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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Airspun Powder

4,400 vol/mo
-34%
(5y)
0%
(1y)
102%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

Estee Lauder

246,000 vol/mo
-65%
(5y)
82%
(1y)
263%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

9999%+
(5y)
1645%
(1y)
89%
(3mo)

Cosmetic Accessories refers to tools and add ons used in beauty routines, including makeup brushes, applicators, organizers, storage, and...

Minimalist Makeup

6,600 vol/mo
9999%+
(5y)
1425%
(1y)
809%
(3mo)

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...

9999%+
(5y)
1368%
(1y)
427%
(3mo)

Peptide Foundation refers to cosmetic foundations and skin products formulated with peptides to support skin structure, elasticity, and h...

City Bronzer

390 vol/mo
9999%+
(5y)
882%
(1y)
255%
(3mo)

Lip Gloss Charm

3,600 vol/mo
9999%+
(5y)
802%
(1y)
81%
(3mo)

Lip Gloss Charm is a cosmetic trend where lip gloss products incorporate decorative charms or packaging accents that function as collecti...

9999%+
(5y)
635%
(1y)
218%
(3mo)

Brother Cosmetics is a cosmetics brand focused on nail care and related products, including gel polishes and manicure supplies, with a pr...

9999%+
(5y)
199%
(1y)
266%
(3mo)

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...

Self Tanning Mist

1,900 vol/mo
9999%+
(5y)
134%
(1y)
510%
(3mo)

Llama Naturals

2,400 vol/mo
9999%+
(5y)
129%
(1y)
85%
(3mo)

Llama Naturals is a plant based vitamin gummy brand focused on real fruit ingredients, organic sourcing, allergen free formulations, and ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Agora Beauty

20 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Agora Beauty refers to several real skincare and cosmetics entities branded with Agora, including Agora Cosmetics (agora.care) and relate...

4 in 1 Mascara

260 vol/mo
9999%+
(5y)
9999%+
(1y)
4481%
(3mo)
9999%+
(5y)
9999%+
(1y)
3870%
(3mo)

Refillable lipstick is a cosmetics packaging trend where lipstick cores are sold separately to fit into reusable or magnetic cases, enabl...

Plump Primer

210 vol/mo
9999%+
(5y)
9999%+
(1y)
597%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ipettie

210 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ipettie is a pet care brand specializing in water fountains, feeders, grooming and related accessories, with an emphasis on convenient, u...

LED Lashes

880 vol/mo
9999%+
(5y)
9999%+
(1y)
3326%
(3mo)

LED Lashes are a cosmetic tech trend centering on eyelash extensions or wearable devices that incorporate light emitting diodes to enhanc...

9999%+
(5y)
9999%+
(1y)
2584%
(3mo)
9999%+
(5y)
9999%+
(1y)
1114%
(3mo)

Waterproof makeup bags are durable storage pouches designed to protect cosmetics from moisture, spills, and humidity, appealing to travel...

9999%+
(5y)
9999%+
(1y)
7387%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Japanese Face Tape refers to adhesive facial tapes used to create a perceived lifted or slimmer face contour by temporarily pulling skin ...

Face Lifting Tape

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
301%
(3mo)

Face Lifting Tape is a cosmetic accessory used to temporarily lift and tighten facial features by placing adhesive strips along the jawli...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Beije

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Angel Lashes

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
65%
(3mo)

Angel Lashes is a popular eyelash styling trend characterized by fluttery, uplifted, and wispy lash looks designed to create a bright, aw...

Air Cotton

20 vol/mo
9999%+
(5y)
9999%+
(1y)
9200%
(3mo)
9999%+
(5y)
9999%+
(1y)
956%
(3mo)

Billion Dollar Beauty is a consumer beauty brand known for its customizable makeup solutions, notably the Billion Dollar Box palette sold...

Cheekyglo

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
170%
(3mo)

Ardell Eyelashes is a, established brand of false eyelashes and related eye makeup products, widely recognized in the beauty industry and...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
5325%
(3mo)

Enamel Safe Whitening Strips are a well established consumer product category in oral care, designed to whiten teeth while preserving ena...

9999%+
(5y)
9999%+
(1y)
321%
(3mo)

Conscious Beauty is a, established trend in the cosmetics and personal care industry focused on ethical sourcing, sustainability, clean o...

Colorshot

320 vol/mo
9999%+
(5y)
9999%+
(1y)
2632%
(3mo)
9999%+
(5y)
9999%+
(1y)
5755%
(3mo)

Blur tinted moisturizer is a cosmetic product category combining light coverage with skin blurring, dewy or satin finish and skincare lik...

Eyelash Fan

390 vol/mo
9999%+
(5y)
9999%+
(1y)
1952%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
3200%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airbrush makeup kit is a, established category comprising devices and pigments for spray on cosmetics used by professionals and enthusias...