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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

56%
(5y)
54%
(1y)
32%
(3mo)

Hydrating Conditioner is a hair care product category focused on providing moisture and hydration to damaged or dry hair, leveraging ingr...

IGK Hair

8,100 vol/mo
56%
(5y)
-14%
(1y)
0%
(3mo)

IGK Hair is a recognized global haircare and styling brand known for its innovative products, salon grade formulations, and strong social...

56%
(5y)
51%
(1y)
32%
(3mo)

Leave In Conditioner is a and established hair care category featuring products that moisturize, detangle, protect against heat and envir...

Purifying Shampoo

1,600 vol/mo
53%
(5y)
55%
(1y)
26%
(3mo)

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Olivia Garden

12,100 vol/mo
53%
(5y)
25%
(1y)
3%
(3mo)

Olivia Garden is a long standing brand of hair care brushes and styling tools, recognized for ergonomic design, professional grade qualit...

Four Reasons

480 vol/mo
51%
(5y)
7%
(1y)
8%
(3mo)

Moroccanoil

110,000 vol/mo
50%
(5y)
2%
(1y)
-8%
(3mo)

Moroccanoil is a well known premium hair and beauty brand famous for argan oil infused products, representing a sustained interest in lux...

Hair Growth Serum

60,500 vol/mo
50%
(5y)
74%
(1y)
21%
(3mo)

Hair Growth Serum is a, established consumer category focused on topical products designed to stimulate scalp health and promote hair gro...

48%
(5y)
15%
(1y)
0%
(3mo)

Heat Protectant Spray is a widely recognized hair care product used to shield hair from damage caused by heat styling tools like flat iro...

Keratin Hair Mask

3,600 vol/mo
47%
(5y)
46%
(1y)
20%
(3mo)

Keratin hair mask is a popular at home hair treatment that infuses keratin proteins to smooth, repair, and reduce frizz, offering salon l...

47%
(5y)
22%
(1y)
-18%
(3mo)

Amika

110,000 vol/mo
46%
(5y)
3%
(1y)
-1%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

Air Dry Hair

1,900 vol/mo
46%
(5y)
41%
(1y)
30%
(3mo)

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...

Boar Bristle Brush

33,100 vol/mo
45%
(5y)
27%
(1y)
2%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

44%
(5y)
31%
(1y)
22%
(3mo)

Detangling hair brushes are specialized tools designed to easily remove knots and tangles from hair, featuring flexible bristles and ergo...

Blowout Brush

9,900 vol/mo
44%
(5y)
25%
(1y)
-17%
(3mo)

Blowout Brush refers to a 1 step styling tool that combines a brush and a hair dryer to deliver fast, salon like blowouts at home. It sur...

Curl Comb

1,600 vol/mo
43%
(5y)
13%
(1y)
14%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Leave In Spray

720 vol/mo
43%
(5y)
41%
(1y)
19%
(3mo)

Leave In Spray is a hair care product category designed to moisturize, detangle, protect, and style hair without rinsing. It has grown du...

42%
(5y)
19%
(1y)
17%
(3mo)

Aerosol hairspray is a long standing hair styling product category using pressurized canisters to dispense lightweight polymers that hold...

Curl Foam

880 vol/mo
42%
(5y)
36%
(1y)
53%
(3mo)

Curl Foam is a hair styling product designed to define and hold curls with light to strong hold, often alcohol free and formulated for hy...

Lash Growth Oil

1,300 vol/mo
39%
(5y)
5%
(1y)
44%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...