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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Kitsch Hair

3,600 vol/mo
159%
(5y)
144%
(1y)
-12%
(3mo)

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Gisou

49,500 vol/mo
144%
(5y)
-7%
(1y)
-35%
(3mo)

Gray Blending

6,600 vol/mo
139%
(5y)
79%
(1y)
59%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

Hair Repair Mask

1,600 vol/mo
129%
(5y)
79%
(1y)
33%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Hair Gloss

40,500 vol/mo
128%
(5y)
19%
(1y)
5%
(3mo)

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

123%
(5y)
59%
(1y)
37%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Hair Glossing

40,500 vol/mo
120%
(5y)
27%
(1y)
20%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Moerie

9,900 vol/mo
115%
(5y)
-18%
(1y)
3%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

108%
(5y)
16%
(1y)
26%
(3mo)

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Hair Oiling

60,500 vol/mo
106%
(5y)
-15%
(1y)
22%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

105%
(5y)
-7%
(1y)
133%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

103%
(5y)
60%
(1y)
25%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Rosemary Shampoo

14,800 vol/mo
102%
(5y)
21%
(1y)
40%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...

Hair Loss Serum

2,900 vol/mo
100%
(5y)
99%
(1y)
21%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

K18 Hair

12,100 vol/mo
96%
(5y)
27%
(1y)
12%
(3mo)

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

95%
(5y)
117%
(1y)
60%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

95%
(5y)
61%
(1y)
30%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Bonding Shampoo

1,600 vol/mo
95%
(5y)
21%
(1y)
19%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair Perfume

27,100 vol/mo
94%
(5y)
55%
(1y)
-21%
(3mo)

Hair perfume is a recognized product category that blends fragrance with hair care, offering scented finishes and long lasting aroma for ...

Kerastase

201,000 vol/mo
92%
(5y)
36%
(1y)
6%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

Color Wow

49,500 vol/mo
90%
(5y)
16%
(1y)
2%
(3mo)

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...