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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Concealer Serum

1,300 vol/mo
65%
(5y)
36%
(1y)
49%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Serum Concealer

1,300 vol/mo
64%
(5y)
37%
(1y)
49%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

63%
(5y)
10%
(1y)
25%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

Power Grip Primer

4,400 vol/mo
63%
(5y)
-5%
(1y)
-16%
(3mo)

Power Grip Primer is a popular makeup product designed to create a tacky, long wearing base that helps foundation grip better and last lo...

Bronzer Stick

8,100 vol/mo
62%
(5y)
14%
(1y)
4%
(3mo)

Bronzer Stick is a scalable makeup trend focusing on portable, cream or cream to powder formulations in stick form, offering quick, blen...

Cotton Puff

320 vol/mo
58%
(5y)
41%
(1y)
63%
(3mo)

Cotton Puff refers to the category of cosmetic cotton pads/puffs used in skincare for applying toners, lotions, and cleansers. The topic ...

Cherry Makeup

390 vol/mo
57%
(5y)
37%
(1y)
4%
(3mo)

Cherry makeup is a beauty trend centered on cherry inspired colors and motifs, emphasizing vivid cherry red lips, glossy finishes, and pl...

Glow Blush

390 vol/mo
57%
(5y)
0%
(1y)
11%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

55%
(5y)
46%
(1y)
94%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

55%
(5y)
150%
(1y)
380%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

Lip Oil

27,100 vol/mo
54%
(5y)
-17%
(1y)
-8%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Liquid Blush

18,100 vol/mo
53%
(5y)
9%
(1y)
7%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

Cat Eye Lashes

18,100 vol/mo
53%
(5y)
7%
(1y)
6%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Eye Tint

480 vol/mo
51%
(5y)
15%
(1y)
21%
(3mo)

Eye Tint is a, ongoing cosmetics trend centered on tinted eye products (tinted eye shadows and under eye tints) that function as color co...

Four Reasons

480 vol/mo
51%
(5y)
7%
(1y)
8%
(3mo)

Waterproof Mascara

27,100 vol/mo
50%
(5y)
126%
(1y)
459%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

Base Butter

70 vol/mo
49%
(5y)
91%
(1y)
36%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Pressed Powder

9,900 vol/mo
48%
(5y)
17%
(1y)
20%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Milk Mist

390 vol/mo
45%
(5y)
71%
(1y)
18%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

Tinted Serum

2,900 vol/mo
45%
(5y)
28%
(1y)
30%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

42%
(5y)
24%
(1y)
61%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...