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Discover Trends in Fragrances

We surface rapidly growing trends in Fragrances before they take off.

Byredo

74,000 vol/mo
89%
(5y)
40%
(1y)
27%
(3mo)

Byredo is a renowned niche fragrance brand known for its minimalist packaging and atelier inspired scents, reflecting a broader resurgenc...

Fragrance

110,000 vol/mo
85%
(5y)
71%
(1y)
57%
(3mo)

Imaginary Authors

9,900 vol/mo
76%
(5y)
12%
(1y)
5%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

Aroma360

27,100 vol/mo
73%
(5y)
51%
(1y)
179%
(3mo)

Aroma360 is a company and brand known for aroma diffusion products and scent marketing solutions, including smart diffusers and fragrance...

Downy Beads

9,900 vol/mo
68%
(5y)
43%
(1y)
99%
(3mo)

Downy Beads, also known as Downy Unstopables laundry scent boosters, are a fabric care product used to impart long lasting fragrance to l...

Body Spray

14,800 vol/mo
64%
(5y)
71%
(1y)
163%
(3mo)

Shower Steamer

6,600 vol/mo
59%
(5y)
17%
(1y)
-13%
(3mo)

Shower steamer is a consumer wellness product designed to release aromatic essential oils and invigorating scents when placed in a shower...

Boy Smells

18,100 vol/mo
51%
(5y)
62%
(1y)
36%
(3mo)

Boy Smells is a fragrance brand known for its candle and perfume products with gender inclusive branding, notable for storytelling around...

Perfume

110,000 vol/mo
49%
(5y)
16%
(1y)
-16%
(3mo)

Perfumer

8,100 vol/mo
48%
(5y)
46%
(1y)
13%
(3mo)

Perfumer is a, ongoing profession in the fragrance industry, with current emphasis on sustainable ingredients, niche brands, and innovati...

Cube Candle

90 vol/mo
46%
(5y)
148%
(1y)
308%
(3mo)
44%
(5y)
23%
(1y)
42%
(3mo)

Desodorante Mujer refers to the market category of women’s deodorants, a long established personal care product segment with ongoing SK...

Agent Nateur

6,600 vol/mo
41%
(5y)
0%
(1y)
62%
(3mo)

Agent Nateur is a luxury skincare and fragrance brand known for its premium, clean beauty products and distinctive branding, contributing...

Aromatech

4,400 vol/mo
40%
(5y)
63%
(1y)
94%
(3mo)

Aromatech is an established brand in the home and commercial fragrance diffusion space, known for its AromaTech scent diffusers and relat...

Rosemary Mint Oil

2,400 vol/mo
40%
(5y)
64%
(1y)
303%
(3mo)

Rosemary Mint Oil is an essential oil blend commonly used in aromatherapy, personal care, and home fragrance for its refreshing herbal mi...

Osmanthus

40,500 vol/mo
37%
(5y)
33%
(1y)
24%
(3mo)

Osmanthus is a flowering plant genus known for its fragrant flowers and its use in teas, perfumes, and traditional East Asian flavoring. ...

Carpe

110,000 vol/mo
31%
(5y)
65%
(1y)
50%
(3mo)

Sandalwood

40,500 vol/mo
28%
(5y)
45%
(1y)
56%
(3mo)

Pheromone

90,500 vol/mo
25%
(5y)
0%
(1y)
43%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

Pheromone Perfume

33,100 vol/mo
15%
(5y)
-28%
(1y)
51%
(3mo)

Pheromone perfume refers to fragrances marketed to include or simulate pheromones, claimed to influence attraction and social signaling. ...

Coty

18,100 vol/mo
15%
(5y)
4%
(1y)
7%
(3mo)

Coty is a global beauty company focused on fragrance, cosmetics, and skincare; it is recognized as a, established player in the cosmetics...

Pura

90,500 vol/mo
15%
(5y)
20%
(1y)
15%
(3mo)

Pura is a company known for its smart fragrance diffusers that combine hardware with app based control to customize scents in homes and s...

Cherry

368,000 vol/mo
12%
(5y)
4%
(1y)
26%
(3mo)

Caramel

110,000 vol/mo
8%
(5y)
16%
(1y)
-3%
(3mo)

Caramel is currently trending as a flavor forward phenomenon in food, beverages, desserts, and branded products, driving new caramel insp...

Clone

49,500 vol/mo
5%
(5y)
17%
(1y)
17%
(3mo)

Palo Santo

90,500 vol/mo
0%
(5y)
7%
(1y)
23%
(3mo)
9999%+
(5y)
5508%
(1y)
1413%
(3mo)

Brightening Deodorant is a consumer personal care trend focused on deodorants that combine odor protection with skin brightening or tone ...

Afnan Perfumes

1,600 vol/mo
9999%+
(5y)
1925%
(1y)
67%
(3mo)

Afnan Perfumes is a UAE based niche fragrance brand known for its designer inspired and long lasting scents, gaining attention in the fra...

Aquatic Perfume

2,900 vol/mo
9999%+
(5y)
975%
(1y)
99%
(3mo)

Aquatic perfume refers to a recognizable fragrance category and trend that emphasizes fresh, water inspired notes (sea spray, marine acco...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)