Trends is free while in Beta

Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Covergirl Mascara

8,100 vol/mo
-7%
(5y)
1%
(1y)
27%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

-14%
(5y)
29%
(1y)
28%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Ecotools

2,400 vol/mo
-15%
(5y)
9%
(1y)
7%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Almay

4,400 vol/mo
-16%
(5y)
-3%
(1y)
15%
(3mo)

Almay is a long standing cosmetics brand known for hypoallergenic makeup products. In contemporary discourse, the topic surfaces around a...

Supergoop

74,000 vol/mo
-19%
(5y)
-10%
(1y)
51%
(3mo)

Supergoop is a well known sunscreen brand gaining attention in skincare discussions, particularly around SPF innovations, clean formulati...

Hero Cosmetics

8,100 vol/mo
-23%
(5y)
-2%
(1y)
26%
(3mo)

Hero Cosmetics is a skincare brand known for its targeted acne and skincare solutions, including the Mighty Patch line and other treatmen...

Flower Beauty

3,600 vol/mo
-26%
(5y)
8%
(1y)
51%
(3mo)

Flower Beauty is a cosmetics brand established by Drew Barrymore that emphasizes accessible, nature inspired makeup and skincare products...

Ilia Beauty

27,100 vol/mo
-27%
(5y)
0%
(1y)
0%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Wet N Wild

74,000 vol/mo
-28%
(5y)
0%
(1y)
2%
(3mo)

Wet N Wild is a long standing affordable cosmetics brand known for vegan and cruelty free messaging, budget friendly makeup, and strong ...

-32%
(5y)
9%
(1y)
-12%
(3mo)

Anastasia Brow Wiz is a fine point eyebrow pencil from Anastasia Beverly Hills used for precise, natural looking eyebrow definition and s...

Lash Extensions

90,500 vol/mo
-35%
(5y)
-5%
(1y)
18%
(3mo)

Lash extensions are a beauty service that attaches synthetic or natural fibers to individual lashes to enhance length and fullness. The t...

Airspun Powder

4,400 vol/mo
-37%
(5y)
-23%
(1y)
7%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

Wishtrend

1,600 vol/mo
-38%
(5y)
24%
(1y)
-4%
(3mo)

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

Airbrush Legs

720 vol/mo
-41%
(5y)
7%
(1y)
123%
(3mo)

Airbrush legs is a cosmetic technique/product category that uses spray on or brush applied leg makeup to even skin tone, conceal imperfec...

Estee Lauder

246,000 vol/mo
-73%
(5y)
3%
(1y)
-5%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

Air Cotton

20 vol/mo
9999%+
(5y)
2800%
(1y)
120%
(3mo)
9999%+
(5y)
2555%
(1y)
85%
(3mo)

Peptide Foundation refers to cosmetic foundations and skin products formulated with peptides to support skin structure, elasticity, and h...

City Bronzer

390 vol/mo
9999%+
(5y)
732%
(1y)
66%
(3mo)

Blur Concealer

260 vol/mo
9999%+
(5y)
628%
(1y)
155%
(3mo)

Blur Concealer is a cosmetics trend centered on lightweight, skin like concealers that blur imperfections, deliver natural coverage, and ...

Minimalist Makeup

6,600 vol/mo
9999%+
(5y)
326%
(1y)
99%
(3mo)

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...

9999%+
(5y)
274%
(1y)
36%
(3mo)

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...