Discover Trends in Cosmetics

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

Wyld is a cannabis edibles brand originating in Oregon (founded 2015) known for real fruit infused gummies and a national US footprint; i...

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...

Highlighter powder is a, established makeup product category used to add glow and luminosity to the face, with ongoing popularity boosted...

Wispy Lashes refer to a popular eyelash style characterized by uneven lengths with feathered, crisscrossed strands that create a natural ...

TruSkin refers to a skincare brand known for its Vitamin C serums and other topical products. The brand is commonly discussed in online b...

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

Brow Serum is a cosmetic category focused on products designed to promote eyebrow growth and fullness, driven by influencer culture, beau...

Good Dye Young is a hair color brand co founded by Kat Von D that focuses on vegan, semi permanent hair dyes and bold, fashion forward co...

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

Makeup cleansing balm is a skincare product trend where solid oil based balms melt on contact with skin to effectively dissolve makeup, d...

Maybelline is a globally recognized mass market cosmetics brand owned by L'Oréal, known for its accessible makeup products and frequent ...

Blush is a, ongoing trend in cosmetics focusing on rosy cheek products and makeup techniques that emphasize a healthy, flushed complexion...

Athena Club is a consumer brand known for its personal care products, notably its female focused razors and subscription model, positioni...

Lengthening mascara is a cosmetic trend focusing on mascaras formulated to visibly extend and lift lashes, creating a dramatic, elongated...

Tooth Gem is a cosmetic trend where decorative gems or crystals are affixed to teeth for ornamental purposes. It gained visibility on soc...

Brightening Concealer is a cosmetic category focused on concealers formulated to brighten under eye areas and skin tones, often containin...

Eyebrow Pencil is a well established beauty product category used to shape, define, and fill in eyebrows. It remains a staple in makeup r...

Mascara is experiencing a renewed focus in the beauty industry with new formulas delivering length, volume, and lift, including tubing an...

Eyelash serum is a beauty product category featuring topical serums marketed to lengthen, strengthen, and volumize lashes. The topic rose...

Eye Brightener is a cosmetic product category focused on illuminating and lightening the under eye area to reduce the appearance of dark ...

Eyeshadow Stick is a, established cosmetic product category featuring cream based or powder in stick formats designed for easy, precise a...

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Almay is a long standing cosmetics brand known for hypoallergenic makeup products. In contemporary discourse, the topic surfaces around a...

Supergoop is a well known sunscreen brand gaining attention in skincare discussions, particularly around SPF innovations, clean formulati...

Hero Cosmetics is a skincare brand known for its targeted acne and skincare solutions, including the Mighty Patch line and other treatmen...

Flower Beauty is a cosmetics brand established by Drew Barrymore that emphasizes accessible, nature inspired makeup and skincare products...

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Wet N Wild is a long standing affordable cosmetics brand known for vegan and cruelty free messaging, budget friendly makeup, and strong ...

Anastasia Brow Wiz is a fine point eyebrow pencil from Anastasia Beverly Hills used for precise, natural looking eyebrow definition and s...

Lash extensions are a beauty service that attaches synthetic or natural fibers to individual lashes to enhance length and fullness. The t...

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

Airbrush legs is a cosmetic technique/product category that uses spray on or brush applied leg makeup to even skin tone, conceal imperfec...

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

Peptide Foundation refers to cosmetic foundations and skin products formulated with peptides to support skin structure, elasticity, and h...

Blur Concealer is a cosmetics trend centered on lightweight, skin like concealers that blur imperfections, deliver natural coverage, and ...

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

Llama Naturals is a plant based vitamin gummy brand focused on real fruit ingredients, organic sourcing, allergen free formulations, and ...

Angel Lashes is a popular eyelash styling trend characterized by fluttery, uplifted, and wispy lash looks designed to create a bright, aw...

Agora Beauty refers to several real skincare and cosmetics entities branded with Agora, including Agora Cosmetics (agora.care) and relate...

Japanese Face Tape refers to adhesive facial tapes used to create a perceived lifted or slimmer face contour by temporarily pulling skin ...

Wet Look Lashes describe cosmetic lashes designed to appear glossy and shiny, often achieved with special mascara formulas, toppers, or l...

Waterproof makeup bags are durable storage pouches designed to protect cosmetics from moisture, spills, and humidity, appealing to travel...

Triangle Powder Puff refers to a triangularly shaped makeup powder applicator used for precision setting of powders and contouring, with ...

Brother Cosmetics is a cosmetics brand focused on nail care and related products, including gel polishes and manicure supplies, with a pr...

Cosmetic Accessories refers to tools and add ons used in beauty routines, including makeup brushes, applicators, organizers, storage, and...

Conscious Beauty is a, established trend in the cosmetics and personal care industry focused on ethical sourcing, sustainability, clean o...

Face Lifting Tape is a cosmetic accessory used to temporarily lift and tighten facial features by placing adhesive strips along the jawli...

Enamel Safe Whitening Strips are a well established consumer product category in oral care, designed to whiten teeth while preserving ena...

Billion Dollar Beauty is a consumer beauty brand known for its customizable makeup solutions, notably the Billion Dollar Box palette sold...

Ipettie is a pet care brand specializing in water fountains, feeders, grooming and related accessories, with an emphasis on convenient, u...

LED Lashes are a cosmetic tech trend centering on eyelash extensions or wearable devices that incorporate light emitting diodes to enhanc...

Blur tinted moisturizer is a cosmetic product category combining light coverage with skin blurring, dewy or satin finish and skincare lik...

Melixir is a vegan, microbiome friendly skincare brand founded in 2018, headquartered in San Francisco, known for plant based formulation...

Mad Lilly is a niche cannabis brand known for launching cannabis infused tonics, notably a Lemon Dream Tonic, in the late 2010s. The topi...

Lip Gloss Charm is a cosmetic trend where lip gloss products incorporate decorative charms or packaging accents that function as collecti...

Refillable lipstick is a cosmetics packaging trend where lipstick cores are sold separately to fit into reusable or magnetic cases, enabl...

Airspun Loose Face Powder is a long standing cosmetic product known for its finely milled formula and translucent finish, experiencing re...

Airbrush makeup kit is a, established category comprising devices and pigments for spray on cosmetics used by professionals and enthusias...

Ardell Eyelashes is a, established brand of false eyelashes and related eye makeup products, widely recognized in the beauty industry and...

BH Eyeshadow Palette is a recognized product category from BH Cosmetics, reflecting ongoing consumer demand for affordable, highly pigmen...