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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Westman Atelier

40,500 vol/mo
72%
(5y)
14%
(1y)
9%
(3mo)

Westman Atelier is a prestige clean makeup brand founded by Gucci Westman in 2014, known for luxury, multi use products and a philosophy ...

Sculptra

90,500 vol/mo
71%
(5y)
46%
(1y)
32%
(3mo)

Sculptra is a cosmetic injectable poly L lactic acid (PLLA) dermal filler used to stimulate collagen production for facial volume restora...

Go Sleek

2,400 vol/mo
68%
(5y)
34%
(1y)
33%
(3mo)

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...

Pink Concealer

1,900 vol/mo
67%
(5y)
27%
(1y)
20%
(3mo)

Pink concealer is a color correcting makeup trend where pink tinted concealers are used to brighten and counteract dull or blue toned are...

Manga Lashes

12,100 vol/mo
66%
(5y)
27%
(1y)
11%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

66%
(5y)
30%
(1y)
21%
(3mo)

Desodorante Hombre is a and established consumer product category focusing on aluminum based and aluminum free deodorants for men, encomp...

Concealer Serum

1,300 vol/mo
65%
(5y)
36%
(1y)
49%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Serum Concealer

1,300 vol/mo
64%
(5y)
37%
(1y)
49%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

63%
(5y)
10%
(1y)
25%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

Jeuveau

18,100 vol/mo
62%
(5y)
22%
(1y)
7%
(3mo)

Jeuveau is a neuromodulator cosmetic injectable developed by Evolus, positioned as a competitor to Botox for reducing wrinkles, with use ...

Bronzer Stick

8,100 vol/mo
62%
(5y)
14%
(1y)
4%
(3mo)

Bronzer Stick is a scalable makeup trend focusing on portable, cream or cream to powder formulations in stick form, offering quick, blen...

Cotton Puff

320 vol/mo
58%
(5y)
41%
(1y)
63%
(3mo)

Cotton Puff refers to the category of cosmetic cotton pads/puffs used in skincare for applying toners, lotions, and cleansers. The topic ...

Glow Blush

390 vol/mo
57%
(5y)
0%
(1y)
11%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

55%
(5y)
46%
(1y)
94%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

Liquid Blush

18,100 vol/mo
53%
(5y)
9%
(1y)
7%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

Cat Eye Lashes

18,100 vol/mo
53%
(5y)
7%
(1y)
6%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Eye Tint

590 vol/mo
51%
(5y)
15%
(1y)
21%
(3mo)

Eye Tint is a, ongoing cosmetics trend centered on tinted eye products (tinted eye shadows and under eye tints) that function as color co...

Pressed Powder

8,100 vol/mo
48%
(5y)
17%
(1y)
20%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Lip Glow Oil

1,600 vol/mo
40%
(5y)
0%
(1y)
0%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

Lash Curler

5,400 vol/mo
39%
(5y)
-3%
(1y)
2%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Vinyl Lipstick

480 vol/mo
39%
(5y)
40%
(1y)
36%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...