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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Hair Oiling

60,500 vol/mo
84%
(5y)
-12%
(1y)
-2%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

Round Brush

18,100 vol/mo
81%
(5y)
58%
(1y)
102%
(3mo)

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...

Moerie

9,900 vol/mo
80%
(5y)
-9%
(1y)
72%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

Dae Hair

8,100 vol/mo
79%
(5y)
-14%
(1y)
-6%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Biotin Serum

210 vol/mo
79%
(5y)
206%
(1y)
351%
(3mo)

Biotin serum is a topical product containing biotin (vitamin B7) marketed to support hair health, thickness, and scalp condition, as well...

Hair Dye Shampoo

14,800 vol/mo
79%
(5y)
44%
(1y)
82%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...

Sea Salt Hair Spray

22,200 vol/mo
79%
(5y)
28%
(1y)
66%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

Texture Hair Spray

22,200 vol/mo
78%
(5y)
49%
(1y)
61%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

Keratin Hair Mask

3,600 vol/mo
77%
(5y)
101%
(1y)
141%
(3mo)

Keratin hair mask is a popular at home hair treatment that infuses keratin proteins to smooth, repair, and reduce frizz, offering salon l...

Ouai

74,000 vol/mo
76%
(5y)
20%
(1y)
58%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Detangling Spray

12,100 vol/mo
75%
(5y)
102%
(1y)
150%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Infinitipro

1,300 vol/mo
74%
(5y)
84%
(1y)
290%
(3mo)

Infinitipro (InfinitiPRO) is a branding lineage for Conair’s InfinitiPRO line of hair styling tools, notably including ionic ceramic dr...

Hair Growth Serum

60,500 vol/mo
73%
(5y)
123%
(1y)
64%
(3mo)

Hair Growth Serum is a, established consumer category focused on topical products designed to stimulate scalp health and promote hair gro...

Bb Shampoo

480 vol/mo
72%
(5y)
369%
(1y)
630%
(3mo)

Kitsch

201,000 vol/mo
72%
(5y)
65%
(1y)
12%
(3mo)
71%
(5y)
75%
(1y)
85%
(3mo)

Moroccanoil

110,000 vol/mo
69%
(5y)
41%
(1y)
132%
(3mo)

Moroccanoil is a well known premium hair and beauty brand famous for argan oil infused products, representing a sustained interest in lux...

Hair Perfector

260 vol/mo
67%
(5y)
279%
(1y)
581%
(3mo)

Split End Trimmer

14,800 vol/mo
66%
(5y)
-14%
(1y)
2%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Boar Bristle Brush

33,100 vol/mo
65%
(5y)
61%
(1y)
57%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

DS Laboratories

1,900 vol/mo
65%
(5y)
153%
(1y)
555%
(3mo)