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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Hair Oiling

60,500 vol/mo
106%
(5y)
-15%
(1y)
22%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

105%
(5y)
-7%
(1y)
133%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

103%
(5y)
60%
(1y)
25%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Rosemary Shampoo

14,800 vol/mo
102%
(5y)
21%
(1y)
40%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...

Hair Loss Serum

2,900 vol/mo
100%
(5y)
99%
(1y)
21%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

K18 Hair

12,100 vol/mo
96%
(5y)
27%
(1y)
12%
(3mo)

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

95%
(5y)
117%
(1y)
60%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

95%
(5y)
61%
(1y)
30%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Bonding Shampoo

1,600 vol/mo
95%
(5y)
21%
(1y)
19%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair Perfume

27,100 vol/mo
94%
(5y)
55%
(1y)
-21%
(3mo)

Hair perfume is a recognized product category that blends fragrance with hair care, offering scented finishes and long lasting aroma for ...

Kerastase

201,000 vol/mo
92%
(5y)
36%
(1y)
6%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

Color Wow

49,500 vol/mo
90%
(5y)
16%
(1y)
2%
(3mo)

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...

Pre Shampoo

4,400 vol/mo
89%
(5y)
52%
(1y)
38%
(3mo)

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Babylisspro

90,500 vol/mo
88%
(5y)
56%
(1y)
-7%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Dae Hair

8,100 vol/mo
86%
(5y)
-17%
(1y)
-21%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Split End Trimmer

18,100 vol/mo
86%
(5y)
-15%
(1y)
40%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Hair Mist

5,400 vol/mo
85%
(5y)
44%
(1y)
0%
(3mo)

Hair mist is a growing category within hair care focusing on lightweight formulas that provide moisture, fragrance, and sometimes protect...

83%
(5y)
65%
(1y)
-13%
(3mo)

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

Hair Syrup

1,600 vol/mo
80%
(5y)
117%
(1y)
38%
(3mo)
79%
(5y)
12%
(1y)
1%
(3mo)

Hair styling powder is a texturizing, lightweight powder product used to add volume, grip, and a matte finish to hair. It enables quick, ...

Satin Bonnet

9,900 vol/mo
76%
(5y)
12%
(1y)
23%
(3mo)

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

Curl Cream

40,500 vol/mo
76%
(5y)
31%
(1y)
23%
(3mo)

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Odele

8,100 vol/mo
73%
(5y)
24%
(1y)
28%
(3mo)

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Sea Salt Spray

60,500 vol/mo
69%
(5y)
8%
(1y)
26%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

Sea Salt Hair Spray

22,200 vol/mo
69%
(5y)
11%
(1y)
31%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

Hair Wax Stick

27,100 vol/mo
69%
(5y)
-17%
(1y)
-4%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Ouai

74,000 vol/mo
69%
(5y)
-1%
(1y)
-4%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Texture Hair Spray

22,200 vol/mo
63%
(5y)
32%
(1y)
14%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

Heatless Curler

18,100 vol/mo
61%
(5y)
-26%
(1y)
-11%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Hair Dye Shampoo

14,800 vol/mo
60%
(5y)
23%
(1y)
15%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...