Discover Trends in Hair Care

Tsubaki Hair Mask is a premium hair treatment from Shiseido's TSUBAKI brand, formulated with camellia (tsubaki) oil to nourish and smooth...

Lustriva is a patented beauty from within ingredient (Bonded Arginine Silicate and Magnesium Biotinate) marketed to support existing hair...

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Fino Hair Mask refers to the Fino Premium Touch Hair Mask lineage popularized by Shiseido and mirrored by various retailers; it is a, his...

AI Hairstyle refers to the use of artificial intelligence to design, simulate, and customize hairstyles often through apps and AR/3D visu...

A beauty haircare trend focusing on collagen infused masks marketed to strengthen, hydrate, and improve elasticity of hair, appealing to ...

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Boho Braids is a hairstyle trend featuring loose, textured braids with a carefree, bohemian aesthetic often incorporating wrapping, ribbo...

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

Bonding Conditioner is a haircare product category focused on repairing and protecting hair by reinstating internal bonds damaged by colo...

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Hair fragrance is a consumer trend focused on products designed to impart pleasant scents to hair without washing, including hair mists, ...

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

Hydrating Conditioner is a hair care product category focused on providing moisture and hydration to damaged or dry hair, leveraging ingr...

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Hair mist is a growing category within hair care focusing on lightweight formulas that provide moisture, fragrance, and sometimes protect...

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

Leave In Conditioner is a and established hair care category featuring products that moisturize, detangle, protect against heat and envir...

Body hair trimmers are grooming devices designed to trim and manage body hair across the torso, legs, and other areas. The trend is drive...

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Dandruff Comb is a grooming tool targeted at reducing dandruff by physically removing flakes and massaging the scalp, often featuring fin...

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Micro bangs are very short bangs cut above the eyebrows, a hairstyle trend that has resurged in fashion and beauty circles and is being p...

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...

Curl Foam is a hair styling product designed to define and hold curls with light to strong hold, often alcohol free and formulated for hy...

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

Hair styling powder is a texturizing, lightweight powder product used to add volume, grip, and a matte finish to hair. It enables quick, ...

Conditioner Bar is a solid, portable hair conditioner formed into a bar that eliminates liquid packaging and simplifies travel and sustai...

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Glueless wigs are a widely adopted category of wigs that use alternative attachment methods (clips, combs, elastic bands, and adhesive fr...

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Biotin serum is a topical product containing biotin (vitamin B7) marketed to support hair health, thickness, and scalp condition, as well...

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...