Trends is free while in Beta

Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Boar Bristle Brush

33,100 vol/mo
45%
(5y)
27%
(1y)
2%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

Rosemary Oil

60,500 vol/mo
45%
(5y)
-13%
(1y)
18%
(3mo)

Rosemary oil is an essential oil distilled from Rosmarinus officinalis; it is widely used in aromatherapy, skincare, haircare, and tradit...

44%
(5y)
31%
(1y)
22%
(3mo)

Detangling hair brushes are specialized tools designed to easily remove knots and tangles from hair, featuring flexible bristles and ergo...

Blowout Brush

9,900 vol/mo
44%
(5y)
25%
(1y)
-17%
(3mo)

Blowout Brush refers to a 1 step styling tool that combines a brush and a hair dryer to deliver fast, salon like blowouts at home. It sur...

Curl Comb

1,600 vol/mo
43%
(5y)
13%
(1y)
14%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Leave In Spray

720 vol/mo
43%
(5y)
41%
(1y)
19%
(3mo)

Leave In Spray is a hair care product category designed to moisturize, detangle, protect, and style hair without rinsing. It has grown du...

42%
(5y)
19%
(1y)
17%
(3mo)

Aerosol hairspray is a long standing hair styling product category using pressurized canisters to dispense lightweight polymers that hold...

Curl Foam

880 vol/mo
42%
(5y)
36%
(1y)
53%
(3mo)

Curl Foam is a hair styling product designed to define and hold curls with light to strong hold, often alcohol free and formulated for hy...

Viori

60,500 vol/mo
39%
(5y)
-4%
(1y)
-29%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

O Way

390 vol/mo
38%
(5y)
56%
(1y)
31%
(3mo)

O Way (Oway) is a, established brand representing Organic Way, a professional haircare line built on biodynamic, organic, plastic free pa...

Hair Mousse

33,100 vol/mo
38%
(5y)
13%
(1y)
19%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

Detangling Spray

12,100 vol/mo
38%
(5y)
35%
(1y)
13%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Hair Dryers

90,500 vol/mo
37%
(5y)
69%
(1y)
91%
(3mo)

Hair Dryers are a long standing grooming appliance with ongoing innovations in drying speed, heat control, and user experience, including...

Dry Texture Spray

3,600 vol/mo
37%
(5y)
20%
(1y)
-1%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Hair Glaze

480 vol/mo
37%
(5y)
22%
(1y)
6%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Prose

165,000 vol/mo
35%
(5y)
-8%
(1y)
19%
(3mo)

Prose is a personalized, subscription based haircare brand that crafts custom formulas based on individual hair needs, signaling a broade...

Hair Cuff

3,600 vol/mo
34%
(5y)
60%
(1y)
42%
(3mo)

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

Rinse

18,100 vol/mo
33%
(5y)
28%
(1y)
25%
(3mo)

Rinse is an on demand laundry and dry cleaning service operating in multiple markets, recognized as a brand in the on demand household se...

31%
(5y)
-9%
(1y)
34%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

Coco and Eve

22,200 vol/mo
30%
(5y)
-4%
(1y)
30%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Detox Shampoo

9,900 vol/mo
30%
(5y)
18%
(1y)
17%
(3mo)

Detox Shampoo is a hair care trend focused on cleansing and purifying the scalp and hair using formulas that often include charcoal, clay...