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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Glueless Wig

40,500 vol/mo
67%
(5y)
-2%
(1y)
34%
(3mo)

Glueless wigs are a widely adopted category of wigs that use alternative attachment methods (clips, combs, elastic bands, and adhesive fr...

Texture Hair Spray

22,200 vol/mo
63%
(5y)
32%
(1y)
14%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

Heatless Curler

18,100 vol/mo
61%
(5y)
-26%
(1y)
-11%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Hair Dye Shampoo

14,800 vol/mo
60%
(5y)
23%
(1y)
15%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...

Be Curly Aveda

3,600 vol/mo
59%
(5y)
-29%
(1y)
-18%
(3mo)

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Make My Shave

10 vol/mo
59%
(5y)
43%
(1y)
57%
(3mo)

Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in s...

Round Brush

18,100 vol/mo
57%
(5y)
19%
(1y)
10%
(3mo)

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...

Heat Protectant

4,400 vol/mo
57%
(5y)
13%
(1y)
5%
(3mo)

Heat protectants are hair care products designed to shield hair from styling heat (typically blow dryers, curling irons, and flat irons) ...

56%
(5y)
46%
(1y)
19%
(3mo)

Body hair trimmers are grooming devices designed to trim and manage body hair across the torso, legs, and other areas. The trend is drive...

Xtreme Gel

14,800 vol/mo
56%
(5y)
68%
(1y)
223%
(3mo)

Xtreme Gel refers to a family of high hold hair gels marketed under various brands and retailers; it appears as a product category with m...

56%
(5y)
54%
(1y)
32%
(3mo)

Hydrating Conditioner is a hair care product category focused on providing moisture and hydration to damaged or dry hair, leveraging ingr...

IGK Hair

8,100 vol/mo
56%
(5y)
-14%
(1y)
0%
(3mo)

IGK Hair is a recognized global haircare and styling brand known for its innovative products, salon grade formulations, and strong social...

56%
(5y)
51%
(1y)
32%
(3mo)

Leave In Conditioner is a and established hair care category featuring products that moisturize, detangle, protect against heat and envir...

Purifying Shampoo

1,600 vol/mo
53%
(5y)
55%
(1y)
26%
(3mo)

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Olivia Garden

12,100 vol/mo
53%
(5y)
25%
(1y)
3%
(3mo)

Olivia Garden is a long standing brand of hair care brushes and styling tools, recognized for ergonomic design, professional grade qualit...

Moroccanoil

110,000 vol/mo
50%
(5y)
2%
(1y)
-8%
(3mo)

Moroccanoil is a well known premium hair and beauty brand famous for argan oil infused products, representing a sustained interest in lux...

Hair Growth Serum

60,500 vol/mo
50%
(5y)
74%
(1y)
21%
(3mo)

Hair Growth Serum is a, established consumer category focused on topical products designed to stimulate scalp health and promote hair gro...

48%
(5y)
15%
(1y)
0%
(3mo)

Heat Protectant Spray is a widely recognized hair care product used to shield hair from damage caused by heat styling tools like flat iro...

Keratin Hair Mask

3,600 vol/mo
47%
(5y)
46%
(1y)
20%
(3mo)

Keratin hair mask is a popular at home hair treatment that infuses keratin proteins to smooth, repair, and reduce frizz, offering salon l...

Amika

110,000 vol/mo
46%
(5y)
3%
(1y)
-1%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

Air Dry Hair

1,900 vol/mo
46%
(5y)
41%
(1y)
30%
(3mo)

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...