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Goodal

1,300 vol/mo
68%
(5y)
52%
(1y)
85%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

Radiesse

18,100 vol/mo
68%
(5y)
60%
(1y)
30%
(3mo)

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Downy Beads

9,900 vol/mo
68%
(5y)
43%
(1y)
99%
(3mo)

Downy Beads, also known as Downy Unstopables laundry scent boosters, are a fabric care product used to impart long lasting fragrance to l...

68%
(5y)
106%
(1y)
3%
(3mo)

Aesthetic Medicine is a, established field focusing on non surgical cosmetic procedures, injectable therapies, and aesthetics related ski...

Douyin Makeup

27,100 vol/mo
68%
(5y)
16%
(1y)
-34%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

Cosrx

49,500 vol/mo
68%
(5y)
58%
(1y)
125%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Risewell

6,600 vol/mo
68%
(5y)
46%
(1y)
89%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Glow Recipe

110,000 vol/mo
67%
(5y)
-12%
(1y)
16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Wrinkle Patches

2,400 vol/mo
67%
(5y)
14%
(1y)
173%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

Hair Perfector

260 vol/mo
67%
(5y)
279%
(1y)
581%
(3mo)

Lash Lift Kit

12,100 vol/mo
67%
(5y)
63%
(1y)
219%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

66%
(5y)
87%
(1y)
159%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Dieux Skin

9,900 vol/mo
66%
(5y)
59%
(1y)
16%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

Waterproof Mascara

27,100 vol/mo
66%
(5y)
165%
(1y)
621%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

66%
(5y)
330%
(1y)
201%
(3mo)

Split End Trimmer

14,800 vol/mo
66%
(5y)
-14%
(1y)
2%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Powder Sunscreen

8,100 vol/mo
66%
(5y)
127%
(1y)
721%
(3mo)

Powder sunscreen is a cosmetic product category combining sun protection with a portable, makeup like powder format, designed to deliver ...

66%
(5y)
67%
(1y)
124%
(3mo)
65%
(5y)
65%
(1y)
56%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Boar Bristle Brush

33,100 vol/mo
65%
(5y)
61%
(1y)
57%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

65%
(5y)
174%
(1y)
428%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

DS Laboratories

1,900 vol/mo
65%
(5y)
153%
(1y)
555%
(3mo)

Frownies

60,500 vol/mo
65%
(5y)
-31%
(1y)
3%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

Vitamin C Lotion

3,600 vol/mo
64%
(5y)
79%
(1y)
162%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Hair Wax Stick

22,200 vol/mo
64%
(5y)
0%
(1y)
96%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Botox Serum

590 vol/mo
64%
(5y)
-30%
(1y)
12%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

Body Spray

14,800 vol/mo
64%
(5y)
71%
(1y)
163%
(3mo)

Topicals

49,500 vol/mo
64%
(5y)
17%
(1y)
49%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

64%
(5y)
160%
(1y)
241%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Cat Eye Lashes

18,100 vol/mo
64%
(5y)
24%
(1y)
93%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Eltamd

60,500 vol/mo
64%
(5y)
79%
(1y)
252%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

64%
(5y)
103%
(1y)
112%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Dry Texture Spray

3,600 vol/mo
64%
(5y)
63%
(1y)
134%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Sulfur Soap

14,800 vol/mo
63%
(5y)
48%
(1y)
12%
(3mo)

Sulfur Soap is a traditional skincare product that has resurged in interest for its antibacterial and keratolytic properties, driven by a...

Maybelline

110,000 vol/mo
63%
(5y)
133%
(1y)
445%
(3mo)

Maybelline is a globally recognized mass market cosmetics brand owned by L'Oréal, known for its accessible makeup products and frequent ...

Olivia Garden

12,100 vol/mo
63%
(5y)
52%
(1y)
27%
(3mo)

Olivia Garden is a long standing brand of hair care brushes and styling tools, recognized for ergonomic design, professional grade qualit...

Vitamin A Cream

1,000 vol/mo
62%
(5y)
95%
(1y)
61%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Lash Shampoo

5,400 vol/mo
62%
(5y)
204%
(1y)
630%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

Male Beauty

320 vol/mo
62%
(5y)
174%
(1y)
92%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Jeuveau

18,100 vol/mo
61%
(5y)
20%
(1y)
24%
(3mo)

Jeuveau is a neuromodulator cosmetic injectable developed by Evolus, positioned as a competitor to Botox for reducing wrinkles, with use ...

Age Bold

880 vol/mo
61%
(5y)
81%
(1y)
36%
(3mo)
61%
(5y)
93%
(1y)
136%
(3mo)

Detangling hair brushes are specialized tools designed to easily remove knots and tangles from hair, featuring flexible bristles and ergo...

61%
(5y)
42%
(1y)
300%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

Heat Protectant

4,400 vol/mo
61%
(5y)
19%
(1y)
12%
(3mo)

Heat protectants are hair care products designed to shield hair from styling heat (typically blow dryers, curling irons, and flat irons) ...

Xtreme Gel

14,800 vol/mo
61%
(5y)
78%
(1y)
293%
(3mo)

Xtreme Gel refers to a family of high hold hair gels marketed under various brands and retailers; it appears as a product category with m...

Toe Spacers

27,100 vol/mo
61%
(5y)
7%
(1y)
83%
(3mo)

Toe spacers are silicone or foam devices worn between the toes to improve alignment, reduce pain from conditions like bunions or hammerto...

60%
(5y)
506%
(1y)
650%
(3mo)

Power Grip Primer

4,400 vol/mo
60%
(5y)
27%
(1y)
113%
(3mo)

Power Grip Primer is a popular makeup product designed to create a tacky, long wearing base that helps foundation grip better and last lo...

Arbutin

8,100 vol/mo
60%
(5y)
92%
(1y)
41%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

Shower Steamer

6,600 vol/mo
59%
(5y)
17%
(1y)
-13%
(3mo)

Shower steamer is a consumer wellness product designed to release aromatic essential oils and invigorating scents when placed in a shower...

UV Nail Lamp

22,200 vol/mo
58%
(5y)
82%
(1y)
116%
(3mo)

UV Nail Lamp is a well established product category in the beauty tech space, used to cure gel nail polishes and other UV/LED curable fin...

BHA Serum

1,000 vol/mo
58%
(5y)
66%
(1y)
83%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

Milky White Nails

27,100 vol/mo
58%
(5y)
36%
(1y)
35%
(3mo)

Milky White Nails is a cosmetic trend featuring soft, opaque milky white nail polish finishes with a clean, semi translucent look that or...

Skin Serum

5,400 vol/mo
57%
(5y)
115%
(1y)
177%
(3mo)

Skin serum has evolved from a basic moisturizing product to a premium, targeted skincare category featuring actives like vitamin C, hyalu...

Lip Mask

18,100 vol/mo
57%
(5y)
-3%
(1y)
19%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Gel Nail Extension

12,100 vol/mo
56%
(5y)
90%
(1y)
200%
(3mo)

Gel nail extension is a widely adopted nail enhancement technique using gel based systems to create long lasting, durable nails with a gl...

Biore Pore Strips

2,900 vol/mo
56%
(5y)
87%
(1y)
521%
(3mo)

Glycolic Acid Serum

12,100 vol/mo
55%
(5y)
26%
(1y)
63%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Lip Glow Oil

1,600 vol/mo
55%
(5y)
61%
(1y)
188%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

Hexylresorcinol

6,600 vol/mo
55%
(5y)
-12%
(1y)
-21%
(3mo)

Hexylresorcinol is a cosmetic ingredient used primarily for skin lightening and antiseptic properties, found in various skincare formulat...

Cheek Stain

590 vol/mo
55%
(5y)
111%
(1y)
275%
(3mo)

Dr Dennis Gross

27,100 vol/mo
55%
(5y)
12%
(1y)
16%
(3mo)
55%
(5y)
109%
(1y)
200%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

55%
(5y)
30%
(1y)
27%
(3mo)

Desodorante Hombre is a and established consumer product category focusing on aluminum based and aluminum free deodorants for men, encomp...

Lip Oil

27,100 vol/mo
54%
(5y)
12%
(1y)
97%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Lumi

49,500 vol/mo
54%
(5y)
20%
(1y)
40%
(3mo)

Lumi is a, multi faceted topic spanning AI powered analytics platforms, lighting brands and creative tech ventures, with active companies...

Leave In Spray

720 vol/mo
54%
(5y)
60%
(1y)
53%
(3mo)

Leave In Spray is a hair care product category designed to moisturize, detangle, protect, and style hair without rinsing. It has grown du...

Vitamin C Toner

1,300 vol/mo
54%
(5y)
40%
(1y)
60%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

Body Lotion

27,100 vol/mo
54%
(5y)
75%
(1y)
143%
(3mo)

Lash Growth Oil

1,300 vol/mo
54%
(5y)
58%
(1y)
148%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...

Tubby Todd

90,500 vol/mo
54%
(5y)
7%
(1y)
25%
(3mo)

Tubby Todd is a baby skincare brand known for natural formulations and kid friendly products. The topic relates to consumer trends in cle...

53%
(5y)
70%
(1y)
156%
(3mo)

Oat Moisturizer refers to skincare products that use oats or colloidal oatmeal as a key ingredient to soothe, hydrate, and protect the sk...

Press On Nails

5,400 vol/mo
53%
(5y)
32%
(1y)
23%
(3mo)

Press On Nails are a popular beauty trend involving adhesive artificial nails that can be applied quickly at home, offering salon like na...

Make My Shave

10 vol/mo
53%
(5y)
41%
(1y)
22%
(3mo)

Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in s...

Base Coat

3,600 vol/mo
53%
(5y)
67%
(1y)
83%
(3mo)

Base Coat is a foundational layer used across painting and cosmetics to improve adhesion, even out surface texture, and extend the longev...

Ranavat

6,600 vol/mo
53%
(5y)
17%
(1y)
63%
(3mo)

Ranavat is a luxury Ayurvedic skincare brand popular for vibrant, botanical skincare products and ritual inspired routines, reflecting a ...

Blowout Brush

9,900 vol/mo
53%
(5y)
42%
(1y)
9%
(3mo)

Blowout Brush refers to a 1 step styling tool that combines a brush and a hair dryer to deliver fast, salon like blowouts at home. It sur...

Cream Blush

14,800 vol/mo
52%
(5y)
124%
(1y)
270%
(3mo)

Detox Shampoo

9,900 vol/mo
51%
(5y)
71%
(1y)
123%
(3mo)

Detox Shampoo is a hair care trend focused on cleansing and purifying the scalp and hair using formulas that often include charcoal, clay...

Boy Smells

18,100 vol/mo
51%
(5y)
62%
(1y)
36%
(3mo)

Boy Smells is a fragrance brand known for its candle and perfume products with gender inclusive branding, notable for storytelling around...

51%
(5y)
102%
(1y)
280%
(3mo)

Makeup cleansing balm is a skincare product trend where solid oil based balms melt on contact with skin to effectively dissolve makeup, d...

Glow Primer

720 vol/mo
50%
(5y)
67%
(1y)
224%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

50%
(5y)
208%
(1y)
681%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Lash Curler

5,400 vol/mo
50%
(5y)
20%
(1y)
69%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

49%
(5y)
125%
(1y)
336%
(3mo)

Hypoallergenic Shampoo is a hair care category focused on formulations designed to minimize allergens, fragrance, and irritants to reduce...

Blush Stick

6,600 vol/mo
49%
(5y)
77%
(1y)
178%
(3mo)

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

49%
(5y)
23%
(1y)
12%
(3mo)

Heat Protectant Spray is a widely recognized hair care product used to shield hair from damage caused by heat styling tools like flat iro...

Heatless Curler

18,100 vol/mo
49%
(5y)
-24%
(1y)
-10%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Setting Powder

27,100 vol/mo
49%
(5y)
44%
(1y)
117%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Answr

18,100 vol/mo
49%
(5y)
15%
(1y)
33%
(3mo)

Answr refers to multiple real world entities centered on AI powered answer generation, automated knowledge retrieval, and question answer...

Perfume

110,000 vol/mo
49%
(5y)
16%
(1y)
-16%
(3mo)
49%
(5y)
60%
(1y)
153%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

Lip Blush

27,100 vol/mo
49%
(5y)
45%
(1y)
82%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Starface

33,100 vol/mo
48%
(5y)
0%
(1y)
-1%
(3mo)

Starface is a skincare brand known for its star shaped hydrocolloid acne patches that gained popularity on social media, signaling a tren...

DAE

40,500 vol/mo
48%
(5y)
5%
(1y)
1%
(3mo)

WooWoo

12,100 vol/mo
48%
(5y)
16%
(1y)
0%
(3mo)

WooWoo is a UK origin intimate care brand known for its cheeky branding, clean label formulations, and focus on women's self esteem. It h...

48%
(5y)
201%
(1y)
488%
(3mo)

Collagen body lotion is a skincare product that combines moisturizing ingredients with collagen derived peptides or collagen boosting cla...

Perfumer

8,100 vol/mo
48%
(5y)
46%
(1y)
13%
(3mo)

Perfumer is a, ongoing profession in the fragrance industry, with current emphasis on sustainable ingredients, niche brands, and innovati...

Hair Mousse

33,100 vol/mo
48%
(5y)
28%
(1y)
65%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

Kosas

40,500 vol/mo
48%
(5y)
12%
(1y)
89%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

47%
(5y)
82%
(1y)
127%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Glaze

480 vol/mo
47%
(5y)
47%
(1y)
70%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Curl Comb

1,600 vol/mo
47%
(5y)
25%
(1y)
52%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Sensitive Skin

6,600 vol/mo
47%
(5y)
85%
(1y)
92%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Nose Patch

1,300 vol/mo
47%
(5y)
34%
(1y)
59%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

Amika

110,000 vol/mo
47%
(5y)
22%
(1y)
41%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

47%
(5y)
18%
(1y)
45%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Body Butter

27,100 vol/mo
46%
(5y)
50%
(1y)
85%
(3mo)
46%
(5y)
116%
(1y)
292%
(3mo)

Exfoliating Facial is a and established skincare trend centered on using physical, chemical, or enzymatic exfoliants to remove dead skin ...

Cocokind

33,100 vol/mo
46%
(5y)
92%
(1y)
80%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

Scalp Mask

1,600 vol/mo
46%
(5y)
46%
(1y)
88%
(3mo)

Chin Filler

14,800 vol/mo
46%
(5y)
14%
(1y)
26%
(3mo)

Chin filler is a cosmetic procedure using dermal fillers to augment and redefine chin contour, often to achieve a more balanced facial pr...

Cube Candle

90 vol/mo
46%
(5y)
148%
(1y)
308%
(3mo)

Shampoo Dispenser

1,300 vol/mo
46%
(5y)
136%
(1y)
385%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Brow Glue

1,600 vol/mo
46%
(5y)
113%
(1y)
80%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Sabi

9,900 vol/mo
46%
(5y)
80%
(1y)
-38%
(3mo)

Sabi refers to multiple real world topics including Africa focused B2B e commerce platforms (Sabi), consumer product brands (Sabi Foods, ...

Coco and Eve

22,200 vol/mo
46%
(5y)
2%
(1y)
62%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Hair Steamer

18,100 vol/mo
45%
(5y)
52%
(1y)
94%
(3mo)

Hair steamer devices are used to hydrate, soften, and improve manageability of hair by delivering steam to the strands and scalp, a trend...

Jojoba Oil

90,500 vol/mo
45%
(5y)
29%
(1y)
53%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Zinc Oxide

33,100 vol/mo
45%
(5y)
44%
(1y)
72%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...