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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Heatless Curler

18,100 vol/mo
49%
(5y)
-24%
(1y)
-10%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

49%
(5y)
60%
(1y)
153%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

DAE

40,500 vol/mo
48%
(5y)
5%
(1y)
1%
(3mo)

Hair Mousse

33,100 vol/mo
48%
(5y)
28%
(1y)
65%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

47%
(5y)
82%
(1y)
127%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Glaze

480 vol/mo
47%
(5y)
47%
(1y)
70%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Curl Comb

1,600 vol/mo
47%
(5y)
25%
(1y)
52%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Amika

110,000 vol/mo
47%
(5y)
22%
(1y)
41%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

Scalp Mask

1,600 vol/mo
46%
(5y)
46%
(1y)
88%
(3mo)

Shampoo Dispenser

1,300 vol/mo
46%
(5y)
136%
(1y)
385%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Coco and Eve

22,200 vol/mo
46%
(5y)
2%
(1y)
62%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Hair Steamer

18,100 vol/mo
45%
(5y)
52%
(1y)
94%
(3mo)

Hair steamer devices are used to hydrate, soften, and improve manageability of hair by delivering steam to the strands and scalp, a trend...

IGK Hair

6,600 vol/mo
44%
(5y)
-4%
(1y)
59%
(3mo)

IGK Hair is a recognized global haircare and styling brand known for its innovative products, salon grade formulations, and strong social...

44%
(5y)
35%
(1y)
70%
(3mo)

Aerosol hairspray is a long standing hair styling product category using pressurized canisters to dispense lightweight polymers that hold...

Hair Dryers

90,500 vol/mo
44%
(5y)
82%
(1y)
-3%
(3mo)

Hair Dryers are a long standing grooming appliance with ongoing innovations in drying speed, heat control, and user experience, including...

O Way

390 vol/mo
44%
(5y)
67%
(1y)
4%
(3mo)

O Way (Oway) is a, established brand representing Organic Way, a professional haircare line built on biodynamic, organic, plastic free pa...

Collagen Shampoo

1,000 vol/mo
42%
(5y)
154%
(1y)
387%
(3mo)

Rosemary Oil

60,500 vol/mo
41%
(5y)
3%
(1y)
51%
(3mo)

Rosemary oil is an essential oil distilled from Rosmarinus officinalis; it is widely used in aromatherapy, skincare, haircare, and tradit...

Hair Diffuser

1,900 vol/mo
41%
(5y)
34%
(1y)
67%
(3mo)

Hair diffuser attachments for blow dryers are designed to evenly distribute airflow to the hair to enhance curl definition, reduce frizz,...

Dry Hair Mask

27,100 vol/mo
41%
(5y)
60%
(1y)
118%
(3mo)

Dry Hair Mask is a and established category within hair care, focusing on deep conditioning and moisture restoration for dry or damaged h...

IPL Hair Removal

14,800 vol/mo
40%
(5y)
123%
(1y)
211%
(3mo)

American Crew

6,600 vol/mo
40%
(5y)
80%
(1y)
121%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

Ceremonia

6,600 vol/mo
40%
(5y)
3%
(1y)
12%
(3mo)

Pantene

27,100 vol/mo
40%
(5y)
45%
(1y)
70%
(3mo)

Pantene is a long standing global haircare brand owned by Procter & Gamble, widely recognized for its shampoos, conditioners, and treatme...

Viori

60,500 vol/mo
39%
(5y)
-3%
(1y)
-30%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

Scalp Brush

6,600 vol/mo
39%
(5y)
51%
(1y)
120%
(3mo)

Facial Razor

18,100 vol/mo
38%
(5y)
44%
(1y)
102%
(3mo)

Facial Razor refers to grooming devices and products designed for shaving and facial hair management, including cartridges, razors, elect...

Hair Mask

60,500 vol/mo
38%
(5y)
34%
(1y)
72%
(3mo)

Hair mask is a long standing hair care treatment designed to deeply condition, repair damage, and restore moisture to all hair types. It ...

Hair Oil

60,500 vol/mo
37%
(5y)
27%
(1y)
70%
(3mo)

Hair oil is a longstanding consumer product category focused on scalp and hair health, growth, and conditioning, with renewed attention t...

Kristin Ess

22,200 vol/mo
37%
(5y)
68%
(1y)
91%
(3mo)

Kristin Ess is a celebrity hairstylist founded haircare brand offering accessible, salon inspired products sold at major retailers and on...