Trends is free while in Beta

Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

42%
(5y)
19%
(1y)
17%
(3mo)

Aerosol hairspray is a long standing hair styling product category using pressurized canisters to dispense lightweight polymers that hold...

Curl Foam

880 vol/mo
42%
(5y)
36%
(1y)
53%
(3mo)

Curl Foam is a hair styling product designed to define and hold curls with light to strong hold, often alcohol free and formulated for hy...

Viori

60,500 vol/mo
39%
(5y)
-4%
(1y)
-29%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

O Way

390 vol/mo
38%
(5y)
56%
(1y)
31%
(3mo)

O Way (Oway) is a, established brand representing Organic Way, a professional haircare line built on biodynamic, organic, plastic free pa...

Hair Mousse

33,100 vol/mo
38%
(5y)
13%
(1y)
19%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

Detangling Spray

12,100 vol/mo
38%
(5y)
35%
(1y)
13%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Hair Dryers

90,500 vol/mo
37%
(5y)
69%
(1y)
91%
(3mo)

Hair Dryers are a long standing grooming appliance with ongoing innovations in drying speed, heat control, and user experience, including...

Dry Texture Spray

3,600 vol/mo
37%
(5y)
20%
(1y)
-1%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Hair Glaze

480 vol/mo
37%
(5y)
22%
(1y)
6%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Prose

165,000 vol/mo
35%
(5y)
-8%
(1y)
19%
(3mo)

Prose is a personalized, subscription based haircare brand that crafts custom formulas based on individual hair needs, signaling a broade...

Hair Cuff

3,600 vol/mo
34%
(5y)
60%
(1y)
42%
(3mo)

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

Rinse

18,100 vol/mo
33%
(5y)
28%
(1y)
25%
(3mo)

Rinse is an on demand laundry and dry cleaning service operating in multiple markets, recognized as a brand in the on demand household se...

31%
(5y)
-9%
(1y)
34%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

Coco and Eve

22,200 vol/mo
30%
(5y)
-4%
(1y)
30%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Detox Shampoo

9,900 vol/mo
30%
(5y)
18%
(1y)
17%
(3mo)

Detox Shampoo is a hair care trend focused on cleansing and purifying the scalp and hair using formulas that often include charcoal, clay...

30%
(5y)
13%
(1y)
28%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

Hair Oil

60,500 vol/mo
29%
(5y)
5%
(1y)
22%
(3mo)

Hair oil is a longstanding consumer product category focused on scalp and hair health, growth, and conditioning, with renewed attention t...

29%
(5y)
14%
(1y)
12%
(3mo)

Leave In Conditioner is a hair care product designed to moisturize, detangle, and protect hair without rinsing, enabling easier styling a...

Lash Serum

33,100 vol/mo
29%
(5y)
12%
(1y)
4%
(3mo)

Lash Serum is a beauty product category centered on enhancing eyelash length and fullness through topical serums that use active ingredie...

Infinitipro

1,300 vol/mo
27%
(5y)
1%
(1y)
-15%
(3mo)

Infinitipro (InfinitiPRO) is a branding lineage for Conair’s InfinitiPRO line of hair styling tools, notably including ionic ceramic dr...

Hair Diffuser

1,900 vol/mo
27%
(5y)
9%
(1y)
0%
(3mo)

Hair diffuser attachments for blow dryers are designed to evenly distribute airflow to the hair to enhance curl definition, reduce frizz,...

Hair Growth Oil

90,500 vol/mo
27%
(5y)
0%
(1y)
21%
(3mo)

Hair Growth Oil is a consumer trend where people use concentrated plant based oils (e.g., castor oil, rosemary, peppermint, and other ess...

26%
(5y)
39%
(1y)
33%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Mask

60,500 vol/mo
26%
(5y)
10%
(1y)
11%
(3mo)

Hair mask is a long standing hair care treatment designed to deeply condition, repair damage, and restore moisture to all hair types. It ...

Hair Growth Shampoo

27,100 vol/mo
26%
(5y)
28%
(1y)
24%
(3mo)

Hair Growth Shampoo is a consumer product category focused on shampoos formulated to promote thicker, fuller hair and address issues like...

Conditioner Bar

1,600 vol/mo
25%
(5y)
45%
(1y)
47%
(3mo)

Conditioner Bar is a solid, portable hair conditioner formed into a bar that eliminates liquid packaging and simplifies travel and sustai...

Hair Steamer

18,100 vol/mo
25%
(5y)
16%
(1y)
10%
(3mo)

Hair steamer devices are used to hydrate, soften, and improve manageability of hair by delivering steam to the strands and scalp, a trend...

Pantene

27,100 vol/mo
23%
(5y)
25%
(1y)
37%
(3mo)

Pantene is a long standing global haircare brand owned by Procter & Gamble, widely recognized for its shampoos, conditioners, and treatme...

Hair Botox

18,100 vol/mo
23%
(5y)
48%
(1y)
19%
(3mo)

Hair Botox is a salon treatment marketed to smooth frizz, add shine, and reduce curl by using keratin and protein rich formulations. It ...

Dry Hair Mask

27,100 vol/mo
22%
(5y)
17%
(1y)
29%
(3mo)

Dry Hair Mask is a and established category within hair care, focusing on deep conditioning and moisture restoration for dry or damaged h...