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109%
(5y)
137%
(1y)
184%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Pico Laser

18,100 vol/mo
109%
(5y)
69%
(1y)
37%
(3mo)

Pico Laser refers to picosecond laser devices used in dermatology and aesthetic medicine for tattoo and pigmented lesion removal, as well...

Drmtlgy

110,000 vol/mo
109%
(5y)
16%
(1y)
52%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Glow Balm

720 vol/mo
109%
(5y)
64%
(1y)
183%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Neck Cream

6,600 vol/mo
109%
(5y)
91%
(1y)
233%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Hydrating Serum

14,800 vol/mo
109%
(5y)
178%
(1y)
308%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

Kerastase

201,000 vol/mo
108%
(5y)
49%
(1y)
37%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

108%
(5y)
-14%
(1y)
18%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

107%
(5y)
-33%
(1y)
9999%+
(3mo)

Skincare Ingredient Checker is a trend where consumers use online tools and apps to analyze cosmetic ingredient lists for safety, irritan...

107%
(5y)
89%
(1y)
236%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

107%
(5y)
14%
(1y)
174%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Dark Spot Serum

6,600 vol/mo
105%
(5y)
94%
(1y)
199%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

105%
(5y)
18%
(1y)
231%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

Tinted Brow Gel

6,600 vol/mo
105%
(5y)
127%
(1y)
257%
(3mo)

K18 Hair

12,100 vol/mo
104%
(5y)
56%
(1y)
75%
(3mo)

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

Gloss Genius

27,100 vol/mo
103%
(5y)
37%
(1y)
15%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Satin Bonnet

9,900 vol/mo
103%
(5y)
51%
(1y)
113%
(3mo)

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

Nicotinamide

33,100 vol/mo
103%
(5y)
49%
(1y)
61%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

103%
(5y)
73%
(1y)
48%
(3mo)

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

Water Cream

1,300 vol/mo
103%
(5y)
151%
(1y)
223%
(3mo)

Cherry Perfume

5,400 vol/mo
102%
(5y)
27%
(1y)
12%
(3mo)

Cherry Perfume refers to a rising interest in fragrances featuring cherry notes or cherry inspired composition, spanning high end niche h...

MZ SKIN

1,000 vol/mo
102%
(5y)
11%
(1y)
50%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Uriage

2,900 vol/mo
102%
(5y)
55%
(1y)
28%
(3mo)

Uriage is a French skincare brand renowned for its mineral rich Eau Thermale d'Uriage products, focusing on dermo cosmetic solutions for ...

Retinol Body Lotion

12,100 vol/mo
102%
(5y)
201%
(1y)
266%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Iunik

2,900 vol/mo
101%
(5y)
156%
(1y)
117%
(3mo)

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

101%
(5y)
62%
(1y)
130%
(3mo)

Hair styling powder is a texturizing, lightweight powder product used to add volume, grip, and a matte finish to hair. It enables quick, ...

Conditioner Bar

1,600 vol/mo
101%
(5y)
223%
(1y)
431%
(3mo)

Conditioner Bar is a solid, portable hair conditioner formed into a bar that eliminates liquid packaging and simplifies travel and sustai...

Color Wow

49,500 vol/mo
100%
(5y)
37%
(1y)
77%
(3mo)

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...

Toner Serum

170 vol/mo
100%
(5y)
56%
(1y)
64%
(3mo)

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Scalp Scrubber

9,900 vol/mo
100%
(5y)
21%
(1y)
15%
(3mo)

Curl Cream

40,500 vol/mo
99%
(5y)
55%
(1y)
88%
(3mo)

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Odele

8,100 vol/mo
99%
(5y)
59%
(1y)
126%
(3mo)

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Honey Serum

260 vol/mo
99%
(5y)
258%
(1y)
482%
(3mo)

Honey Serum is a skincare trend centered on serums formulated with honey or honey derived actives (such as Manuka honey) to deliver moist...

Coconut Deodorant

1,900 vol/mo
98%
(5y)
82%
(1y)
317%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Hydrogel

18,100 vol/mo
98%
(5y)
171%
(1y)
91%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

Mineral Sunscreen

90,500 vol/mo
98%
(5y)
124%
(1y)
476%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Westman Atelier

40,500 vol/mo
98%
(5y)
53%
(1y)
164%
(3mo)

Westman Atelier is a prestige clean makeup brand founded by Gucci Westman in 2014, known for luxury, multi use products and a philosophy ...

Be Curly Aveda

3,600 vol/mo
98%
(5y)
-5%
(1y)
109%
(3mo)

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Firming Serum

880 vol/mo
97%
(5y)
95%
(1y)
252%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Body Oil

49,500 vol/mo
97%
(5y)
82%
(1y)
137%
(3mo)
97%
(5y)
105%
(1y)
283%
(3mo)

Antiperspirant for men is a consumer category focusing on deodorant and antiperspirant products tailored to male grooming needs, preferen...

Floral Perfume

49,500 vol/mo
96%
(5y)
82%
(1y)
101%
(3mo)

Floral perfume is a long standing fragrance category that remains popular, with ongoing innovation in notes, sustainability, and customiz...

L'Occitane

201,000 vol/mo
95%
(5y)
16%
(1y)
-35%
(3mo)

L'Occitane is a well established French cosmetics brand known for natural based skincare and sustainable practices; the topic highlights ...

Celluma

9,900 vol/mo
95%
(5y)
47%
(1y)
22%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Essence Toner

480 vol/mo
94%
(5y)
54%
(1y)
95%
(3mo)

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Body Oil Wash

3,600 vol/mo
94%
(5y)
98%
(1y)
192%
(3mo)

Biotin Spray

590 vol/mo
94%
(5y)
185%
(1y)
447%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

CO2 Laser

49,500 vol/mo
93%
(5y)
57%
(1y)
35%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

Glow Blush

390 vol/mo
93%
(5y)
67%
(1y)
248%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

Laneige

165,000 vol/mo
93%
(5y)
0%
(1y)
21%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Liquid Blush

18,100 vol/mo
93%
(5y)
87%
(1y)
253%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

93%
(5y)
30%
(1y)
458%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Glueless Wig

40,500 vol/mo
92%
(5y)
45%
(1y)
196%
(3mo)

Glueless wigs are a widely adopted category of wigs that use alternative attachment methods (clips, combs, elastic bands, and adhesive fr...

Glow Serum

2,900 vol/mo
91%
(5y)
111%
(1y)
221%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

RF Microneedling

22,200 vol/mo
91%
(5y)
78%
(1y)
41%
(3mo)

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

Air Dry Hair

1,900 vol/mo
91%
(5y)
117%
(1y)
191%
(3mo)

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...

Double Cleanse

5,400 vol/mo
91%
(5y)
30%
(1y)
80%
(3mo)

Pimple Patches

165,000 vol/mo
91%
(5y)
7%
(1y)
4%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

90%
(5y)
146%
(1y)
419%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

MDacne

8,100 vol/mo
90%
(5y)
137%
(1y)
30%
(3mo)

Fragrantica

450,000 vol/mo
90%
(5y)
11%
(1y)
0%
(3mo)

Fragrantica is a online fragrance encyclopedia and community platform that catalogs perfumes, notes, brands, and user reviews, widely use...

90%
(5y)
309%
(1y)
705%
(3mo)

Night Serum

1,300 vol/mo
90%
(5y)
123%
(1y)
98%
(3mo)

Byredo

74,000 vol/mo
89%
(5y)
40%
(1y)
27%
(3mo)

Byredo is a renowned niche fragrance brand known for its minimalist packaging and atelier inspired scents, reflecting a broader resurgenc...

Lip Liner

49,500 vol/mo
88%
(5y)
43%
(1y)
39%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...

87%
(5y)
32%
(1y)
-3%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

87%
(5y)
82%
(1y)
322%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Peach Slices

14,800 vol/mo
87%
(5y)
92%
(1y)
132%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

Brightening Serum

8,100 vol/mo
87%
(5y)
142%
(1y)
278%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Nail Charms

12,100 vol/mo
87%
(5y)
3%
(1y)
31%
(3mo)

Nail charms are decorative accessories applied to nails, featuring small charms, beads, decals, and pendants. They are popular in nail ar...

87%
(5y)
-15%
(1y)
29%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Lip Sunscreen

2,400 vol/mo
87%
(5y)
95%
(1y)
375%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Lyma Laser

8,100 vol/mo
86%
(5y)
33%
(1y)
33%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Coffee Soap

880 vol/mo
86%
(5y)
152%
(1y)
201%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Tinted Serum

2,900 vol/mo
86%
(5y)
93%
(1y)
268%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Douxds

1,900 vol/mo
86%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

86%
(5y)
125%
(1y)
331%
(3mo)

Kojic Soap

2,900 vol/mo
86%
(5y)
2%
(1y)
81%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

Kojic Acid Soap

22,200 vol/mo
85%
(5y)
3%
(1y)
90%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

Fragrance

110,000 vol/mo
85%
(5y)
71%
(1y)
57%
(3mo)

Lip Balm

60,500 vol/mo
85%
(5y)
21%
(1y)
21%
(3mo)
85%
(5y)
114%
(1y)
378%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Sea Salt Spray

60,500 vol/mo
85%
(5y)
32%
(1y)
106%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

85%
(5y)
124%
(1y)
167%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

84%
(5y)
153%
(1y)
206%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Hair Oiling

60,500 vol/mo
84%
(5y)
-12%
(1y)
-2%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

Tremella Mushroom

4,400 vol/mo
84%
(5y)
88%
(1y)
25%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Manga Lashes

12,100 vol/mo
83%
(5y)
57%
(1y)
74%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

Setting Spray

40,500 vol/mo
83%
(5y)
28%
(1y)
60%
(3mo)

Setting spray is a well established beauty product category used to lock in makeup, reduce fading, and control shine. The trend has evolv...

82%
(5y)
9%
(1y)
40%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...