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Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

Perfume

110,000 vol/mo
49%
(5y)
16%
(1y)
-16%
(3mo)
49%
(5y)
60%
(1y)
153%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

Lip Blush

27,100 vol/mo
49%
(5y)
45%
(1y)
82%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Starface

33,100 vol/mo
48%
(5y)
0%
(1y)
-1%
(3mo)

Starface is a skincare brand known for its star shaped hydrocolloid acne patches that gained popularity on social media, signaling a tren...

DAE

40,500 vol/mo
48%
(5y)
5%
(1y)
1%
(3mo)

WooWoo

12,100 vol/mo
48%
(5y)
16%
(1y)
0%
(3mo)

WooWoo is a UK origin intimate care brand known for its cheeky branding, clean label formulations, and focus on women's self esteem. It h...

48%
(5y)
201%
(1y)
488%
(3mo)

Collagen body lotion is a skincare product that combines moisturizing ingredients with collagen derived peptides or collagen boosting cla...

Perfumer

8,100 vol/mo
48%
(5y)
46%
(1y)
13%
(3mo)

Perfumer is a, ongoing profession in the fragrance industry, with current emphasis on sustainable ingredients, niche brands, and innovati...

Hair Mousse

33,100 vol/mo
48%
(5y)
28%
(1y)
65%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

Kosas

40,500 vol/mo
48%
(5y)
12%
(1y)
89%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

47%
(5y)
82%
(1y)
127%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Glaze

480 vol/mo
47%
(5y)
47%
(1y)
70%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Curl Comb

1,600 vol/mo
47%
(5y)
25%
(1y)
52%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Sensitive Skin

6,600 vol/mo
47%
(5y)
85%
(1y)
92%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Nose Patch

1,300 vol/mo
47%
(5y)
34%
(1y)
59%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

Amika

110,000 vol/mo
47%
(5y)
22%
(1y)
41%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

47%
(5y)
18%
(1y)
45%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Body Butter

27,100 vol/mo
46%
(5y)
50%
(1y)
85%
(3mo)
46%
(5y)
116%
(1y)
292%
(3mo)

Exfoliating Facial is a and established skincare trend centered on using physical, chemical, or enzymatic exfoliants to remove dead skin ...

Cocokind

33,100 vol/mo
46%
(5y)
92%
(1y)
80%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

Scalp Mask

1,600 vol/mo
46%
(5y)
46%
(1y)
88%
(3mo)

Chin Filler

14,800 vol/mo
46%
(5y)
14%
(1y)
26%
(3mo)

Chin filler is a cosmetic procedure using dermal fillers to augment and redefine chin contour, often to achieve a more balanced facial pr...

Cube Candle

90 vol/mo
46%
(5y)
148%
(1y)
308%
(3mo)

Shampoo Dispenser

1,300 vol/mo
46%
(5y)
136%
(1y)
385%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Brow Glue

1,600 vol/mo
46%
(5y)
113%
(1y)
80%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Sabi

9,900 vol/mo
46%
(5y)
80%
(1y)
-38%
(3mo)

Sabi refers to multiple real world topics including Africa focused B2B e commerce platforms (Sabi), consumer product brands (Sabi Foods, ...

Coco and Eve

22,200 vol/mo
46%
(5y)
2%
(1y)
62%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Hair Steamer

18,100 vol/mo
45%
(5y)
52%
(1y)
94%
(3mo)

Hair steamer devices are used to hydrate, soften, and improve manageability of hair by delivering steam to the strands and scalp, a trend...

Jojoba Oil

90,500 vol/mo
45%
(5y)
29%
(1y)
53%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Zinc Oxide

33,100 vol/mo
45%
(5y)
44%
(1y)
72%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...