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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Tsubaki Hair Mask

9,900 vol/mo
5822%
(5y)
-11%
(1y)
-2%
(3mo)

Tsubaki Hair Mask is a premium hair treatment from Shiseido's TSUBAKI brand, formulated with camellia (tsubaki) oil to nourish and smooth...

Fino Hair Mask

33,100 vol/mo
3008%
(5y)
-19%
(1y)
-4%
(3mo)

Fino Hair Mask refers to the Fino Premium Touch Hair Mask lineage popularized by Shiseido and mirrored by various retailers; it is a, his...

1805%
(5y)
0%
(1y)
-16%
(3mo)

A beauty haircare trend focusing on collagen infused masks marketed to strengthen, hydrate, and improve elasticity of hair, appealing to ...

613%
(5y)
28%
(1y)
-11%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

Glossing Shampoo

1,300 vol/mo
600%
(5y)
178%
(1y)
20%
(3mo)

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

596%
(5y)
104%
(1y)
-6%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

501%
(5y)
-7%
(1y)
-12%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

445%
(5y)
28%
(1y)
-15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Hair Texture Powder

14,800 vol/mo
433%
(5y)
42%
(1y)
3%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

MDhair

12,100 vol/mo
397%
(5y)
747%
(1y)
27%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

340%
(5y)
97%
(1y)
24%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

Thermal Brush

27,100 vol/mo
306%
(5y)
33%
(1y)
-11%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

Onion Shampoo

4,400 vol/mo
303%
(5y)
33%
(1y)
53%
(3mo)

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

289%
(5y)
179%
(1y)
57%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

Bond Repair

1,900 vol/mo
267%
(5y)
112%
(1y)
48%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

Bounce Curl

33,100 vol/mo
227%
(5y)
14%
(1y)
-10%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

205%
(5y)
97%
(1y)
0%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

Silk Bonnet

33,100 vol/mo
179%
(5y)
6%
(1y)
20%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

Divi Scalp Serum

9,900 vol/mo
165%
(5y)
74%
(1y)
1%
(3mo)

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

161%
(5y)
40%
(1y)
19%
(3mo)

Bonding Conditioner is a haircare product category focused on repairing and protecting hair by reinstating internal bonds damaged by colo...

Micro Bangs

33,100 vol/mo
160%
(5y)
26%
(1y)
0%
(3mo)

Micro bangs are very short bangs cut above the eyebrows, a hairstyle trend that has resurged in fashion and beauty circles and is being p...

Kitsch Hair

3,600 vol/mo
159%
(5y)
144%
(1y)
-12%
(3mo)

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Gisou

49,500 vol/mo
144%
(5y)
-7%
(1y)
-35%
(3mo)

Gray Blending

6,600 vol/mo
139%
(5y)
79%
(1y)
59%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

Hair Repair Mask

1,600 vol/mo
129%
(5y)
79%
(1y)
33%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Hair Gloss

40,500 vol/mo
128%
(5y)
19%
(1y)
5%
(3mo)

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

123%
(5y)
59%
(1y)
37%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Hair Glossing

40,500 vol/mo
120%
(5y)
27%
(1y)
20%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Moerie

9,900 vol/mo
115%
(5y)
-18%
(1y)
3%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

108%
(5y)
16%
(1y)
26%
(3mo)

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...