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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Flexi Rods

18,100 vol/mo
15%
(5y)
7%
(1y)
9%
(3mo)

Flexi Rods are reusable, foam or plastic coated cylindrical hair curling tools used to create waves and curls without heat. They have gai...

Blow Dryer

3,600 vol/mo
14%
(5y)
1%
(1y)
-9%
(3mo)

Blow Dryer refers to the household appliance used to rapidly dry and style hair by blowing heated or cool air. It is a well established p...

Curls

201,000 vol/mo
13%
(5y)
11%
(1y)
16%
(3mo)

Curls refers to the growing focus on curly hair care, styling products, and techniques that enhance, define, and maintain natural curls a...

13%
(5y)
33%
(1y)
13%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

Virtue Labs

5,400 vol/mo
12%
(5y)
13%
(1y)
-4%
(3mo)

Virtue Labs is a biotech backed prestige haircare brand centered on Alpha Keratin 60ku, with sustained consumer visibility through premiu...

Shampoo Bar

18,100 vol/mo
12%
(5y)
9%
(1y)
23%
(3mo)

Shampoo Bar is a, established product category featuring solid, plastic free alternatives to liquid shampoo. It has gained traction in su...

11%
(5y)
-19%
(1y)
-2%
(3mo)

Texturizing Spray

12,100 vol/mo
11%
(5y)
25%
(1y)
0%
(3mo)

Texturizing spray is a hair styling product designed to add volume, grip, and a lived in texture to styled or natural hair, enabling effo...

Curl Refresher

880 vol/mo
10%
(5y)
10%
(1y)
36%
(3mo)

Curl Refresher is a consumer product category focused on reviving definition and frizz control of second/third day curls without washing....

Eco Hair Gel

4,400 vol/mo
10%
(5y)
-7%
(1y)
11%
(3mo)

Eco Hair Gel refers to the growing consumer interest in hair styling gels formulated with natural, plant based, or environmentally friend...

Curling Cream

9,900 vol/mo
10%
(5y)
2%
(1y)
16%
(3mo)

Curling Cream is a hair styling product designed to define, strengthen, and hold curly hair, reducing frizz and enhancing curl pattern ac...

Brown Hair Dye

22,200 vol/mo
7%
(5y)
27%
(1y)
9%
(3mo)

Brown hair dye is a longstanding hair color category that is experiencing renewed interest as consumers seek natural, low maintenance sha...

Hair Tinsel

60,500 vol/mo
7%
(5y)
24%
(1y)
10%
(3mo)

Hair tinsel refers to thin metallic or iridescent strands woven or clipped into hair to create a shimmering, festive look. It has gained ...

6%
(5y)
22%
(1y)
4%
(3mo)

Color Depositing Conditioner is a haircare product category that deposits temporary hair color pigments while conditioning the hair, allo...

Hair Toppers

22,200 vol/mo
4%
(5y)
5%
(1y)
19%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Bobby Pins

110 vol/mo
3%
(5y)
11%
(1y)
10%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

Afro

60,500 vol/mo
1%
(5y)
9%
(1y)
18%
(3mo)

Afro refers to the cultural and fashion movement centered on natural African hair textures, especially the resurgence and celebration of ...

Shampoo Dispenser

1,300 vol/mo
1%
(5y)
22%
(1y)
48%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Bed Head

22,200 vol/mo
0%
(5y)
20%
(1y)
14%
(3mo)

Bed Head is a, established haircare brand line created by TIGI (a brand known for bold styling products). The term is used to refer to bo...

Invisible Locs

18,100 vol/mo
-1%
(5y)
-35%
(1y)
-14%
(3mo)

Invisible Locs is a TikTok driven protective hairstyle trend that mimics the look of traditional locs using twists or faux loc extensions...

Aussie

60,500 vol/mo
-5%
(5y)
0%
(1y)
16%
(3mo)

Aussie refers to topics related to Australia broadly, including Australian brands, culture, and the Australian dollar; current signals sh...

Biolage Shampoo

49,500 vol/mo
-5%
(5y)
2%
(1y)
-5%
(3mo)

Biolage Shampoo is a professional grade haircare shampoo brand developed by Matrix, a subsidiary of L'Oréal. The topic reflects ongoing ...

Hair Bleach

27,100 vol/mo
-6%
(5y)
16%
(1y)
19%
(3mo)

Hair bleach is a widely discussed trend around lightening hair color to achieve platinum, ash, or vibrant pastel tones. It encompasses co...

Braiding Hair

135,000 vol/mo
-6%
(5y)
3%
(1y)
15%
(3mo)

Braiding Hair is a longstanding, globally recognized hair styling practice involving weaving, plaiting, and cornrow techniques using natu...

Flat Iron

60,500 vol/mo
-7%
(5y)
4%
(1y)
-4%
(3mo)

Flat Iron refers to the hair straightening iron category and its related brands and products. The trend centers on consumer demand for fa...

Slick Gorilla

2,900 vol/mo
-7%
(5y)
5%
(1y)
22%
(3mo)

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Argan Oil

60,500 vol/mo
-10%
(5y)
3%
(1y)
16%
(3mo)

Argan Oil is a, established commodity and cosmetic ingredient derived from the kernels of the argan tree native to Morocco. It is widely ...

Afro Wig

6,600 vol/mo
-13%
(5y)
14%
(1y)
-13%
(3mo)

Afro Wig is a, established trend in fashion and beauty that centers on wigs and hairpieces designed to replicate natural afro textured ha...

-14%
(5y)
6%
(1y)
33%
(3mo)

John Frieda Shampoo is a, long standing hair care brand line; attention around it typically centers on product innovations, reformulation...

Got2b Glued

14,800 vol/mo
-15%
(5y)
16%
(1y)
-4%
(3mo)

Got2b Glued is a high hold hair gel brand popular in hairstyling, fashion, and DIY beauty communities. The trend centers on extreme hold,...