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We surface rapidly growing trends in XXX before they take off.

Manucurist

14,800 vol/mo
1267%
(5y)
42%
(1y)
68%
(3mo)

Manucurist is a French nail care brand known for its vegan, cruelty free nail polishes and professional nail products, increasingly recog...

Perfume Layering

1,900 vol/mo
1254%
(5y)
217%
(1y)
37%
(3mo)

Perfume layering is the practice of combining two or more fragrances to create a personalized scent profile that evolves with wear and oc...

Skin Flooding

5,400 vol/mo
1236%
(5y)
1193%
(1y)
10%
(3mo)

Skin Flooding is a popular skincare trend focused on layering hydrating products, especially humectants like hyaluronic acid, with occlus...

Urea Moisturizer

3,600 vol/mo
1218%
(5y)
162%
(1y)
128%
(3mo)

Urea based moisturizers are gaining attention as effective, dermatologist recommended options for dry, irritated, or sensitive skin due t...

1179%
(5y)
109%
(1y)
111%
(3mo)

Lymphatic Drainage Tool refers to devices and implements designed to support lymphatic system drainage, potentially used in wellness, bea...

BTartbox

6,600 vol/mo
1179%
(5y)
44%
(1y)
29%
(3mo)

BTartbox is a brand focusing on press on fingernails (BTArtBox Nails), representing a niche within DIY beauty and at home nail customizat...

1169%
(5y)
789%
(1y)
649%
(3mo)

Medicube

301,000 vol/mo
1167%
(5y)
223%
(1y)
62%
(3mo)

Medicube is a Korean skincare brand known for its focus on dermatology inspired formulations and barrier friendly products, popular in K ...

Magic Molecule

14,800 vol/mo
1133%
(5y)
71%
(1y)
81%
(3mo)

Magic Molecule is a, branded concept used in consumer skincare and science communication, often marketed as a versatile formulation or al...

Red Light Mask

74,000 vol/mo
1118%
(5y)
146%
(1y)
-19%
(3mo)

Red Light Mask refers to consumer grade LED masks that emit red light wavelengths (typically around 620–700 nm) used for skincare benef...

1095%
(5y)
13%
(1y)
194%
(3mo)
1076%
(5y)
347%
(1y)
918%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

1062%
(5y)
137%
(1y)
196%
(3mo)

Hyaluronic Acid Lip Balm is a beauty products trend centered on lip balms formulated with hyaluronic acid to boost hydration, plumpness, ...

Torriden

14,800 vol/mo
1033%
(5y)
93%
(1y)
94%
(3mo)

Torriden is a cosmetics skincare brand originating from Korea, recognized for its plant derived, barrier supportive formulations within t...

Facial EMS

480 vol/mo
1025%
(5y)
397%
(1y)
147%
(3mo)

Facial EMS refers to the use of electrical muscle stimulation devices designed for the face to promote toning, contour, and aesthetic res...

Peptide Lotion

390 vol/mo
1008%
(5y)
373%
(1y)
317%
(3mo)

Peptide Lotion is a skincare trend centered on moisturizers formulated with peptide complexes to support skin repair, hydration, and anti...

996%
(5y)
56%
(1y)
12%
(3mo)

Undereye Corrector refers to cosmetic products designed to conceal, correct, and brighten the under eye area, typically including conceal...

BMW Cologne

1,300 vol/mo
990%
(5y)
364%
(1y)
52%
(3mo)

BMW Cologne refers to the presence and activity of BMW in the Cologne (Köln) region, including dealerships, service networks, events, an...

Lip Liner Stain

9,900 vol/mo
944%
(5y)
161%
(1y)
39%
(3mo)

Lip liner stain combines the precision of lip liner with long wearing lip stain to create defined, lasting lip color. It’s marketed as ...

Centella Serum

5,400 vol/mo
928%
(5y)
108%
(1y)
133%
(3mo)

Centella Serum is a skincare trend centered on serums formulated with Centella asiatica (gotu kola) extract to soothe, hydrate, and suppo...

922%
(5y)
62%
(1y)
116%
(3mo)

Electric Foot File is a consumer device used to remove hard skin from feet, featuring motorized grinding or abrasive surfaces for faster ...

Qure Skincare

12,100 vol/mo
918%
(5y)
114%
(1y)
17%
(3mo)

Qure Skincare is a consumer skincare brand known for AI assisted LED light therapies and at home devices, including the Q Rejuvalight Pro...

901%
(5y)
232%
(1y)
72%
(3mo)

Goat Milk Body Wash is a niche skincare trend leveraging the perceived gentleness and natural nutrition of goat milk in cleansing formula...

Capsule Cream

390 vol/mo
871%
(5y)
516%
(1y)
220%
(3mo)

Capsule Cream is a skincare trend built around encapsulated or capsule based actives that are mixed into a final cream at point of use or...

K-Beauty

27,100 vol/mo
838%
(5y)
677%
(1y)
173%
(3mo)

K Beauty is a well established beauty trend rooted in South Korean skincare and cosmetics, characterized by multi step routines, innovati...

Salt & Stone

18,100 vol/mo
825%
(5y)
297%
(1y)
330%
(3mo)
787%
(5y)
314%
(1y)
114%
(3mo)

Tranexamic Acid Cream is a topical formulation used to reduce hyperpigmentation by inhibiting melanin synthesis, increasingly available O...

Sacheu

9,900 vol/mo
786%
(5y)
54%
(1y)
24%
(3mo)

Sacheu is a beauty brand known for its Stay N Peel Off Lip Liner Stain and broader STAY N technology; the topic centers on Sacheu’s vir...

INNBeauty Project

6,600 vol/mo
774%
(5y)
179%
(1y)
475%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

Ceramide Toner

390 vol/mo
760%
(5y)
184%
(1y)
206%
(3mo)

CurrentBody

14,800 vol/mo
755%
(5y)
291%
(1y)
83%
(3mo)

CurrentBody is a company focused on at home beauty and body measurement/skin device technology, known for enabling consumer friendly skin...

Centella Sunscreen

27,100 vol/mo
748%
(5y)
19%
(1y)
74%
(3mo)

Centella Sunscreen is a skincare trend combining centella asiatica extract with sun protection in a single product, promoted for soothing...

743%
(5y)
95%
(1y)
204%
(3mo)

Quilted Makeup Bag is a consumer accessory category characterized by small, padded, quilted cosmetic pouches often used for travel or as ...

Pink Collagen

170 vol/mo
721%
(5y)
649%
(1y)
449%
(3mo)

Lift Patches

70 vol/mo
710%
(5y)
446%
(1y)
147%
(3mo)

Lift patches are skin adhering patches designed to instantly lift, contour, and tighten facial features or specific areas (eyes, jawline,...

701%
(5y)
262%
(1y)
128%
(3mo)

Microneedle patches are a wearable, dissolvable patch technology designed to deliver drugs or vaccines through the skin with minimal pain...

Hairline Powder

1,000 vol/mo
687%
(5y)
26%
(1y)
155%
(3mo)
662%
(5y)
829%
(1y)
1902%
(3mo)

Blurring foundation is a recognized beauty trend focusing on foundations and base products designed to minimize the appearance of pores, ...

Makeup Bag Mirror

1,900 vol/mo
641%
(5y)
211%
(1y)
281%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Evereden

27,100 vol/mo
639%
(5y)
90%
(1y)
70%
(3mo)

Evereden is a recognized brand in the clean, non toxic skincare space for families, particularly babies and kids, riding the broader rise...

615%
(5y)
549%
(1y)
38%
(3mo)

Clarity Products is a brand primarily associated with assistive communication devices, notably amplified phones and related accessibility...

Batana Oil

110,000 vol/mo
615%
(5y)
-30%
(1y)
24%
(3mo)
614%
(5y)
200%
(1y)
135%
(3mo)

Barrier Repair Cream is a skincare category focused on restoring and maintaining skin barrier function, widely discussed in dermatology, ...

Clone Perfume

2,400 vol/mo
609%
(5y)
91%
(1y)
-2%
(3mo)

Clone perfume describes affordable fragrance dupes that replicate popular designer scents, enabling consumers to achieve similar olfactor...

Glossing Shampoo

1,300 vol/mo
596%
(5y)
192%
(1y)
116%
(3mo)

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

Men Face Serum

1,300 vol/mo
587%
(5y)
329%
(1y)
367%
(3mo)

Men Face Serum is a recognized skincare product category targeting male consumers, featuring serums designed to address common concerns s...

582%
(5y)
92%
(1y)
294%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

MDhair

14,800 vol/mo
554%
(5y)
382%
(1y)
13%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

552%
(5y)
1112%
(1y)
1094%
(3mo)

Blue Light Sunscreen is a skincare topic focused on products that claim to protect the skin from blue light emitted by digital screens an...

Omnilux

49,500 vol/mo
542%
(5y)
46%
(1y)
-23%
(3mo)

Omnilux refers to a brand of LED phototherapy devices used in dermatology and cosmetic treatments to promote skin rejuvenation and healin...

Collagen Mask

14,800 vol/mo
541%
(5y)
55%
(1y)
40%
(3mo)

Collagen masks are sheet or hydrogel skincare products designed to deliver collagen and other actives to the skin, marketed to boost hydr...

541%
(5y)
540%
(1y)
853%
(3mo)

Blurring Skin Tint is a beauty trend centered on lightweight complexion products designed to soften skin texture, reduce the appearance o...

Skintific

6,600 vol/mo
540%
(5y)
504%
(1y)
108%
(3mo)

Skintific is a skincare brand notable for barrier repair products and ceramide centric formulations, with a presence in Southeast Asia an...

528%
(5y)
159%
(1y)
195%
(3mo)

Elizavecca Cer 100 is a Korean ceramide rich skincare product that gained attention for its hydrating and barrier supporting properties, ...

Centella

49,500 vol/mo
524%
(5y)
83%
(1y)
94%
(3mo)

Centella (Centella asiatica) is a well established medicinal herb widely used in skincare for soothing, repairing the skin barrier and re...

Wild Deodorant

60,500 vol/mo
522%
(5y)
175%
(1y)
104%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

521%
(5y)
-16%
(1y)
159%
(3mo)

Ginseng Essence Water is a skincare trend centered on hydrating essence waters infused with ginseng extract, marketed for brightening, en...

Bio Retinol

10 vol/mo
514%
(5y)
216%
(1y)
85%
(3mo)

Bio Retinol is a marketed skincare term describing botanically derived or bioengineered retinol like actives positioned as natural or gen...

Body Glaze

3,600 vol/mo
509%
(5y)
40%
(1y)
192%
(3mo)

Body Glaze refers to a category of premium body moisturizers/coatings marketed to deliver a glossy, luminous, and intensely hydrated fini...

507%
(5y)
159%
(1y)
69%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....