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We surface rapidly growing trends in XXX before they take off.

Marvis Toothpaste

74,000 vol/mo
834%
(5y)
-27%
(1y)
10%
(3mo)

Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...

803%
(5y)
0%
(1y)
27%
(3mo)

Hyaluronic Acid Lip Balm is a beauty products trend centered on lip balms formulated with hyaluronic acid to boost hydration, plumpness, ...

Centella Sunscreen

27,100 vol/mo
802%
(5y)
8%
(1y)
31%
(3mo)

Centella Sunscreen is a skincare trend combining centella asiatica extract with sun protection in a single product, promoted for soothing...

Facial EMS

480 vol/mo
721%
(5y)
246%
(1y)
33%
(3mo)

Facial EMS refers to the use of electrical muscle stimulation devices designed for the face to promote toning, contour, and aesthetic res...

713%
(5y)
218%
(1y)
27%
(3mo)

Goat Milk Body Wash is a niche skincare trend leveraging the perceived gentleness and natural nutrition of goat milk in cleansing formula...

711%
(5y)
178%
(1y)
74%
(3mo)

Tranexamic Acid Cream is a topical formulation used to reduce hyperpigmentation by inhibiting melanin synthesis, increasingly available O...

701%
(5y)
34%
(1y)
49%
(3mo)

Electric Foot File is a consumer device used to remove hard skin from feet, featuring motorized grinding or abrasive surfaces for faster ...

Body Glaze

4,400 vol/mo
673%
(5y)
-7%
(1y)
8%
(3mo)

Body Glaze refers to a category of premium body moisturizers/coatings marketed to deliver a glossy, luminous, and intensely hydrated fini...

Clone Perfume

1,900 vol/mo
664%
(5y)
81%
(1y)
3%
(3mo)

Clone perfume describes affordable fragrance dupes that replicate popular designer scents, enabling consumers to achieve similar olfactor...

BioRePeel

9,900 vol/mo
659%
(5y)
-15%
(1y)
-1%
(3mo)

BioRePeel is a brand of superficial chemical peels used in dermatology and aesthetic medicine to improve skin texture, brightness, and ac...

K-Beauty

27,100 vol/mo
658%
(5y)
344%
(1y)
21%
(3mo)

K Beauty is a well established beauty trend rooted in South Korean skincare and cosmetics, characterized by multi step routines, innovati...

Urea Moisturizer

3,600 vol/mo
644%
(5y)
105%
(1y)
77%
(3mo)

Urea based moisturizers are gaining attention as effective, dermatologist recommended options for dry, irritated, or sensitive skin due t...

613%
(5y)
28%
(1y)
-11%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

Glossing Shampoo

1,300 vol/mo
600%
(5y)
178%
(1y)
20%
(3mo)

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

Elorea

18,100 vol/mo
598%
(5y)
29%
(1y)
42%
(3mo)

Elorea is a niche fragrance brand focusing on K beauty inspired scents and multi channel retail (brick and mortar stores, e commerce) wit...

596%
(5y)
104%
(1y)
-6%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

Omnilux

49,500 vol/mo
574%
(5y)
28%
(1y)
-11%
(3mo)

Omnilux refers to a brand of LED phototherapy devices used in dermatology and cosmetic treatments to promote skin rejuvenation and healin...

Summer Fridays

368,000 vol/mo
570%
(5y)
-10%
(1y)
-28%
(3mo)

Summer Fridays is a skincare brand known for its viral Jet Lag mask and community driven marketing. The topic typically revolves around t...

Nano Hydroxyapatite

27,100 vol/mo
540%
(5y)
125%
(1y)
36%
(3mo)

Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...

Pistachio Perfume

6,600 vol/mo
532%
(5y)
8%
(1y)
-22%
(3mo)

Pistachio perfume is a noted gourmand fragrance trend gaining traction in 2025–2026, with multiple brands highlighting pistachio as a n...

531%
(5y)
293%
(1y)
13%
(3mo)

Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...

Mandelic Acid Serum

14,800 vol/mo
510%
(5y)
85%
(1y)
9%
(3mo)

Mandelic Acid Serum is a skincare trend centered on mandelic acid, an AHA derived from almonds, used for chemical exfoliation, improved t...

502%
(5y)
228%
(1y)
46%
(3mo)

Microneedle patches are a wearable, dissolvable patch technology designed to deliver drugs or vaccines through the skin with minimal pain...

501%
(5y)
-7%
(1y)
-12%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Makeup Bag Mirror

1,900 vol/mo
499%
(5y)
41%
(1y)
-15%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Peptide Lotion

320 vol/mo
497%
(5y)
120%
(1y)
52%
(3mo)

Peptide Lotion is a skincare trend centered on moisturizers formulated with peptide complexes to support skin repair, hydration, and anti...

Texture Powder

74,000 vol/mo
494%
(5y)
40%
(1y)
-2%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

Byoma

90,500 vol/mo
491%
(5y)
25%
(1y)
18%
(3mo)

Byoma is a skincare brand known for barrier supporting, simple formulations that emphasize gentle ingredients and transparent messaging, ...

473%
(5y)
-8%
(1y)
4%
(3mo)

Semi cured gel nail strips are pre fabricated, adhesive nail coverings that cure under UV/LED light to create a durable, salon like gel m...

INNBeauty Project

6,600 vol/mo
473%
(5y)
42%
(1y)
17%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

Collagen Mask

14,800 vol/mo
468%
(5y)
32%
(1y)
16%
(3mo)

Collagen masks are sheet or hydrogel skincare products designed to deliver collagen and other actives to the skin, marketed to boost hydr...

Toner Pads

8,100 vol/mo
459%
(5y)
48%
(1y)
20%
(3mo)

Toner pads are pre soaked cotton pads used to apply facial toners, delivering convenience and consistent coverage in skincare routines.

Wild Deodorant

49,500 vol/mo
445%
(5y)
152%
(1y)
8%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

Skintific

4,400 vol/mo
445%
(5y)
374%
(1y)
49%
(3mo)

Skintific is a skincare brand notable for barrier repair products and ceramide centric formulations, with a presence in Southeast Asia an...

445%
(5y)
28%
(1y)
-15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Centella

60,500 vol/mo
445%
(5y)
51%
(1y)
34%
(3mo)

Centella (Centella asiatica) is a well established medicinal herb widely used in skincare for soothing, repairing the skin barrier and re...

436%
(5y)
57%
(1y)
68%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

Hair Texture Powder

14,800 vol/mo
433%
(5y)
42%
(1y)
3%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

Niche Fragrance

33,100 vol/mo
431%
(5y)
90%
(1y)
49%
(3mo)

Niche Fragrance is a market segment focused on artisanal, rare, high concentration scents and story driven branding, appealing to enthusi...

Head Spa

135,000 vol/mo
419%
(5y)
41%
(1y)
3%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

407%
(5y)
97%
(1y)
40%
(3mo)

Barrier Repair Cream is a skincare category focused on restoring and maintaining skin barrier function, widely discussed in dermatology, ...

Wonderskin

40,500 vol/mo
407%
(5y)
41%
(1y)
3%
(3mo)

Wonderskin is a beauty brand known for its viral Wonder Blading peel off lip stains and expanding product line into skincare hybrids and ...

MDhair

12,100 vol/mo
397%
(5y)
747%
(1y)
27%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

Capsule Cream

320 vol/mo
392%
(5y)
251%
(1y)
37%
(3mo)

Capsule Cream is a skincare trend built around encapsulated or capsule based actives that are mixed into a final cream at point of use or...

Rice Water Toner

1,900 vol/mo
392%
(5y)
19%
(1y)
46%
(3mo)

Rice Water Toner is a skincare trend centered on toners formulated with rice water or rice fermentation products, popularized for purport...

391%
(5y)
81%
(1y)
21%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

381%
(5y)
39%
(1y)
21%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

Ginseng Serum

480 vol/mo
379%
(5y)
67%
(1y)
36%
(3mo)

Ginseng Serum is a skincare product category featuring serums formulated with ginseng extract, marketed for antioxidant, anti inflammator...

Cica Serum

480 vol/mo
368%
(5y)
63%
(1y)
30%
(3mo)

Cica Serum is a skincare product centered on centella asiatica (Cica) extract, marketed for soothing irritation, boosting barrier functio...

Face Sculptor

10 vol/mo
367%
(5y)
-31%
(1y)
35%
(3mo)

Face Sculptor refers to a broad category of at home facial sculpting tools and devices marketed to lift, firm, and contour the face using...

Builder Gel

74,000 vol/mo
356%
(5y)
89%
(1y)
29%
(3mo)

Builder Gel is a popular nail enhancement product used to create durable, sculpted nail extensions, often replacing traditional acrylics ...

349%
(5y)
50%
(1y)
14%
(3mo)

Non Toxic Body Wash refers to skincare cleansers formulated without potentially harmful ingredients (such as certain sulfates, parabens, ...

344%
(5y)
0%
(1y)
38%
(3mo)

Snail mucin masks are a skincare trend within the beauty category that leverages snail mucus filtrate (mucin) for hydration, barrier supp...

340%
(5y)
97%
(1y)
24%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

Tocobo

6,600 vol/mo
337%
(5y)
26%
(1y)
6%
(3mo)

Aura Nails

40,500 vol/mo
331%
(5y)
3%
(1y)
20%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

Skincare Wand

390 vol/mo
331%
(5y)
103%
(1y)
47%
(3mo)

Skincare Wand is a consumer electronics device category focused on facial care, using technologies such as sonic vibrations, LED light th...

330%
(5y)
78%
(1y)
1%
(3mo)

Microcurrent facial devices are at home skincare tools that deliver low level electrical currents to facial muscles and skin to promote t...

Bio Retinol

20 vol/mo
316%
(5y)
204%
(1y)
10%
(3mo)

Bio Retinol is a marketed skincare term describing botanically derived or bioengineered retinol like actives positioned as natural or gen...

313%
(5y)
13%
(1y)
-5%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...