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We surface rapidly growing trends in XXX before they take off.

Makeup Bag Mirror

1,900 vol/mo
499%
(5y)
41%
(1y)
-15%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Peptide Lotion

320 vol/mo
497%
(5y)
120%
(1y)
52%
(3mo)

Peptide Lotion is a skincare trend centered on moisturizers formulated with peptide complexes to support skin repair, hydration, and anti...

Texture Powder

74,000 vol/mo
494%
(5y)
40%
(1y)
-2%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

Byoma

90,500 vol/mo
491%
(5y)
25%
(1y)
18%
(3mo)

Byoma is a skincare brand known for barrier supporting, simple formulations that emphasize gentle ingredients and transparent messaging, ...

473%
(5y)
-8%
(1y)
4%
(3mo)

Semi cured gel nail strips are pre fabricated, adhesive nail coverings that cure under UV/LED light to create a durable, salon like gel m...

INNBeauty Project

6,600 vol/mo
473%
(5y)
42%
(1y)
17%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

Collagen Mask

14,800 vol/mo
468%
(5y)
32%
(1y)
16%
(3mo)

Collagen masks are sheet or hydrogel skincare products designed to deliver collagen and other actives to the skin, marketed to boost hydr...

Toner Pads

8,100 vol/mo
459%
(5y)
48%
(1y)
20%
(3mo)

Toner pads are pre soaked cotton pads used to apply facial toners, delivering convenience and consistent coverage in skincare routines.

Wild Deodorant

49,500 vol/mo
445%
(5y)
152%
(1y)
8%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

Skintific

4,400 vol/mo
445%
(5y)
374%
(1y)
49%
(3mo)

Skintific is a skincare brand notable for barrier repair products and ceramide centric formulations, with a presence in Southeast Asia an...

445%
(5y)
28%
(1y)
-15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Centella

60,500 vol/mo
445%
(5y)
51%
(1y)
34%
(3mo)

Centella (Centella asiatica) is a well established medicinal herb widely used in skincare for soothing, repairing the skin barrier and re...

436%
(5y)
57%
(1y)
68%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

Hair Texture Powder

14,800 vol/mo
433%
(5y)
42%
(1y)
3%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

Niche Fragrance

33,100 vol/mo
431%
(5y)
90%
(1y)
49%
(3mo)

Niche Fragrance is a market segment focused on artisanal, rare, high concentration scents and story driven branding, appealing to enthusi...

Head Spa

135,000 vol/mo
419%
(5y)
41%
(1y)
3%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

407%
(5y)
97%
(1y)
40%
(3mo)

Barrier Repair Cream is a skincare category focused on restoring and maintaining skin barrier function, widely discussed in dermatology, ...

Wonderskin

40,500 vol/mo
407%
(5y)
41%
(1y)
3%
(3mo)

Wonderskin is a beauty brand known for its viral Wonder Blading peel off lip stains and expanding product line into skincare hybrids and ...

MDhair

12,100 vol/mo
397%
(5y)
747%
(1y)
27%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

Capsule Cream

320 vol/mo
392%
(5y)
251%
(1y)
37%
(3mo)

Capsule Cream is a skincare trend built around encapsulated or capsule based actives that are mixed into a final cream at point of use or...

Rice Water Toner

1,900 vol/mo
392%
(5y)
19%
(1y)
46%
(3mo)

Rice Water Toner is a skincare trend centered on toners formulated with rice water or rice fermentation products, popularized for purport...