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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Kosas

40,500 vol/mo
39%
(5y)
-7%
(1y)
-3%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Lip Blush

27,100 vol/mo
33%
(5y)
14%
(1y)
-4%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Cream Bronzer

8,100 vol/mo
33%
(5y)
21%
(1y)
11%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

31%
(5y)
73%
(1y)
0%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

Male Beauty

320 vol/mo
30%
(5y)
98%
(1y)
53%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Walrus Oil

2,900 vol/mo
30%
(5y)
21%
(1y)
3%
(3mo)

Walrus Oil is a brand specializing in natural leather care products, notably leather conditioners and cleaners designed to preserve and e...

Crunchi

9,900 vol/mo
29%
(5y)
-19%
(1y)
-13%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Lash Serum

33,100 vol/mo
29%
(5y)
12%
(1y)
4%
(3mo)

Lash Serum is a beauty product category centered on enhancing eyelash length and fullness through topical serums that use active ingredie...

Grip Primer

2,900 vol/mo
29%
(5y)
11%
(1y)
-5%
(3mo)

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Glow Primer

720 vol/mo
28%
(5y)
0%
(1y)
8%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

Brow Glue

1,600 vol/mo
27%
(5y)
76%
(1y)
9%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Blush Stick

6,600 vol/mo
26%
(5y)
14%
(1y)
6%
(3mo)

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

23%
(5y)
27%
(1y)
60%
(3mo)

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...

22%
(5y)
4%
(1y)
14%
(3mo)

Highlighter powder is a, established makeup product category used to add glow and luminosity to the face, with ongoing popularity boosted...

Sugaring NYC

260 vol/mo
21%
(5y)
-11%
(1y)
8%
(3mo)

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

Wispy Lashes

18,100 vol/mo
21%
(5y)
11%
(1y)
31%
(3mo)

Wispy Lashes refer to a popular eyelash style characterized by uneven lengths with feathered, crisscrossed strands that create a natural ...

Tinted Lip Balm

14,800 vol/mo
21%
(5y)
12%
(1y)
0%
(3mo)

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

Biotin Spray

590 vol/mo
20%
(5y)
34%
(1y)
14%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

Bronzing Drops

12,100 vol/mo
20%
(5y)
-43%
(1y)
0%
(3mo)

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...