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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Cherry Makeup

390 vol/mo
57%
(5y)
37%
(1y)
4%
(3mo)

Cherry makeup is a beauty trend centered on cherry inspired colors and motifs, emphasizing vivid cherry red lips, glossy finishes, and pl...

Glow Blush

390 vol/mo
57%
(5y)
0%
(1y)
11%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

55%
(5y)
46%
(1y)
94%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

55%
(5y)
150%
(1y)
380%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

Lip Oil

27,100 vol/mo
54%
(5y)
-17%
(1y)
-8%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Liquid Blush

18,100 vol/mo
53%
(5y)
9%
(1y)
7%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

Cat Eye Lashes

18,100 vol/mo
53%
(5y)
7%
(1y)
6%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Eye Tint

480 vol/mo
51%
(5y)
15%
(1y)
21%
(3mo)

Eye Tint is a, ongoing cosmetics trend centered on tinted eye products (tinted eye shadows and under eye tints) that function as color co...

Four Reasons

480 vol/mo
51%
(5y)
7%
(1y)
8%
(3mo)

Waterproof Mascara

27,100 vol/mo
50%
(5y)
126%
(1y)
459%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

Base Butter

70 vol/mo
49%
(5y)
91%
(1y)
36%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Pressed Powder

9,900 vol/mo
48%
(5y)
17%
(1y)
20%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Milk Mist

390 vol/mo
45%
(5y)
71%
(1y)
18%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

Tinted Serum

2,900 vol/mo
45%
(5y)
28%
(1y)
30%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

42%
(5y)
24%
(1y)
61%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Lip Glow Oil

1,600 vol/mo
40%
(5y)
0%
(1y)
0%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

Lash Curler

5,400 vol/mo
39%
(5y)
-3%
(1y)
2%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Vinyl Lipstick

480 vol/mo
39%
(5y)
40%
(1y)
36%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Kosas

40,500 vol/mo
39%
(5y)
-7%
(1y)
-3%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Argireline

12,100 vol/mo
39%
(5y)
24%
(1y)
124%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

Coffee Soap

880 vol/mo
38%
(5y)
48%
(1y)
32%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Clean Beauty

2,900 vol/mo
36%
(5y)
98%
(1y)
111%
(3mo)

Clean Beauty is a movement focusing on cosmetics and personal care products formulated with safe, non toxic ingredients, transparent labe...

Setting Powder

27,100 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Lip Blush

27,100 vol/mo
33%
(5y)
14%
(1y)
-4%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Lash Lift Kit

12,100 vol/mo
33%
(5y)
-2%
(1y)
49%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Cream Bronzer

8,100 vol/mo
33%
(5y)
21%
(1y)
11%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

31%
(5y)
73%
(1y)
0%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

Crunchi

9,900 vol/mo
29%
(5y)
-19%
(1y)
-13%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Grip Primer

2,900 vol/mo
29%
(5y)
11%
(1y)
-5%
(3mo)

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Glow Primer

720 vol/mo
28%
(5y)
0%
(1y)
8%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

Brow Glue

1,600 vol/mo
27%
(5y)
76%
(1y)
9%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Blush Stick

6,600 vol/mo
26%
(5y)
14%
(1y)
6%
(3mo)

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

Wyld

14,800 vol/mo
26%
(5y)
11%
(1y)
2%
(3mo)

Wyld is a cannabis edibles brand originating in Oregon (founded 2015) known for real fruit infused gummies and a national US footprint; i...

23%
(5y)
27%
(1y)
60%
(3mo)

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...

22%
(5y)
4%
(1y)
14%
(3mo)

Highlighter powder is a, established makeup product category used to add glow and luminosity to the face, with ongoing popularity boosted...

Wispy Lashes

18,100 vol/mo
21%
(5y)
11%
(1y)
31%
(3mo)

Wispy Lashes refer to a popular eyelash style characterized by uneven lengths with feathered, crisscrossed strands that create a natural ...

TruSkin

2,900 vol/mo
21%
(5y)
-10%
(1y)
33%
(3mo)

TruSkin refers to a skincare brand known for its Vitamin C serums and other topical products. The brand is commonly discussed in online b...

Tinted Lip Balm

14,800 vol/mo
21%
(5y)
12%
(1y)
0%
(3mo)

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

Bronzing Drops

9,900 vol/mo
20%
(5y)
-43%
(1y)
0%
(3mo)

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

Brow Serum

9,900 vol/mo
19%
(5y)
16%
(1y)
16%
(3mo)

Brow Serum is a cosmetic category focused on products designed to promote eyebrow growth and fullness, driven by influencer culture, beau...

Good Dye Young

27,100 vol/mo
19%
(5y)
81%
(1y)
4%
(3mo)

Good Dye Young is a hair color brand co founded by Kat Von D that focuses on vegan, semi permanent hair dyes and bold, fashion forward co...

Rare Beauty

201,000 vol/mo
16%
(5y)
-1%
(1y)
-13%
(3mo)

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

16%
(5y)
4%
(1y)
16%
(3mo)

Makeup cleansing balm is a skincare product trend where solid oil based balms melt on contact with skin to effectively dissolve makeup, d...

Maybelline

110,000 vol/mo
13%
(5y)
18%
(1y)
19%
(3mo)

Maybelline is a globally recognized mass market cosmetics brand owned by L'Oréal, known for its accessible makeup products and frequent ...

Blush

135,000 vol/mo
12%
(5y)
9%
(1y)
8%
(3mo)

Blush is a, ongoing trend in cosmetics focusing on rosy cheek products and makeup techniques that emphasize a healthy, flushed complexion...

Athena Club

12,100 vol/mo
12%
(5y)
39%
(1y)
111%
(3mo)

Athena Club is a consumer brand known for its personal care products, notably its female focused razors and subscription model, positioni...

11%
(5y)
32%
(1y)
57%
(3mo)

Lengthening mascara is a cosmetic trend focusing on mascaras formulated to visibly extend and lift lashes, creating a dramatic, elongated...

Tooth Gem

60,500 vol/mo
10%
(5y)
3%
(1y)
9%
(3mo)

Tooth Gem is a cosmetic trend where decorative gems or crystals are affixed to teeth for ornamental purposes. It gained visibility on soc...

8%
(5y)
46%
(1y)
64%
(3mo)

Brightening Concealer is a cosmetic category focused on concealers formulated to brighten under eye areas and skin tones, often containin...

Eyebrow Pencil

6,600 vol/mo
8%
(5y)
16%
(1y)
63%
(3mo)

Eyebrow Pencil is a well established beauty product category used to shape, define, and fill in eyebrows. It remains a staple in makeup r...

Mascara

110,000 vol/mo
8%
(5y)
5%
(1y)
-1%
(3mo)

Mascara is experiencing a renewed focus in the beauty industry with new formulas delivering length, volume, and lift, including tubing an...

Eyelash Serum

18,100 vol/mo
7%
(5y)
11%
(1y)
9%
(3mo)

Eyelash serum is a beauty product category featuring topical serums marketed to lengthen, strengthen, and volumize lashes. The topic rose...

Eye Brightener

2,400 vol/mo
7%
(5y)
19%
(1y)
15%
(3mo)

Eye Brightener is a cosmetic product category focused on illuminating and lightening the under eye area to reduce the appearance of dark ...

Eyeshadow Stick

9,900 vol/mo
7%
(5y)
31%
(1y)
-6%
(3mo)

Eyeshadow Stick is a, established cosmetic product category featuring cream based or powder in stick formats designed for easy, precise a...

Slick Gorilla

2,900 vol/mo
-7%
(5y)
5%
(1y)
22%
(3mo)

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Covergirl Mascara

8,100 vol/mo
-7%
(5y)
1%
(1y)
27%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

-14%
(5y)
29%
(1y)
28%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Ecotools

2,400 vol/mo
-15%
(5y)
9%
(1y)
7%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Almay

4,400 vol/mo
-16%
(5y)
-3%
(1y)
15%
(3mo)

Almay is a long standing cosmetics brand known for hypoallergenic makeup products. In contemporary discourse, the topic surfaces around a...

Supergoop

74,000 vol/mo
-19%
(5y)
-10%
(1y)
51%
(3mo)

Supergoop is a well known sunscreen brand gaining attention in skincare discussions, particularly around SPF innovations, clean formulati...

Hero Cosmetics

8,100 vol/mo
-23%
(5y)
-2%
(1y)
26%
(3mo)

Hero Cosmetics is a skincare brand known for its targeted acne and skincare solutions, including the Mighty Patch line and other treatmen...

Flower Beauty

3,600 vol/mo
-26%
(5y)
8%
(1y)
51%
(3mo)

Flower Beauty is a cosmetics brand established by Drew Barrymore that emphasizes accessible, nature inspired makeup and skincare products...

Ilia Beauty

27,100 vol/mo
-27%
(5y)
0%
(1y)
0%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Wet N Wild

74,000 vol/mo
-28%
(5y)
0%
(1y)
2%
(3mo)

Wet N Wild is a long standing affordable cosmetics brand known for vegan and cruelty free messaging, budget friendly makeup, and strong ...

-32%
(5y)
9%
(1y)
-12%
(3mo)

Anastasia Brow Wiz is a fine point eyebrow pencil from Anastasia Beverly Hills used for precise, natural looking eyebrow definition and s...

Lash Extensions

90,500 vol/mo
-35%
(5y)
-5%
(1y)
18%
(3mo)

Lash extensions are a beauty service that attaches synthetic or natural fibers to individual lashes to enhance length and fullness. The t...

Airspun Powder

4,400 vol/mo
-37%
(5y)
-23%
(1y)
7%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

Wishtrend

1,600 vol/mo
-38%
(5y)
24%
(1y)
-4%
(3mo)

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

Airbrush Legs

720 vol/mo
-41%
(5y)
7%
(1y)
123%
(3mo)

Airbrush legs is a cosmetic technique/product category that uses spray on or brush applied leg makeup to even skin tone, conceal imperfec...

Estee Lauder

246,000 vol/mo
-73%
(5y)
3%
(1y)
-5%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

Air Cotton

20 vol/mo
9999%+
(5y)
2800%
(1y)
120%
(3mo)
9999%+
(5y)
2555%
(1y)
85%
(3mo)

Peptide Foundation refers to cosmetic foundations and skin products formulated with peptides to support skin structure, elasticity, and h...

City Bronzer

390 vol/mo
9999%+
(5y)
732%
(1y)
66%
(3mo)

Blur Concealer

260 vol/mo
9999%+
(5y)
628%
(1y)
155%
(3mo)

Blur Concealer is a cosmetics trend centered on lightweight, skin like concealers that blur imperfections, deliver natural coverage, and ...

Minimalist Makeup

6,600 vol/mo
9999%+
(5y)
326%
(1y)
99%
(3mo)

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...

9999%+
(5y)
274%
(1y)
36%
(3mo)

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...

9999%+
(5y)
123%
(1y)
80%
(3mo)

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

Llama Naturals

2,400 vol/mo
9999%+
(5y)
74%
(1y)
116%
(3mo)

Llama Naturals is a plant based vitamin gummy brand focused on real fruit ingredients, organic sourcing, allergen free formulations, and ...

Angel Lashes

1,600 vol/mo
9999%+
(5y)
19%
(1y)
59%
(3mo)

Angel Lashes is a popular eyelash styling trend characterized by fluttery, uplifted, and wispy lash looks designed to create a bright, aw...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ardell Eyelashes is a, established brand of false eyelashes and related eye makeup products, widely recognized in the beauty industry and...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airbrush makeup kit is a, established category comprising devices and pigments for spray on cosmetics used by professionals and enthusias...

Melixir

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Melixir is a vegan, microbiome friendly skincare brand founded in 2018, headquartered in San Francisco, known for plant based formulation...

Ipettie

210 vol/mo
9999%+
(5y)
9999%+
(1y)
536%
(3mo)

Ipettie is a pet care brand specializing in water fountains, feeders, grooming and related accessories, with an emphasis on convenient, u...

LED Lashes

880 vol/mo
9999%+
(5y)
9999%+
(1y)
358%
(3mo)

LED Lashes are a cosmetic tech trend centering on eyelash extensions or wearable devices that incorporate light emitting diodes to enhanc...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airspun Loose Face Powder is a long standing cosmetic product known for its finely milled formula and translucent finish, experiencing re...

Cheekyglo

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Blur tinted moisturizer is a cosmetic product category combining light coverage with skin blurring, dewy or satin finish and skincare lik...

9999%+
(5y)
9999%+
(1y)
366%
(3mo)

Billion Dollar Beauty is a consumer beauty brand known for its customizable makeup solutions, notably the Billion Dollar Box palette sold...