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We surface rapidly growing trends in XXX before they take off.

Allies of Skin

22,200 vol/mo
268%
(5y)
84%
(1y)
0%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

268%
(5y)
54%
(1y)
17%
(3mo)

Bakuchiol Cream refers to skincare products that use bakuchiol, a plant derived compound touted as a natural alternative to retinol. It h...

Bond Repair

1,900 vol/mo
267%
(5y)
112%
(1y)
48%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

266%
(5y)
86%
(1y)
37%
(3mo)
263%
(5y)
6%
(1y)
105%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

Primally Pure

90,500 vol/mo
262%
(5y)
16%
(1y)
-6%
(3mo)

Primally Pure is a clean beauty brand known for natural, toxin free personal care products such as deodorants and skincare, reflecting th...

Rubber Base Gel

4,400 vol/mo
259%
(5y)
22%
(1y)
35%
(3mo)

Rubber Base Gel is a nail care product used as a base coat in gel nail systems, marketed for strong adhesion and flexible, rubber like du...

Dirty Labs

9,900 vol/mo
256%
(5y)
39%
(1y)
24%
(3mo)

Dirty Labs is a brand known for its enzyme based, plant derived laundry detergents and cleaning products focused on eco friendliness and ...

Tubing Mascara

60,500 vol/mo
255%
(5y)
20%
(1y)
11%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

Round Lab

14,800 vol/mo
254%
(5y)
54%
(1y)
63%
(3mo)

Round Lab is a Korean skincare brand recognized for its simple, effective formulations targeting hydration and barrier support, gaining i...

Men Face Serum

1,300 vol/mo
252%
(5y)
81%
(1y)
5%
(3mo)

Men Face Serum is a recognized skincare product category targeting male consumers, featuring serums designed to address common concerns s...

Blooming Gel

14,800 vol/mo
250%
(5y)
62%
(1y)
27%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

Azelaic Acid Serum

14,800 vol/mo
248%
(5y)
181%
(1y)
42%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Cica Toner

260 vol/mo
245%
(5y)
-6%
(1y)
41%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

Beauty of Joseon

110,000 vol/mo
245%
(5y)
19%
(1y)
15%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Mooncat

60,500 vol/mo
239%
(5y)
2%
(1y)
-27%
(3mo)

MoonCat refers to a historic Ethereum based NFT project called MoonCatRescue, originally minted in 2017, which has seen renewed interest ...

Seed Oils

49,500 vol/mo
237%
(5y)
-15%
(1y)
30%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

Illiyoon

6,600 vol/mo
236%
(5y)
66%
(1y)
25%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Dermaplaner

90,500 vol/mo
235%
(5y)
10%
(1y)
-21%
(3mo)

Dermaplaner refers to both the procedure and the tools used to perform dermaplaning, a cosmetic exfoliation technique that removes dead s...

Ulike

18,100 vol/mo
235%
(5y)
-19%
(1y)
5%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Mucin Serum

140 vol/mo
235%
(5y)
-5%
(1y)
2%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

Sud Scrub

8,100 vol/mo
234%
(5y)
-33%
(1y)
16%
(3mo)

Sud Scrub is a eco conscious silicone body scrubber brand known for antimicrobial silver and zinc infused scrubbers that resist bacteria...

OneSkin

27,100 vol/mo
233%
(5y)
70%
(1y)
-18%
(3mo)

OneSkin is an anti aging skincare and biotech company developing peptide based therapeutics and consumer products aimed at skin aging and...

231%
(5y)
10%
(1y)
9%
(3mo)

Light Therapy Wand is a consumer device that uses LED/low level light therapy to target skin health, pain relief, and wellness benefits a...

Nano Brows

27,100 vol/mo
230%
(5y)
53%
(1y)
39%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

227%
(5y)
48%
(1y)
39%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

Bounce Curl

33,100 vol/mo
227%
(5y)
14%
(1y)
-10%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

Man Moisturizer

5,400 vol/mo
222%
(5y)
343%
(1y)
19%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Bakuchiol Oil

4,400 vol/mo
218%
(5y)
-3%
(1y)
33%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Mediheal

12,100 vol/mo
218%
(5y)
4%
(1y)
10%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...