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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Tsubaki Hair Mask

9,900 vol/mo
5822%
(5y)
-11%
(1y)
-2%
(3mo)

Tsubaki Hair Mask is a premium hair treatment from Shiseido's TSUBAKI brand, formulated with camellia (tsubaki) oil to nourish and smooth...

Fino Hair Mask

33,100 vol/mo
3008%
(5y)
-19%
(1y)
-4%
(3mo)

Fino Hair Mask refers to the Fino Premium Touch Hair Mask lineage popularized by Shiseido and mirrored by various retailers; it is a, his...

1805%
(5y)
0%
(1y)
-16%
(3mo)

A beauty haircare trend focusing on collagen infused masks marketed to strengthen, hydrate, and improve elasticity of hair, appealing to ...

613%
(5y)
28%
(1y)
-11%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

Glossing Shampoo

1,300 vol/mo
600%
(5y)
178%
(1y)
20%
(3mo)

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

596%
(5y)
104%
(1y)
-6%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

501%
(5y)
-7%
(1y)
-12%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

445%
(5y)
28%
(1y)
-15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Hair Texture Powder

14,800 vol/mo
433%
(5y)
42%
(1y)
3%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

MDhair

12,100 vol/mo
397%
(5y)
747%
(1y)
27%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

340%
(5y)
97%
(1y)
24%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

Thermal Brush

27,100 vol/mo
306%
(5y)
33%
(1y)
-11%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

Onion Shampoo

4,400 vol/mo
303%
(5y)
33%
(1y)
53%
(3mo)

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

289%
(5y)
179%
(1y)
57%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

Bond Repair

1,900 vol/mo
267%
(5y)
112%
(1y)
48%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

Bounce Curl

33,100 vol/mo
227%
(5y)
14%
(1y)
-10%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

205%
(5y)
97%
(1y)
0%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

Silk Bonnet

33,100 vol/mo
179%
(5y)
6%
(1y)
20%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

Divi Scalp Serum

9,900 vol/mo
165%
(5y)
74%
(1y)
1%
(3mo)

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

161%
(5y)
40%
(1y)
19%
(3mo)

Bonding Conditioner is a haircare product category focused on repairing and protecting hair by reinstating internal bonds damaged by colo...

Micro Bangs

33,100 vol/mo
160%
(5y)
26%
(1y)
0%
(3mo)

Micro bangs are very short bangs cut above the eyebrows, a hairstyle trend that has resurged in fashion and beauty circles and is being p...

Kitsch Hair

3,600 vol/mo
159%
(5y)
144%
(1y)
-12%
(3mo)

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Gisou

49,500 vol/mo
144%
(5y)
-7%
(1y)
-35%
(3mo)

Gray Blending

6,600 vol/mo
139%
(5y)
79%
(1y)
59%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

Hair Repair Mask

1,600 vol/mo
129%
(5y)
79%
(1y)
33%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Hair Gloss

40,500 vol/mo
128%
(5y)
19%
(1y)
5%
(3mo)

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

123%
(5y)
59%
(1y)
37%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Hair Glossing

40,500 vol/mo
120%
(5y)
27%
(1y)
20%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Moerie

9,900 vol/mo
115%
(5y)
-18%
(1y)
3%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

108%
(5y)
16%
(1y)
26%
(3mo)

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Hair Oiling

60,500 vol/mo
106%
(5y)
-15%
(1y)
22%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

105%
(5y)
-7%
(1y)
133%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

103%
(5y)
60%
(1y)
25%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Rosemary Shampoo

14,800 vol/mo
102%
(5y)
21%
(1y)
40%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...

Hair Loss Serum

2,900 vol/mo
100%
(5y)
99%
(1y)
21%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

K18 Hair

12,100 vol/mo
96%
(5y)
27%
(1y)
12%
(3mo)

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

95%
(5y)
117%
(1y)
60%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

95%
(5y)
61%
(1y)
30%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Bonding Shampoo

1,600 vol/mo
95%
(5y)
21%
(1y)
19%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair Perfume

27,100 vol/mo
94%
(5y)
55%
(1y)
-21%
(3mo)

Hair perfume is a recognized product category that blends fragrance with hair care, offering scented finishes and long lasting aroma for ...

Kerastase

201,000 vol/mo
92%
(5y)
36%
(1y)
6%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

Color Wow

49,500 vol/mo
90%
(5y)
16%
(1y)
2%
(3mo)

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...

Pre Shampoo

4,400 vol/mo
89%
(5y)
52%
(1y)
38%
(3mo)

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Babylisspro

90,500 vol/mo
88%
(5y)
56%
(1y)
-7%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Dae Hair

8,100 vol/mo
86%
(5y)
-17%
(1y)
-21%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Split End Trimmer

18,100 vol/mo
86%
(5y)
-15%
(1y)
40%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Hair Mist

5,400 vol/mo
85%
(5y)
44%
(1y)
0%
(3mo)

Hair mist is a growing category within hair care focusing on lightweight formulas that provide moisture, fragrance, and sometimes protect...

83%
(5y)
65%
(1y)
-13%
(3mo)

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

Hair Syrup

1,600 vol/mo
80%
(5y)
117%
(1y)
38%
(3mo)
79%
(5y)
12%
(1y)
1%
(3mo)

Hair styling powder is a texturizing, lightweight powder product used to add volume, grip, and a matte finish to hair. It enables quick, ...

Satin Bonnet

9,900 vol/mo
76%
(5y)
12%
(1y)
23%
(3mo)

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

Curl Cream

40,500 vol/mo
76%
(5y)
31%
(1y)
23%
(3mo)

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Odele

8,100 vol/mo
73%
(5y)
24%
(1y)
28%
(3mo)

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Sea Salt Spray

60,500 vol/mo
69%
(5y)
8%
(1y)
26%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

Sea Salt Hair Spray

22,200 vol/mo
69%
(5y)
11%
(1y)
31%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

Hair Wax Stick

27,100 vol/mo
69%
(5y)
-17%
(1y)
-4%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Ouai

74,000 vol/mo
69%
(5y)
-1%
(1y)
-4%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Texture Hair Spray

22,200 vol/mo
63%
(5y)
32%
(1y)
14%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

Heatless Curler

18,100 vol/mo
61%
(5y)
-26%
(1y)
-11%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Hair Dye Shampoo

14,800 vol/mo
60%
(5y)
23%
(1y)
15%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...