Trends is free while in Beta

Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Gloss Genius

27,100 vol/mo
104%
(5y)
39%
(1y)
21%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Brown Mascara

12,100 vol/mo
104%
(5y)
9%
(1y)
17%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

Powder Blush

12,100 vol/mo
99%
(5y)
29%
(1y)
10%
(3mo)

Powder blush is a long standing cosmetic product that has regained prominence as part of a broader revival of classic makeup techniques a...

Tanning Gel

4,400 vol/mo
97%
(5y)
-1%
(1y)
290%
(3mo)

Tanning Gel is a sunless self tanning product category that uses a gel formulation to give a bronzed color without sun exposure, gaining ...

Body Shimmer Oil

2,400 vol/mo
94%
(5y)
41%
(1y)
19%
(3mo)

Body Shimmer Oil is a cosmetic product category that combines moisturizing oils with reflective or pearlescent particles to create a lumi...

Blurring Primer

3,600 vol/mo
94%
(5y)
17%
(1y)
12%
(3mo)

Blurring Primer refers to cosmetic primers designed to visually smooth skin texture and reduce the appearance of pores and fine lines, cr...

Douyin Makeup

27,100 vol/mo
91%
(5y)
10%
(1y)
-32%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

Rael Beauty

1,900 vol/mo
88%
(5y)
25%
(1y)
-4%
(3mo)

Rael Beauty is a feminine care and clean beauty brand integrating cycle care, skincare, and wellness products with a Korean inspired appr...

DIY Lashes

1,900 vol/mo
87%
(5y)
12%
(1y)
100%
(3mo)

DIY Lashes refers to consumer driven at home solutions for eyelash enhancement, including DIY lash extensions, lifts, magnets, and faux l...

86%
(5y)
-5%
(1y)
26%
(3mo)

Cushion foundation refers to compact liquid foundation dispensed via a sponge soaked cushion, popularized in K beauty and now mainstream ...

Tinted Lip Gloss

1,900 vol/mo
85%
(5y)
44%
(1y)
1%
(3mo)

Tinted lip gloss is a recurring beauty trend where lightweight, sheer to buildable color is paired with high shine finishes, appealing to...

Serum Blush

170 vol/mo
78%
(5y)
28%
(1y)
12%
(3mo)

Serum blush is a lightweight, skin care infused blush category that blends hydration with color, offering a dewy, skin like finish and a ...

Lip Liner

49,500 vol/mo
77%
(5y)
24%
(1y)
-7%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...

Glamnetic

74,000 vol/mo
75%
(5y)
35%
(1y)
-5%
(3mo)

Glamnetic is a brand specializing in magnetic false eyelashes and related cosmetics and accessories. It has grown as part of the broader ...

Setting Spray

40,500 vol/mo
73%
(5y)
11%
(1y)
-5%
(3mo)

Setting spray is a well established beauty product category used to lock in makeup, reduce fading, and control shine. The trend has evolv...

72%
(5y)
35%
(1y)
17%
(3mo)

Under Eye Brightener is a beauty trend focusing on products and routines designed to visibly reduce dark circles and brighten the under e...

Westman Atelier

40,500 vol/mo
72%
(5y)
14%
(1y)
9%
(3mo)

Westman Atelier is a prestige clean makeup brand founded by Gucci Westman in 2014, known for luxury, multi use products and a philosophy ...

Sculptra

90,500 vol/mo
71%
(5y)
46%
(1y)
32%
(3mo)

Sculptra is a cosmetic injectable poly L lactic acid (PLLA) dermal filler used to stimulate collagen production for facial volume restora...

Pink Concealer

1,900 vol/mo
67%
(5y)
27%
(1y)
20%
(3mo)

Pink concealer is a color correcting makeup trend where pink tinted concealers are used to brighten and counteract dull or blue toned are...

Manga Lashes

12,100 vol/mo
66%
(5y)
27%
(1y)
11%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

66%
(5y)
30%
(1y)
21%
(3mo)

Desodorante Hombre is a and established consumer product category focusing on aluminum based and aluminum free deodorants for men, encomp...