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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Lip Stain

60,500 vol/mo
175%
(5y)
49%
(1y)
-5%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

Skin Tint

27,100 vol/mo
171%
(5y)
59%
(1y)
38%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

166%
(5y)
76%
(1y)
78%
(3mo)

Blurring foundation is a recognized beauty trend focusing on foundations and base products designed to minimize the appearance of pores, ...

Tower28

90,500 vol/mo
163%
(5y)
2%
(1y)
1%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

160%
(5y)
159%
(1y)
44%
(3mo)

Blurring Skin Tint is a beauty trend centered on lightweight complexion products designed to soften skin texture, reduce the appearance o...

156%
(5y)
158%
(1y)
71%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Dusting Powder

18,100 vol/mo
154%
(5y)
159%
(1y)
-8%
(3mo)

Dusting powder is a longstanding consumer care product used to absorb moisture and reduce friction, with renewed attention on talc free a...

Danessa Myricks

74,000 vol/mo
149%
(5y)
63%
(1y)
-9%
(3mo)

Danessa Myricks is a renowned makeup artist and founder of Danessa Myricks Beauty, celebrated for innovative, high pigment, versatile col...

Douxds

2,400 vol/mo
137%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

133%
(5y)
44%
(1y)
22%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

132%
(5y)
-26%
(1y)
5%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

Blush Balm

880 vol/mo
130%
(5y)
17%
(1y)
12%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Tower 28 Beauty

1,900 vol/mo
129%
(5y)
21%
(1y)
42%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Freckle Pen

18,100 vol/mo
123%
(5y)
74%
(1y)
6%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Lip Glaze

880 vol/mo
122%
(5y)
82%
(1y)
11%
(3mo)

Lip Tint Gloss

2,400 vol/mo
120%
(5y)
24%
(1y)
6%
(3mo)

Lip Tint Gloss is a beauty trend combining long lasting lip tint performance with the shine and moisture of gloss, leading to hybrid prod...

Cliganic

3,600 vol/mo
120%
(5y)
37%
(1y)
28%
(3mo)

Cliganic is a brand known for essential oils and aromatherapy products, widely sold online (notably on Amazon) and via its own website, r...

Jones Road Beauty

135,000 vol/mo
114%
(5y)
2%
(1y)
-15%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

108%
(5y)
57%
(1y)
48%
(3mo)

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

Gloss Genius

27,100 vol/mo
104%
(5y)
39%
(1y)
21%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Brown Mascara

12,100 vol/mo
104%
(5y)
9%
(1y)
17%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

Powder Blush

12,100 vol/mo
99%
(5y)
29%
(1y)
10%
(3mo)

Powder blush is a long standing cosmetic product that has regained prominence as part of a broader revival of classic makeup techniques a...

Blurring Primer

3,600 vol/mo
94%
(5y)
17%
(1y)
12%
(3mo)

Blurring Primer refers to cosmetic primers designed to visually smooth skin texture and reduce the appearance of pores and fine lines, cr...

Douyin Makeup

27,100 vol/mo
91%
(5y)
10%
(1y)
-32%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

Rael Beauty

1,900 vol/mo
88%
(5y)
25%
(1y)
-4%
(3mo)

Rael Beauty is a feminine care and clean beauty brand integrating cycle care, skincare, and wellness products with a Korean inspired appr...

DIY Lashes

1,900 vol/mo
87%
(5y)
12%
(1y)
100%
(3mo)

DIY Lashes refers to consumer driven at home solutions for eyelash enhancement, including DIY lash extensions, lifts, magnets, and faux l...

86%
(5y)
-5%
(1y)
26%
(3mo)

Cushion foundation refers to compact liquid foundation dispensed via a sponge soaked cushion, popularized in K beauty and now mainstream ...

Tinted Lip Gloss

2,400 vol/mo
85%
(5y)
44%
(1y)
1%
(3mo)

Tinted lip gloss is a recurring beauty trend where lightweight, sheer to buildable color is paired with high shine finishes, appealing to...

Glow Balm

590 vol/mo
78%
(5y)
30%
(1y)
4%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Lip Liner

49,500 vol/mo
77%
(5y)
24%
(1y)
-7%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...