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Discover Trends in Fragrances

We surface rapidly growing trends in Fragrances before they take off.

Osmanthus

40,500 vol/mo
33%
(5y)
28%
(1y)
6%
(3mo)

Osmanthus is a flowering plant genus known for its fragrant flowers and its use in teas, perfumes, and traditional East Asian flavoring. ...

Aromatech

4,400 vol/mo
31%
(5y)
21%
(1y)
-8%
(3mo)

Aromatech is an established brand in the home and commercial fragrance diffusion space, known for its AromaTech scent diffusers and relat...

Pheromone Perfume

40,500 vol/mo
26%
(5y)
-43%
(1y)
-8%
(3mo)

Pheromone perfume refers to fragrances marketed to include or simulate pheromones, claimed to influence attraction and social signaling. ...

Caramel

110,000 vol/mo
9%
(5y)
13%
(1y)
-22%
(3mo)

Caramel is currently trending as a flavor forward phenomenon in food, beverages, desserts, and branded products, driving new caramel insp...

AI Perfume

140 vol/mo
9999%+
(5y)
3632%
(1y)
10%
(3mo)

AI Perfume refers to the use of artificial intelligence to design, formulate, and personalize fragrances, optimize ingredient combination...

Aquatic Perfume

2,900 vol/mo
9999%+
(5y)
412%
(1y)
57%
(3mo)

Aquatic perfume refers to a recognizable fragrance category and trend that emphasizes fresh, water inspired notes (sea spray, marine acco...

Ylang-ylang

22,200 vol/mo
9999%+
(5y)
9999%+
(1y)
75%
(3mo)

Ylang ylang is a tropical tree whose essential oil is highly valued in perfumery and aromatherapy for its sweet, floral scent and purport...

Afnan Perfumes

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
93%
(3mo)

Afnan Perfumes is a UAE based niche fragrance brand known for its designer inspired and long lasting scents, gaining attention in the fra...

Interparfums

170 vol/mo
9999%+
(5y)
9999%+
(1y)
21%
(3mo)

Interparfums is a, established fragrance house that licenses and markets a portfolio of luxury and prestige perfume brands for global dis...