Trends is free while in Beta

Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

Vanilla perfume

49,500 vol/mo
174%
(5y)
29%
(1y)
-10%
(3mo)

Vanilla perfume is a classic fragrance category that remains enduringly popular, with renewed interest driven by natural ingredient movem...

173%
(5y)
250%
(1y)
495%
(3mo)

Hydrating Conditioner is a hair care product category focused on providing moisture and hydration to damaged or dry hair, leveraging ingr...

Ceramide Cream

1,900 vol/mo
173%
(5y)
216%
(1y)
195%
(3mo)

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

172%
(5y)
129%
(1y)
73%
(3mo)

Skin barrier repair is a, established concept in dermatology and skincare focused on restoring the skin’s protective outer layer (the s...

Korean Toner

5,400 vol/mo
171%
(5y)
49%
(1y)
58%
(3mo)

Korean Toner is a recognized skincare category focusing on hydrating, pH balanced toners popular in K beauty routines and widely adopted ...

Russian Manicure

110,000 vol/mo
171%
(5y)
9%
(1y)
11%
(3mo)

Russian Manicure refers to a nail care technique originating in Russia that emphasizes precision filing, shaping, cuticle work, and often...

Calming Cream

390 vol/mo
169%
(5y)
132%
(1y)
290%
(3mo)

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

169%
(5y)
72%
(1y)
325%
(3mo)

Yerba Mate Eye Gel is a skincare product trend that leverages yerba mate extract for antioxidant and anti inflammatory benefits, marketed...

Danessa Myricks

74,000 vol/mo
168%
(5y)
98%
(1y)
57%
(3mo)

Danessa Myricks is a renowned makeup artist and founder of Danessa Myricks Beauty, celebrated for innovative, high pigment, versatile col...

Cliganic

3,600 vol/mo
167%
(5y)
133%
(1y)
255%
(3mo)

Cliganic is a brand known for essential oils and aromatherapy products, widely sold online (notably on Amazon) and via its own website, r...

Heartleaf

1,900 vol/mo
167%
(5y)
51%
(1y)
204%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Melting Balm

320 vol/mo
166%
(5y)
57%
(1y)
132%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Natural Perfume

5,400 vol/mo
165%
(5y)
248%
(1y)
243%
(3mo)

Natural perfume refers to fragrances made from naturally derived ingredients, such as essential oils, absolutes, and plant derived extrac...

Panthenol

14,800 vol/mo
165%
(5y)
125%
(1y)
53%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

165%
(5y)
105%
(1y)
244%
(3mo)

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Colorwork

1,900 vol/mo
165%
(5y)
32%
(1y)
-38%
(3mo)

Colorwork refers to knitting or crochet techniques that use multiple colors to create patterns or images, such as stranded/colorwork knit...

Hair Mist

5,400 vol/mo
164%
(5y)
158%
(1y)
262%
(3mo)

Hair mist is a growing category within hair care focusing on lightweight formulas that provide moisture, fragrance, and sometimes protect...

Milk Essence

320 vol/mo
164%
(5y)
178%
(1y)
259%
(3mo)

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

Hair Gloss

40,500 vol/mo
163%
(5y)
49%
(1y)
98%
(3mo)

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

Sleep Bonnet

5,400 vol/mo
163%
(5y)
28%
(1y)
37%
(3mo)

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

162%
(5y)
74%
(1y)
187%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

Korean Sunscreen

33,100 vol/mo
162%
(5y)
13%
(1y)
87%
(3mo)

Korean sunscreen refers to sun protection products developed in or popularized by Korean beauty brands, known for lightweight textures, h...

161%
(5y)
-18%
(1y)
0%
(3mo)

Silicone based primers are cosmetic products that use silicones (notably dimethicone) to create a smooth, blurring base, fill pores, cont...

Barrier Cream

12,100 vol/mo
160%
(5y)
138%
(1y)
144%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...

Gray Blending

6,600 vol/mo
160%
(5y)
98%
(1y)
32%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

Styling Oil

110 vol/mo
160%
(5y)
265%
(1y)
385%
(3mo)
159%
(5y)
335%
(1y)
928%
(3mo)

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...

159%
(5y)
49%
(1y)
149%
(3mo)

Electric callus removers are consumer foot care devices designed to remove dead skin from feet, typically using rotating rollers or abras...

Powder Blush

12,100 vol/mo
159%
(5y)
121%
(1y)
233%
(3mo)

Powder blush is a long standing cosmetic product that has regained prominence as part of a broader revival of classic makeup techniques a...

Ceramide

22,200 vol/mo
157%
(5y)
206%
(1y)
190%
(3mo)

Silk Sleep Mask

18,100 vol/mo
157%
(5y)
164%
(1y)
165%
(3mo)

Silk Sleep Mask is a consumer product category centered on premium eye masks made from silk fabric, marketed for comfort, skin benefits, ...

Purito

8,100 vol/mo
156%
(5y)
109%
(1y)
84%
(3mo)

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

Signature Scent

1,300 vol/mo
155%
(5y)
175%
(1y)
253%
(3mo)

Signature Scent refers to the rise of personalization and customization in fragrances, where consumers seek or create a unique, personal ...

155%
(5y)
220%
(1y)
444%
(3mo)

Leave In Conditioner is a and established hair care category featuring products that moisturize, detangle, protect against heat and envir...

Jumiso

1,600 vol/mo
155%
(5y)
107%
(1y)
95%
(3mo)

Jumiso is a Korean skincare brand known for affordable, color coded serums and innovative formulations that gained traction in global bea...

Peptide Cream

2,400 vol/mo
155%
(5y)
175%
(1y)
171%
(3mo)

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

Pink Concealer

1,600 vol/mo
155%
(5y)
216%
(1y)
508%
(3mo)

Pink concealer is a color correcting makeup trend where pink tinted concealers are used to brighten and counteract dull or blue toned are...

Tanning Gel

4,400 vol/mo
155%
(5y)
14%
(1y)
687%
(3mo)

Tanning Gel is a sunless self tanning product category that uses a gel formulation to give a bronzed color without sun exposure, gaining ...

154%
(5y)
223%
(1y)
608%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Tower28

90,500 vol/mo
154%
(5y)
19%
(1y)
28%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

Powder Shampoo

720 vol/mo
154%
(5y)
205%
(1y)
630%
(3mo)

Perfume Dupe

2,900 vol/mo
154%
(5y)
56%
(1y)
40%
(3mo)

Perfume Dupe is the practice of creating and marketing affordable fragrance alternatives that mimic the scent profiles of high end or des...

Brown Mascara

12,100 vol/mo
153%
(5y)
90%
(1y)
265%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

Caffeine Serum

1,600 vol/mo
152%
(5y)
152%
(1y)
146%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

151%
(5y)
196%
(1y)
331%
(3mo)

Body hair trimmers are grooming devices designed to trim and manage body hair across the torso, legs, and other areas. The trend is drive...

Hair Glossing

40,500 vol/mo
151%
(5y)
46%
(1y)
59%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Base Butter

70 vol/mo
151%
(5y)
312%
(1y)
253%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Milk Mist

390 vol/mo
151%
(5y)
309%
(1y)
425%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

149%
(5y)
83%
(1y)
248%
(3mo)

Cushion foundation refers to compact liquid foundation dispensed via a sponge soaked cushion, popularized in K beauty and now mainstream ...

Skin Barrier

4,400 vol/mo
148%
(5y)
112%
(1y)
87%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

Dandruff Comb

8,100 vol/mo
148%
(5y)
-16%
(1y)
-7%
(3mo)

Dandruff Comb is a grooming tool targeted at reducing dandruff by physically removing flakes and massaging the scalp, often featuring fin...

147%
(5y)
136%
(1y)
234%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

Coconut Fragrance

9,900 vol/mo
146%
(5y)
212%
(1y)
295%
(3mo)

Glow Mist

320 vol/mo
145%
(5y)
175%
(1y)
401%
(3mo)

Bakuchiol Serum

12,100 vol/mo
145%
(5y)
33%
(1y)
160%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

Azelaic Acid

201,000 vol/mo
145%
(5y)
113%
(1y)
71%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

145%
(5y)
-18%
(1y)
0%
(3mo)

Sebaceous Filament is a dermatological term referring to tiny natural oil canal structures within pores, often discussed in skincare cont...

Butter Balm

590 vol/mo
143%
(5y)
73%
(1y)
100%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

Purifying Shampoo

1,600 vol/mo
143%
(5y)
219%
(1y)
328%
(3mo)

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Magnesium Lotion

18,100 vol/mo
143%
(5y)
48%
(1y)
75%
(3mo)

Magnesium lotion is a topical magnesium product used for relaxation, muscle comfort, and skincare, which has gained traction in wellness ...