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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Power Grip Primer

4,400 vol/mo
60%
(5y)
27%
(1y)
113%
(3mo)

Power Grip Primer is a popular makeup product designed to create a tacky, long wearing base that helps foundation grip better and last lo...

Lip Glow Oil

1,600 vol/mo
55%
(5y)
61%
(1y)
188%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

Cheek Stain

590 vol/mo
55%
(5y)
111%
(1y)
275%
(3mo)

Dr Dennis Gross

27,100 vol/mo
55%
(5y)
12%
(1y)
16%
(3mo)
55%
(5y)
30%
(1y)
27%
(3mo)

Desodorante Hombre is a and established consumer product category focusing on aluminum based and aluminum free deodorants for men, encomp...

Lip Oil

27,100 vol/mo
54%
(5y)
12%
(1y)
97%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Cream Blush

14,800 vol/mo
52%
(5y)
124%
(1y)
270%
(3mo)
51%
(5y)
102%
(1y)
280%
(3mo)

Makeup cleansing balm is a skincare product trend where solid oil based balms melt on contact with skin to effectively dissolve makeup, d...

Glow Primer

720 vol/mo
50%
(5y)
67%
(1y)
224%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

50%
(5y)
208%
(1y)
681%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Lash Curler

5,400 vol/mo
50%
(5y)
20%
(1y)
69%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Blush Stick

6,600 vol/mo
49%
(5y)
77%
(1y)
178%
(3mo)

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

Setting Powder

27,100 vol/mo
49%
(5y)
44%
(1y)
117%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Lip Blush

27,100 vol/mo
49%
(5y)
45%
(1y)
82%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Kosas

40,500 vol/mo
48%
(5y)
12%
(1y)
89%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Brow Glue

1,600 vol/mo
46%
(5y)
113%
(1y)
80%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Hydrating Primer

6,600 vol/mo
45%
(5y)
142%
(1y)
320%
(3mo)

Four Reasons

480 vol/mo
43%
(5y)
12%
(1y)
11%
(3mo)

Argireline

12,100 vol/mo
42%
(5y)
33%
(1y)
141%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

Brow Serum

9,900 vol/mo
42%
(5y)
75%
(1y)
171%
(3mo)

Brow Serum is a cosmetic category focused on products designed to promote eyebrow growth and fullness, driven by influencer culture, beau...

Clean Beauty

2,900 vol/mo
41%
(5y)
111%
(1y)
111%
(3mo)

Clean Beauty is a movement focusing on cosmetics and personal care products formulated with safe, non toxic ingredients, transparent labe...

41%
(5y)
50%
(1y)
162%
(3mo)

Highlighter powder is a, established makeup product category used to add glow and luminosity to the face, with ongoing popularity boosted...

Tinted Lip Balm

14,800 vol/mo
40%
(5y)
57%
(1y)
129%
(3mo)

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

Grip Primer

2,900 vol/mo
38%
(5y)
57%
(1y)
133%
(3mo)

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Wispy Lashes

18,100 vol/mo
37%
(5y)
49%
(1y)
135%
(3mo)

Wispy Lashes refer to a popular eyelash style characterized by uneven lengths with feathered, crisscrossed strands that create a natural ...

Finishing Powder

2,900 vol/mo
35%
(5y)
81%
(1y)
273%
(3mo)

Grande Cosmetics

4,400 vol/mo
34%
(5y)
121%
(1y)
302%
(3mo)

Concealer

90,500 vol/mo
34%
(5y)
55%
(1y)
131%
(3mo)

TruSkin

2,900 vol/mo
33%
(5y)
34%
(1y)
185%
(3mo)

TruSkin refers to a skincare brand known for its Vitamin C serums and other topical products. The brand is commonly discussed in online b...

Athena Club

12,100 vol/mo
31%
(5y)
82%
(1y)
161%
(3mo)

Athena Club is a consumer brand known for its personal care products, notably its female focused razors and subscription model, positioni...

Good Dye Young

27,100 vol/mo
30%
(5y)
104%
(1y)
69%
(3mo)

Good Dye Young is a hair color brand co founded by Kat Von D that focuses on vegan, semi permanent hair dyes and bold, fashion forward co...

Lip Crayon

1,900 vol/mo
30%
(5y)
63%
(1y)
122%
(3mo)

Crunchi

9,900 vol/mo
30%
(5y)
-16%
(1y)
6%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Brow Gel

14,800 vol/mo
29%
(5y)
40%
(1y)
111%
(3mo)

Hourglass Cosmetics

12,100 vol/mo
28%
(5y)
13%
(1y)
41%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

Gel Eyeliner

6,600 vol/mo
28%
(5y)
59%
(1y)
212%
(3mo)

Lip Pencil

480 vol/mo
28%
(5y)
102%
(1y)
242%
(3mo)

Wyld

14,800 vol/mo
27%
(5y)
15%
(1y)
25%
(3mo)

Wyld is a cannabis edibles brand originating in Oregon (founded 2015) known for real fruit infused gummies and a national US footprint; i...

27%
(5y)
158%
(1y)
386%
(3mo)

Mascara

110,000 vol/mo
25%
(5y)
51%
(1y)
173%
(3mo)

Mascara is experiencing a renewed focus in the beauty industry with new formulas delivering length, volume, and lift, including tubing an...

Contour Stick

18,100 vol/mo
24%
(5y)
45%
(1y)
125%
(3mo)

Blush

135,000 vol/mo
23%
(5y)
31%
(1y)
67%
(3mo)

Blush is a, ongoing trend in cosmetics focusing on rosy cheek products and makeup techniques that emphasize a healthy, flushed complexion...

Siren Eyes

33,100 vol/mo
23%
(5y)
-4%
(1y)
0%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Covergirl Mascara

8,100 vol/mo
22%
(5y)
88%
(1y)
326%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

Eyebrow Pencils

6,600 vol/mo
22%
(5y)
27%
(1y)
14%
(3mo)

Eyeshadow Stick

9,900 vol/mo
20%
(5y)
66%
(1y)
90%
(3mo)

Eyeshadow Stick is a, established cosmetic product category featuring cream based or powder in stick formats designed for easy, precise a...

Eye Brightener

2,400 vol/mo
17%
(5y)
39%
(1y)
87%
(3mo)

Eye Brightener is a cosmetic product category focused on illuminating and lightening the under eye area to reduce the appearance of dark ...

Eyelash Serum

18,100 vol/mo
16%
(5y)
38%
(1y)
50%
(3mo)

Eyelash serum is a beauty product category featuring topical serums marketed to lengthen, strengthen, and volumize lashes. The topic rose...

Bronzing Drops

9,900 vol/mo
15%
(5y)
-19%
(1y)
94%
(3mo)

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

Concealer Palette

1,900 vol/mo
15%
(5y)
58%
(1y)
108%
(3mo)

Rare Beauty

201,000 vol/mo
15%
(5y)
30%
(1y)
66%
(3mo)

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

Tooth Gem

60,500 vol/mo
15%
(5y)
14%
(1y)
40%
(3mo)

Tooth Gem is a cosmetic trend where decorative gems or crystals are affixed to teeth for ornamental purposes. It gained visibility on soc...

Slick Gorilla

2,900 vol/mo
12%
(5y)
77%
(1y)
213%
(3mo)

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Eyebrow Pencil

6,600 vol/mo
11%
(5y)
21%
(1y)
73%
(3mo)

Eyebrow Pencil is a well established beauty product category used to shape, define, and fill in eyebrows. It remains a staple in makeup r...

Ecotools

2,400 vol/mo
10%
(5y)
94%
(1y)
296%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Maybell

1,900 vol/mo
7%
(5y)
31%
(1y)
55%
(3mo)

Ilia Beauty

27,100 vol/mo
-17%
(5y)
25%
(1y)
112%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Foundation

246,000 vol/mo
-19%
(5y)
37%
(1y)
62%
(3mo)

Wishtrend

1,600 vol/mo
-27%
(5y)
45%
(1y)
182%
(3mo)

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

Lash Extensions

90,500 vol/mo
-33%
(5y)
4%
(1y)
42%
(3mo)

Lash extensions are a beauty service that attaches synthetic or natural fibers to individual lashes to enhance length and fullness. The t...