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Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

Ouai

74,000 vol/mo
76%
(5y)
20%
(1y)
58%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Imaginary Authors

9,900 vol/mo
76%
(5y)
12%
(1y)
5%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

Propolis Cream

390 vol/mo
76%
(5y)
69%
(1y)
131%
(3mo)

Detangling Spray

12,100 vol/mo
75%
(5y)
102%
(1y)
150%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Under Eye Patch

33,100 vol/mo
75%
(5y)
91%
(1y)
68%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Niacinamide

201,000 vol/mo
75%
(5y)
71%
(1y)
100%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Pressed Powder

9,900 vol/mo
75%
(5y)
69%
(1y)
172%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Infinitipro

1,300 vol/mo
74%
(5y)
84%
(1y)
290%
(3mo)

Infinitipro (InfinitiPRO) is a branding lineage for Conair’s InfinitiPRO line of hair styling tools, notably including ionic ceramic dr...

Under Eye Patches

33,100 vol/mo
74%
(5y)
73%
(1y)
21%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Rael Beauty

1,900 vol/mo
74%
(5y)
85%
(1y)
120%
(3mo)

Rael Beauty is a feminine care and clean beauty brand integrating cycle care, skincare, and wellness products with a Korean inspired appr...

Hair Growth Serum

60,500 vol/mo
73%
(5y)
123%
(1y)
64%
(3mo)

Hair Growth Serum is a, established consumer category focused on topical products designed to stimulate scalp health and promote hair gro...

73%
(5y)
49%
(1y)
66%
(3mo)

Under Eye Brightener is a beauty trend focusing on products and routines designed to visibly reduce dark circles and brighten the under e...

Cream Bronzer

8,100 vol/mo
73%
(5y)
95%
(1y)
221%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Aroma360

27,100 vol/mo
73%
(5y)
51%
(1y)
179%
(3mo)

Aroma360 is a company and brand known for aroma diffusion products and scent marketing solutions, including smart diffusers and fragrance...

Bb Shampoo

480 vol/mo
72%
(5y)
369%
(1y)
630%
(3mo)

Beauty Roller

170 vol/mo
72%
(5y)
287%
(1y)
467%
(3mo)

Glycolic Acid

135,000 vol/mo
72%
(5y)
0%
(1y)
48%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Microneedling

201,000 vol/mo
72%
(5y)
73%
(1y)
52%
(3mo)

Microneedling is a cosmetic procedure that uses fine needles to create micro injuries in the skin to stimulate collagen production and im...

Sun Stick

1,000 vol/mo
72%
(5y)
96%
(1y)
383%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

Kitsch

201,000 vol/mo
72%
(5y)
65%
(1y)
12%
(3mo)

Blemish Patches

2,900 vol/mo
71%
(5y)
95%
(1y)
237%
(3mo)
71%
(5y)
102%
(1y)
142%
(3mo)
71%
(5y)
75%
(1y)
85%
(3mo)
70%
(5y)
94%
(1y)
149%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

You Go Natural

1,600 vol/mo
70%
(5y)
52%
(1y)
26%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

Nail Glue

40,500 vol/mo
70%
(5y)
30%
(1y)
22%
(3mo)

Nail glue is a, widely used adhesive product for artificial nails and press on nail installations, essential for securing extensions and ...

70%
(5y)
65%
(1y)
174%
(3mo)

Moroccanoil

110,000 vol/mo
69%
(5y)
41%
(1y)
132%
(3mo)

Moroccanoil is a well known premium hair and beauty brand famous for argan oil infused products, representing a sustained interest in lux...

Spa Headband

20 vol/mo
69%
(5y)
49%
(1y)
31%
(3mo)

Spa Headband is a consumer accessory designed to keep hair away from the face during skincare routines, masking, cleansing, and spa treat...

Glow Drops

260 vol/mo
69%
(5y)
27%
(1y)
163%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...