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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Sea Salt Hair Spray

22,200 vol/mo
79%
(5y)
28%
(1y)
66%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

Texture Hair Spray

22,200 vol/mo
78%
(5y)
49%
(1y)
61%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

Keratin Hair Mask

3,600 vol/mo
77%
(5y)
101%
(1y)
141%
(3mo)

Keratin hair mask is a popular at home hair treatment that infuses keratin proteins to smooth, repair, and reduce frizz, offering salon l...

Ouai

74,000 vol/mo
76%
(5y)
20%
(1y)
58%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Detangling Spray

12,100 vol/mo
75%
(5y)
102%
(1y)
150%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Infinitipro

1,300 vol/mo
74%
(5y)
84%
(1y)
290%
(3mo)

Infinitipro (InfinitiPRO) is a branding lineage for Conair’s InfinitiPRO line of hair styling tools, notably including ionic ceramic dr...

Hair Growth Serum

60,500 vol/mo
73%
(5y)
123%
(1y)
64%
(3mo)

Hair Growth Serum is a, established consumer category focused on topical products designed to stimulate scalp health and promote hair gro...

Bb Shampoo

480 vol/mo
72%
(5y)
369%
(1y)
630%
(3mo)

Kitsch

201,000 vol/mo
72%
(5y)
65%
(1y)
12%
(3mo)
71%
(5y)
75%
(1y)
85%
(3mo)

Moroccanoil

110,000 vol/mo
69%
(5y)
41%
(1y)
132%
(3mo)

Moroccanoil is a well known premium hair and beauty brand famous for argan oil infused products, representing a sustained interest in lux...

Hair Perfector

260 vol/mo
67%
(5y)
279%
(1y)
581%
(3mo)

Split End Trimmer

14,800 vol/mo
66%
(5y)
-14%
(1y)
2%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Boar Bristle Brush

33,100 vol/mo
65%
(5y)
61%
(1y)
57%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

DS Laboratories

1,900 vol/mo
65%
(5y)
153%
(1y)
555%
(3mo)

Hair Wax Stick

22,200 vol/mo
64%
(5y)
0%
(1y)
96%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Dry Texture Spray

3,600 vol/mo
64%
(5y)
63%
(1y)
134%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Olivia Garden

12,100 vol/mo
63%
(5y)
52%
(1y)
27%
(3mo)

Olivia Garden is a long standing brand of hair care brushes and styling tools, recognized for ergonomic design, professional grade qualit...

Lash Shampoo

5,400 vol/mo
62%
(5y)
204%
(1y)
630%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

61%
(5y)
93%
(1y)
136%
(3mo)

Detangling hair brushes are specialized tools designed to easily remove knots and tangles from hair, featuring flexible bristles and ergo...

61%
(5y)
42%
(1y)
300%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

Heat Protectant

4,400 vol/mo
61%
(5y)
19%
(1y)
12%
(3mo)

Heat protectants are hair care products designed to shield hair from styling heat (typically blow dryers, curling irons, and flat irons) ...

Xtreme Gel

14,800 vol/mo
61%
(5y)
78%
(1y)
293%
(3mo)

Xtreme Gel refers to a family of high hold hair gels marketed under various brands and retailers; it appears as a product category with m...

55%
(5y)
109%
(1y)
200%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

Leave In Spray

720 vol/mo
54%
(5y)
60%
(1y)
53%
(3mo)

Leave In Spray is a hair care product category designed to moisturize, detangle, protect, and style hair without rinsing. It has grown du...

Make My Shave

10 vol/mo
53%
(5y)
41%
(1y)
22%
(3mo)

Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in s...

Blowout Brush

9,900 vol/mo
53%
(5y)
42%
(1y)
9%
(3mo)

Blowout Brush refers to a 1 step styling tool that combines a brush and a hair dryer to deliver fast, salon like blowouts at home. It sur...

Detox Shampoo

9,900 vol/mo
51%
(5y)
71%
(1y)
123%
(3mo)

Detox Shampoo is a hair care trend focused on cleansing and purifying the scalp and hair using formulas that often include charcoal, clay...

49%
(5y)
125%
(1y)
336%
(3mo)

Hypoallergenic Shampoo is a hair care category focused on formulations designed to minimize allergens, fragrance, and irritants to reduce...

49%
(5y)
23%
(1y)
12%
(3mo)

Heat Protectant Spray is a widely recognized hair care product used to shield hair from damage caused by heat styling tools like flat iro...