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Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

Pistachio Perfume

6,600 vol/mo
532%
(5y)
8%
(1y)
-22%
(3mo)

Pistachio perfume is a noted gourmand fragrance trend gaining traction in 2025–2026, with multiple brands highlighting pistachio as a n...

African Net Sponge

74,000 vol/mo
526%
(5y)
74%
(1y)
9%
(3mo)

African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...

Mandelic Acid Serum

14,800 vol/mo
510%
(5y)
85%
(1y)
9%
(3mo)

Mandelic Acid Serum is a skincare trend centered on mandelic acid, an AHA derived from almonds, used for chemical exfoliation, improved t...

502%
(5y)
228%
(1y)
46%
(3mo)

Microneedle patches are a wearable, dissolvable patch technology designed to deliver drugs or vaccines through the skin with minimal pain...

501%
(5y)
-7%
(1y)
-12%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Makeup Bag Mirror

1,900 vol/mo
499%
(5y)
41%
(1y)
-15%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Peptide Lotion

390 vol/mo
497%
(5y)
120%
(1y)
52%
(3mo)

Peptide Lotion is a skincare trend centered on moisturizers formulated with peptide complexes to support skin repair, hydration, and anti...

Texture Powder

74,000 vol/mo
494%
(5y)
40%
(1y)
-2%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

Byoma

90,500 vol/mo
491%
(5y)
25%
(1y)
18%
(3mo)

Byoma is a skincare brand known for barrier supporting, simple formulations that emphasize gentle ingredients and transparent messaging, ...

473%
(5y)
-8%
(1y)
4%
(3mo)

Semi cured gel nail strips are pre fabricated, adhesive nail coverings that cure under UV/LED light to create a durable, salon like gel m...

INNBeauty Project

6,600 vol/mo
473%
(5y)
42%
(1y)
17%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

Collagen Mask

14,800 vol/mo
468%
(5y)
32%
(1y)
16%
(3mo)

Collagen masks are sheet or hydrogel skincare products designed to deliver collagen and other actives to the skin, marketed to boost hydr...

Toner Pads

8,100 vol/mo
459%
(5y)
48%
(1y)
20%
(3mo)

Toner pads are pre soaked cotton pads used to apply facial toners, delivering convenience and consistent coverage in skincare routines.

Wild Deodorant

60,500 vol/mo
445%
(5y)
152%
(1y)
8%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

Skintific

4,400 vol/mo
445%
(5y)
374%
(1y)
49%
(3mo)

Skintific is a skincare brand notable for barrier repair products and ceramide centric formulations, with a presence in Southeast Asia an...

445%
(5y)
28%
(1y)
-15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Centella

49,500 vol/mo
445%
(5y)
51%
(1y)
34%
(3mo)

Centella (Centella asiatica) is a well established medicinal herb widely used in skincare for soothing, repairing the skin barrier and re...

436%
(5y)
57%
(1y)
68%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

Hair Texture Powder

14,800 vol/mo
433%
(5y)
42%
(1y)
3%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

Niche Fragrance

33,100 vol/mo
431%
(5y)
90%
(1y)
49%
(3mo)

Niche Fragrance is a market segment focused on artisanal, rare, high concentration scents and story driven branding, appealing to enthusi...

Head Spa

135,000 vol/mo
419%
(5y)
41%
(1y)
3%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...