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Discover Trends in Fragrances

We surface rapidly growing trends in Fragrances before they take off.

Imaginary Authors

9,900 vol/mo
78%
(5y)
1%
(1y)
-10%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

Floral Perfume

49,500 vol/mo
67%
(5y)
24%
(1y)
-18%
(3mo)

Floral perfume is a long standing fragrance category that remains popular, with ongoing innovation in notes, sustainability, and customiz...

Aroma360

27,100 vol/mo
67%
(5y)
2%
(1y)
34%
(3mo)

Aroma360 is a company and brand known for aroma diffusion products and scent marketing solutions, including smart diffusers and fragrance...

Shower Steamer

6,600 vol/mo
56%
(5y)
2%
(1y)
-4%
(3mo)

Shower steamer is a consumer wellness product designed to release aromatic essential oils and invigorating scents when placed in a shower...

Downy Beads

9,900 vol/mo
54%
(5y)
12%
(1y)
-1%
(3mo)

Downy Beads, also known as Downy Unstopables laundry scent boosters, are a fabric care product used to impart long lasting fragrance to l...

Agent Nateur

8,100 vol/mo
46%
(5y)
-6%
(1y)
3%
(3mo)

Agent Nateur is a luxury skincare and fragrance brand known for its premium, clean beauty products and distinctive branding, contributing...

Aromatech

4,400 vol/mo
43%
(5y)
50%
(1y)
59%
(3mo)

Aromatech is an established brand in the home and commercial fragrance diffusion space, known for its AromaTech scent diffusers and relat...

42%
(5y)
26%
(1y)
41%
(3mo)

Desodorante Mujer refers to the market category of women’s deodorants, a long established personal care product segment with ongoing SK...

Perfumer

8,100 vol/mo
39%
(5y)
30%
(1y)
35%
(3mo)

Perfumer is a, ongoing profession in the fragrance industry, with current emphasis on sustainable ingredients, niche brands, and innovati...

Boy Smells

18,100 vol/mo
39%
(5y)
37%
(1y)
-18%
(3mo)

Boy Smells is a fragrance brand known for its candle and perfume products with gender inclusive branding, notable for storytelling around...

Rosemary Mint Oil

2,400 vol/mo
37%
(5y)
46%
(1y)
259%
(3mo)

Rosemary Mint Oil is an essential oil blend commonly used in aromatherapy, personal care, and home fragrance for its refreshing herbal mi...

Osmanthus

40,500 vol/mo
33%
(5y)
28%
(1y)
6%
(3mo)

Osmanthus is a flowering plant genus known for its fragrant flowers and its use in teas, perfumes, and traditional East Asian flavoring. ...

Pheromone

90,500 vol/mo
27%
(5y)
-16%
(1y)
14%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

Pheromone Perfume

33,100 vol/mo
26%
(5y)
-43%
(1y)
-8%
(3mo)

Pheromone perfume refers to fragrances marketed to include or simulate pheromones, claimed to influence attraction and social signaling. ...

Pura

90,500 vol/mo
15%
(5y)
19%
(1y)
12%
(3mo)

Pura is a company known for its smart fragrance diffusers that combine hardware with app based control to customize scents in homes and s...

Coty

18,100 vol/mo
15%
(5y)
3%
(1y)
7%
(3mo)

Coty is a global beauty company focused on fragrance, cosmetics, and skincare; it is recognized as a, established player in the cosmetics...

Caramel

110,000 vol/mo
9%
(5y)
13%
(1y)
-22%
(3mo)

Caramel is currently trending as a flavor forward phenomenon in food, beverages, desserts, and branded products, driving new caramel insp...

AI Perfume

140 vol/mo
9999%+
(5y)
3632%
(1y)
10%
(3mo)

AI Perfume refers to the use of artificial intelligence to design, formulate, and personalize fragrances, optimize ingredient combination...

Aquatic Perfume

2,900 vol/mo
9999%+
(5y)
412%
(1y)
57%
(3mo)

Aquatic perfume refers to a recognizable fragrance category and trend that emphasizes fresh, water inspired notes (sea spray, marine acco...

Afnan Perfumes

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
93%
(3mo)

Afnan Perfumes is a UAE based niche fragrance brand known for its designer inspired and long lasting scents, gaining attention in the fra...

9999%+
(5y)
9999%+
(1y)
479%
(3mo)

Brightening Deodorant is a consumer personal care trend focused on deodorants that combine odor protection with skin brightening or tone ...