpha hydroxy acids (AHAs) such as lactic, mandelic, glycolic, and related blends to b...

Tallow Cream

2,400 vol/mo
1590%
(5y)
33%
(1y)
19%
(3mo)

Tallow Cream refers to skincare products formulated with tallow, a fat rendered from animal sources, commonly used for its emollient prop...

1487%
(5y)
35%
(1y)
24%
(3mo)

Hypochlorous acid spray is a disinfectant and sanitizer product that uses hypochlorous acid to kill bacteria and viruses; it has gained v...

Torriden Toner

1,000 vol/mo
1478%
(5y)
55%
(1y)
36%
(3mo)

Torriden Toner is a skincare product category entry from the Torriden brand, recognized in beauty circles for its toners that focus on hy...

Milky Toner

18,100 vol/mo
1340%
(5y)
136%
(1y)
33%
(3mo)

Milky Toner is a skincare category featuring hydrating, milky textured toners that balance skin moisture and provide a lightweight, sooth...

Manucurist

14,800 vol/mo
1260%
(5y)
23%
(1y)
40%
(3mo)

Manucurist is a French nail care brand known for its vegan, cruelty free nail polishes and professional nail products, increasingly recog...

GhK-cu

90,500 vol/mo
1259%
(5y)
446%
(1y)
72%
(3mo)

GHK Cu (Copper Tripeptide 1) is a well established peptide studied for skin regeneration, wound healing, and anti aging effects; in recen...

Torriden

14,800 vol/mo
1223%
(5y)
57%
(1y)
26%
(3mo)

Torriden is a cosmetics skincare brand originating from Korea, recognized for its plant derived, barrier supportive formulations within t...

Medicube

246,000 vol/mo
1158%
(5y)
198%
(1y)
18%
(3mo)

Medicube is a Korean skincare brand known for its focus on dermatology inspired formulations and barrier friendly products, popular in K ...

1105%
(5y)
66%
(1y)
129%
(3mo)

Glycolic Acid Spray is a skincare product delivering exfoliation via glycolic acid in a spray format, marketed for easy, even application...

1090%
(5y)
79%
(1y)
-7%
(3mo)

Undereye Corrector refers to cosmetic products designed to conceal, correct, and brighten the under eye area, typically including conceal...

Centella Toner

2,900 vol/mo
1087%
(5y)
18%
(1y)
40%
(3mo)

Centella Toner is a skincare product category centered on toners formulated with Centella Asiatica (gotu kola) to calm, hydrate, and supp...

Qure Skincare

12,100 vol/mo
1081%
(5y)
94%
(1y)
25%
(3mo)

Qure Skincare is a consumer skincare brand known for AI assisted LED light therapies and at home devices, including the Q Rejuvalight Pro...

Joylux

3,600 vol/mo
1012%
(5y)
170%
(1y)
40%
(3mo)

Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...

Lip Liner Stain

9,900 vol/mo
958%
(5y)
151%
(1y)
-3%
(3mo)

Lip liner stain combines the precision of lip liner with long wearing lip stain to create defined, lasting lip color. It’s marketed as ...

Perfume Layering

1,900 vol/mo
945%
(5y)
170%
(1y)
-5%
(3mo)

Perfume layering is the practice of combining two or more fragrances to create a personalized scent profile that evolves with wear and oc...

VT Cosmetics

8,100 vol/mo
944%
(5y)
305%
(1y)
-7%
(3mo)

VT Cosmetics is a K beauty cosmetics brand and subsidiary within the VT Holdings group, known for skincare and color cosmetics distribute...

Centella Serum

5,400 vol/mo
940%
(5y)
60%
(1y)
36%
(3mo)

Centella Serum is a skincare trend centered on serums formulated with Centella asiatica (gotu kola) extract to soothe, hydrate, and suppo...

BMW Cologne

1,300 vol/mo
893%
(5y)
196%
(1y)
-18%
(3mo)

BMW Cologne refers to the presence and activity of BMW in the Cologne (Köln) region, including dealerships, service networks, events, an...

835%
(5y)
-42%
(1y)
9999%+
(3mo)

Ginseng Essence Water is a skincare trend centered on hydrating essence waters infused with ginseng extract, marketed for brightening, en...