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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Nano Brows

27,100 vol/mo
227%
(5y)
56%
(1y)
31%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

Ulike

18,100 vol/mo
222%
(5y)
4%
(1y)
54%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Concealer Serum

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Serum Concealer

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

Saie

60,500 vol/mo
219%
(5y)
20%
(1y)
43%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

Serum Blush

170 vol/mo
216%
(5y)
207%
(1y)
509%
(3mo)

Serum blush is a lightweight, skin care infused blush category that blends hydration with color, offering a dewy, skin like finish and a ...

Haus Labs

60,500 vol/mo
211%
(5y)
55%
(1y)
80%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

ILIA

60,500 vol/mo
198%
(5y)
179%
(1y)
-20%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Blush Balm

880 vol/mo
195%
(5y)
115%
(1y)
270%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Dusting Powder

18,100 vol/mo
192%
(5y)
155%
(1y)
-5%
(3mo)

Dusting powder is a longstanding consumer care product used to absorb moisture and reduce friction, with renewed attention on talc free a...

Lip Stain

60,500 vol/mo
191%
(5y)
54%
(1y)
38%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

Cotton Puff

320 vol/mo
188%
(5y)
240%
(1y)
647%
(3mo)

Cotton Puff refers to the category of cosmetic cotton pads/puffs used in skincare for applying toners, lotions, and cleansers. The topic ...

Mooncat

60,500 vol/mo
188%
(5y)
-2%
(1y)
-10%
(3mo)

MoonCat refers to a historic Ethereum based NFT project called MoonCatRescue, originally minted in 2017, which has seen renewed interest ...

Lip Glaze

880 vol/mo
183%
(5y)
148%
(1y)
177%
(3mo)
181%
(5y)
438%
(1y)
476%
(3mo)

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

Danessa Myricks

74,000 vol/mo
168%
(5y)
98%
(1y)
57%
(3mo)

Danessa Myricks is a renowned makeup artist and founder of Danessa Myricks Beauty, celebrated for innovative, high pigment, versatile col...

Cliganic

3,600 vol/mo
167%
(5y)
133%
(1y)
255%
(3mo)

Cliganic is a brand known for essential oils and aromatherapy products, widely sold online (notably on Amazon) and via its own website, r...

Colorwork

1,900 vol/mo
165%
(5y)
32%
(1y)
-38%
(3mo)

Colorwork refers to knitting or crochet techniques that use multiple colors to create patterns or images, such as stranded/colorwork knit...

161%
(5y)
-18%
(1y)
0%
(3mo)

Silicone based primers are cosmetic products that use silicones (notably dimethicone) to create a smooth, blurring base, fill pores, cont...

Gray Blending

6,600 vol/mo
160%
(5y)
98%
(1y)
32%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

159%
(5y)
335%
(1y)
928%
(3mo)

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...