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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Hair Wax Stick

22,200 vol/mo
64%
(5y)
0%
(1y)
96%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Dry Texture Spray

3,600 vol/mo
64%
(5y)
63%
(1y)
134%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Olivia Garden

12,100 vol/mo
63%
(5y)
52%
(1y)
27%
(3mo)

Olivia Garden is a long standing brand of hair care brushes and styling tools, recognized for ergonomic design, professional grade qualit...

Lash Shampoo

5,400 vol/mo
62%
(5y)
204%
(1y)
630%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

61%
(5y)
93%
(1y)
136%
(3mo)

Detangling hair brushes are specialized tools designed to easily remove knots and tangles from hair, featuring flexible bristles and ergo...

61%
(5y)
42%
(1y)
300%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

Heat Protectant

4,400 vol/mo
61%
(5y)
19%
(1y)
12%
(3mo)

Heat protectants are hair care products designed to shield hair from styling heat (typically blow dryers, curling irons, and flat irons) ...

Xtreme Gel

14,800 vol/mo
61%
(5y)
78%
(1y)
293%
(3mo)

Xtreme Gel refers to a family of high hold hair gels marketed under various brands and retailers; it appears as a product category with m...

55%
(5y)
109%
(1y)
200%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

Leave In Spray

720 vol/mo
54%
(5y)
60%
(1y)
53%
(3mo)

Leave In Spray is a hair care product category designed to moisturize, detangle, protect, and style hair without rinsing. It has grown du...

Make My Shave

10 vol/mo
53%
(5y)
41%
(1y)
22%
(3mo)

Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in s...

Blowout Brush

9,900 vol/mo
53%
(5y)
42%
(1y)
9%
(3mo)

Blowout Brush refers to a 1 step styling tool that combines a brush and a hair dryer to deliver fast, salon like blowouts at home. It sur...

Detox Shampoo

9,900 vol/mo
51%
(5y)
71%
(1y)
123%
(3mo)

Detox Shampoo is a hair care trend focused on cleansing and purifying the scalp and hair using formulas that often include charcoal, clay...

49%
(5y)
125%
(1y)
336%
(3mo)

Hypoallergenic Shampoo is a hair care category focused on formulations designed to minimize allergens, fragrance, and irritants to reduce...

49%
(5y)
23%
(1y)
12%
(3mo)

Heat Protectant Spray is a widely recognized hair care product used to shield hair from damage caused by heat styling tools like flat iro...

Heatless Curler

18,100 vol/mo
49%
(5y)
-24%
(1y)
-10%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

49%
(5y)
60%
(1y)
153%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

DAE

40,500 vol/mo
48%
(5y)
5%
(1y)
1%
(3mo)

Hair Mousse

33,100 vol/mo
48%
(5y)
28%
(1y)
65%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

47%
(5y)
82%
(1y)
127%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Glaze

480 vol/mo
47%
(5y)
47%
(1y)
70%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...