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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

K18

110,000 vol/mo
129%
(5y)
54%
(1y)
48%
(3mo)

Curl Foam

880 vol/mo
126%
(5y)
166%
(1y)
490%
(3mo)

Curl Foam is a hair styling product designed to define and hold curls with light to strong hold, often alcohol free and formulated for hy...

Hair Cuff

3,600 vol/mo
122%
(5y)
190%
(1y)
376%
(3mo)

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

Go Sleek

2,400 vol/mo
119%
(5y)
91%
(1y)
178%
(3mo)

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...

Pre Shampoo

4,400 vol/mo
114%
(5y)
100%
(1y)
95%
(3mo)

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Hair Foam

2,900 vol/mo
112%
(5y)
231%
(1y)
499%
(3mo)

Beard Pen

1,000 vol/mo
110%
(5y)
424%
(1y)
411%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

Kerastase

201,000 vol/mo
108%
(5y)
49%
(1y)
37%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

K18 Hair

12,100 vol/mo
104%
(5y)
56%
(1y)
75%
(3mo)

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

Satin Bonnet

9,900 vol/mo
103%
(5y)
51%
(1y)
113%
(3mo)

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

103%
(5y)
73%
(1y)
48%
(3mo)

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

101%
(5y)
62%
(1y)
130%
(3mo)

Hair styling powder is a texturizing, lightweight powder product used to add volume, grip, and a matte finish to hair. It enables quick, ...

Conditioner Bar

1,600 vol/mo
101%
(5y)
223%
(1y)
431%
(3mo)

Conditioner Bar is a solid, portable hair conditioner formed into a bar that eliminates liquid packaging and simplifies travel and sustai...

Color Wow

49,500 vol/mo
100%
(5y)
37%
(1y)
77%
(3mo)

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...

Scalp Scrubber

9,900 vol/mo
100%
(5y)
21%
(1y)
15%
(3mo)

Curl Cream

40,500 vol/mo
99%
(5y)
55%
(1y)
88%
(3mo)

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Odele

8,100 vol/mo
99%
(5y)
59%
(1y)
126%
(3mo)

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Be Curly Aveda

3,600 vol/mo
98%
(5y)
-5%
(1y)
109%
(3mo)

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Biotin Spray

590 vol/mo
94%
(5y)
185%
(1y)
447%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

93%
(5y)
30%
(1y)
458%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Glueless Wig

40,500 vol/mo
92%
(5y)
45%
(1y)
196%
(3mo)

Glueless wigs are a widely adopted category of wigs that use alternative attachment methods (clips, combs, elastic bands, and adhesive fr...

Air Dry Hair

1,900 vol/mo
91%
(5y)
117%
(1y)
191%
(3mo)

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...

90%
(5y)
309%
(1y)
705%
(3mo)

Sea Salt Spray

60,500 vol/mo
85%
(5y)
32%
(1y)
106%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

Hair Oiling

60,500 vol/mo
84%
(5y)
-12%
(1y)
-2%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

Round Brush

18,100 vol/mo
81%
(5y)
58%
(1y)
102%
(3mo)

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...

Moerie

9,900 vol/mo
80%
(5y)
-9%
(1y)
72%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

Dae Hair

8,100 vol/mo
79%
(5y)
-14%
(1y)
-6%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Biotin Serum

210 vol/mo
79%
(5y)
206%
(1y)
351%
(3mo)

Biotin serum is a topical product containing biotin (vitamin B7) marketed to support hair health, thickness, and scalp condition, as well...

Hair Dye Shampoo

14,800 vol/mo
79%
(5y)
44%
(1y)
82%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...