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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

391%
(5y)
81%
(1y)
21%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

381%
(5y)
39%
(1y)
21%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

313%
(5y)
13%
(1y)
-5%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

Gopure

22,200 vol/mo
291%
(5y)
54%
(1y)
33%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

Sol De Janeiro

673,000 vol/mo
285%
(5y)
-23%
(1y)
-46%
(3mo)

Sol de Janeiro is a Brazilian inspired beauty brand best known for its body care products, particularly butters and scented creams that e...

Bronzing Stick

1,300 vol/mo
284%
(5y)
25%
(1y)
-7%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Cluster Lashes

110,000 vol/mo
275%
(5y)
26%
(1y)
17%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

Tubing Mascara

60,500 vol/mo
255%
(5y)
20%
(1y)
11%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

Mooncat

60,500 vol/mo
239%
(5y)
2%
(1y)
-27%
(3mo)

MoonCat refers to a historic Ethereum based NFT project called MoonCatRescue, originally minted in 2017, which has seen renewed interest ...

Ulike

18,100 vol/mo
235%
(5y)
-19%
(1y)
5%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Nano Brows

27,100 vol/mo
230%
(5y)
53%
(1y)
39%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

Purplle

1,600 vol/mo
218%
(5y)
85%
(1y)
11%
(3mo)

Purplle is an established Indian online beauty retailer and marketplace focusing on cosmetics, skincare, haircare, and wellness products,...

Haus Labs

60,500 vol/mo
213%
(5y)
25%
(1y)
-5%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

210%
(5y)
-26%
(1y)
7%
(3mo)

Silicone based primers are cosmetic products that use silicones (notably dimethicone) to create a smooth, blurring base, fill pores, cont...

Saie

60,500 vol/mo
209%
(5y)
8%
(1y)
-15%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

ILIA

60,500 vol/mo
191%
(5y)
171%
(1y)
295%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Colorwork

1,900 vol/mo
185%
(5y)
37%
(1y)
3%
(3mo)

Colorwork refers to knitting or crochet techniques that use multiple colors to create patterns or images, such as stranded/colorwork knit...

Blush Tape

90 vol/mo
176%
(5y)
15%
(1y)
67%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

Lip Stain

60,500 vol/mo
175%
(5y)
49%
(1y)
-5%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

Skin Tint

27,100 vol/mo
171%
(5y)
59%
(1y)
38%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

170%
(5y)
9%
(1y)
31%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...