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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Scalp Serum

6,600 vol/mo
224%
(5y)
114%
(1y)
127%
(3mo)
209%
(5y)
198%
(1y)
642%
(3mo)

Babylisspro

90,500 vol/mo
200%
(5y)
216%
(1y)
311%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Hair Fragrance

1,900 vol/mo
197%
(5y)
285%
(1y)
283%
(3mo)

Hair fragrance is a consumer trend focused on products designed to impart pleasant scents to hair without washing, including hair mists, ...

192%
(5y)
197%
(1y)
253%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Kitsch Hair

3,600 vol/mo
186%
(5y)
168%
(1y)
19%
(3mo)

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Divi Scalp Serum

9,900 vol/mo
181%
(5y)
70%
(1y)
46%
(3mo)

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

Silk Bonnet

33,100 vol/mo
181%
(5y)
16%
(1y)
33%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

French Curl

9,900 vol/mo
175%
(5y)
81%
(1y)
38%
(3mo)
173%
(5y)
250%
(1y)
495%
(3mo)

Hydrating Conditioner is a hair care product category focused on providing moisture and hydration to damaged or dry hair, leveraging ingr...

165%
(5y)
105%
(1y)
244%
(3mo)

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Hair Mist

5,400 vol/mo
164%
(5y)
158%
(1y)
262%
(3mo)

Hair mist is a growing category within hair care focusing on lightweight formulas that provide moisture, fragrance, and sometimes protect...

Hair Gloss

40,500 vol/mo
163%
(5y)
49%
(1y)
98%
(3mo)

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

Sleep Bonnet

5,400 vol/mo
163%
(5y)
28%
(1y)
37%
(3mo)

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

Styling Oil

110 vol/mo
160%
(5y)
265%
(1y)
385%
(3mo)
155%
(5y)
220%
(1y)
444%
(3mo)

Leave In Conditioner is a and established hair care category featuring products that moisturize, detangle, protect against heat and envir...

Powder Shampoo

720 vol/mo
154%
(5y)
205%
(1y)
630%
(3mo)
151%
(5y)
196%
(1y)
331%
(3mo)

Body hair trimmers are grooming devices designed to trim and manage body hair across the torso, legs, and other areas. The trend is drive...

Hair Glossing

40,500 vol/mo
151%
(5y)
46%
(1y)
59%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Dandruff Comb

8,100 vol/mo
148%
(5y)
-16%
(1y)
-7%
(3mo)

Dandruff Comb is a grooming tool targeted at reducing dandruff by physically removing flakes and massaging the scalp, often featuring fin...

Purifying Shampoo

1,600 vol/mo
143%
(5y)
219%
(1y)
328%
(3mo)

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Micro Bangs

33,100 vol/mo
141%
(5y)
29%
(1y)
-3%
(3mo)

Micro bangs are very short bangs cut above the eyebrows, a hairstyle trend that has resurged in fashion and beauty circles and is being p...

Hair Styling Oil

5,400 vol/mo
138%
(5y)
143%
(1y)
246%
(3mo)

Gisou

40,500 vol/mo
138%
(5y)
6%
(1y)
-6%
(3mo)
135%
(5y)
187%
(1y)
76%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

Hair Syrup

1,600 vol/mo
135%
(5y)
173%
(1y)
142%
(3mo)

Bonding Shampoo

1,600 vol/mo
133%
(5y)
84%
(1y)
181%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair Loss Serum

2,900 vol/mo
132%
(5y)
166%
(1y)
64%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

Scalp Tonic

880 vol/mo
131%
(5y)
164%
(1y)
112%
(3mo)

Rosemary Shampoo

14,800 vol/mo
130%
(5y)
72%
(1y)
120%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...