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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

115%
(5y)
25%
(1y)
117%
(3mo)

Ethereal Makeup is a beauty trend focused on luminous, sheer, ghostly soft finishes with skin forward, dewy textures, pale blushes, iride...

Lip Liner Pencil

1,900 vol/mo
114%
(5y)
117%
(1y)
243%
(3mo)
113%
(5y)
200%
(1y)
351%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

Jones Road Beauty

135,000 vol/mo
110%
(5y)
2%
(1y)
-6%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

108%
(5y)
-14%
(1y)
18%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

107%
(5y)
-33%
(1y)
9999%+
(3mo)

Skincare Ingredient Checker is a trend where consumers use online tools and apps to analyze cosmetic ingredient lists for safety, irritan...

107%
(5y)
89%
(1y)
236%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

Tinted Brow Gel

6,600 vol/mo
105%
(5y)
127%
(1y)
257%
(3mo)

Gloss Genius

27,100 vol/mo
103%
(5y)
37%
(1y)
15%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Westman Atelier

40,500 vol/mo
98%
(5y)
53%
(1y)
164%
(3mo)

Westman Atelier is a prestige clean makeup brand founded by Gucci Westman in 2014, known for luxury, multi use products and a philosophy ...

Glow Blush

390 vol/mo
93%
(5y)
67%
(1y)
248%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

Liquid Blush

18,100 vol/mo
93%
(5y)
87%
(1y)
253%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

Lip Liner

49,500 vol/mo
88%
(5y)
43%
(1y)
39%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...

87%
(5y)
82%
(1y)
322%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Coffee Soap

880 vol/mo
86%
(5y)
152%
(1y)
201%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Tinted Serum

2,900 vol/mo
86%
(5y)
93%
(1y)
268%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Douxds

1,900 vol/mo
86%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

86%
(5y)
125%
(1y)
331%
(3mo)

Lip Balm

60,500 vol/mo
85%
(5y)
21%
(1y)
21%
(3mo)

Manga Lashes

12,100 vol/mo
83%
(5y)
57%
(1y)
74%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

Setting Spray

40,500 vol/mo
83%
(5y)
28%
(1y)
60%
(3mo)

Setting spray is a well established beauty product category used to lock in makeup, reduce fading, and control shine. The trend has evolv...