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We surface rapidly growing trends in XXX before they take off.

Men Face Serum

1,300 vol/mo
587%
(5y)
329%
(1y)
367%
(3mo)

Men Face Serum is a recognized skincare product category targeting male consumers, featuring serums designed to address common concerns s...

582%
(5y)
92%
(1y)
294%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

MDhair

14,800 vol/mo
554%
(5y)
382%
(1y)
13%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

552%
(5y)
1112%
(1y)
1094%
(3mo)

Blue Light Sunscreen is a skincare topic focused on products that claim to protect the skin from blue light emitted by digital screens an...

Omnilux

49,500 vol/mo
542%
(5y)
46%
(1y)
-23%
(3mo)

Omnilux refers to a brand of LED phototherapy devices used in dermatology and cosmetic treatments to promote skin rejuvenation and healin...

Collagen Mask

14,800 vol/mo
541%
(5y)
55%
(1y)
40%
(3mo)

Collagen masks are sheet or hydrogel skincare products designed to deliver collagen and other actives to the skin, marketed to boost hydr...

541%
(5y)
540%
(1y)
853%
(3mo)

Blurring Skin Tint is a beauty trend centered on lightweight complexion products designed to soften skin texture, reduce the appearance o...

Skintific

6,600 vol/mo
540%
(5y)
504%
(1y)
108%
(3mo)

Skintific is a skincare brand notable for barrier repair products and ceramide centric formulations, with a presence in Southeast Asia an...

528%
(5y)
159%
(1y)
195%
(3mo)

Elizavecca Cer 100 is a Korean ceramide rich skincare product that gained attention for its hydrating and barrier supporting properties, ...

Centella

49,500 vol/mo
524%
(5y)
83%
(1y)
94%
(3mo)

Centella (Centella asiatica) is a well established medicinal herb widely used in skincare for soothing, repairing the skin barrier and re...

Wild Deodorant

60,500 vol/mo
522%
(5y)
175%
(1y)
104%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

521%
(5y)
-16%
(1y)
159%
(3mo)

Ginseng Essence Water is a skincare trend centered on hydrating essence waters infused with ginseng extract, marketed for brightening, en...

Bio Retinol

10 vol/mo
514%
(5y)
216%
(1y)
85%
(3mo)

Bio Retinol is a marketed skincare term describing botanically derived or bioengineered retinol like actives positioned as natural or gen...

Body Glaze

3,600 vol/mo
509%
(5y)
40%
(1y)
192%
(3mo)

Body Glaze refers to a category of premium body moisturizers/coatings marketed to deliver a glossy, luminous, and intensely hydrated fini...

507%
(5y)
159%
(1y)
69%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

Mandelic Acid Serum

14,800 vol/mo
503%
(5y)
130%
(1y)
90%
(3mo)

Mandelic Acid Serum is a skincare trend centered on mandelic acid, an AHA derived from almonds, used for chemical exfoliation, improved t...

Room Deodorant

3,600 vol/mo
496%
(5y)
922%
(1y)
565%
(3mo)

African Net Sponge

74,000 vol/mo
495%
(5y)
56%
(1y)
24%
(3mo)

African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...

490%
(5y)
438%
(1y)
193%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

Elorea

18,100 vol/mo
489%
(5y)
32%
(1y)
-5%
(3mo)

Elorea is a niche fragrance brand focusing on K beauty inspired scents and multi channel retail (brick and mortar stores, e commerce) wit...

Texture Powder

74,000 vol/mo
489%
(5y)
43%
(1y)
33%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...