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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Conditioner Bar

1,600 vol/mo
25%
(5y)
45%
(1y)
47%
(3mo)

Conditioner Bar is a solid, portable hair conditioner formed into a bar that eliminates liquid packaging and simplifies travel and sustai...

Hair Steamer

18,100 vol/mo
25%
(5y)
16%
(1y)
10%
(3mo)

Hair steamer devices are used to hydrate, soften, and improve manageability of hair by delivering steam to the strands and scalp, a trend...

Pantene

27,100 vol/mo
23%
(5y)
25%
(1y)
37%
(3mo)

Pantene is a long standing global haircare brand owned by Procter & Gamble, widely recognized for its shampoos, conditioners, and treatme...

Hair Botox

14,800 vol/mo
23%
(5y)
48%
(1y)
19%
(3mo)

Hair Botox is a salon treatment marketed to smooth frizz, add shine, and reduce curl by using keratin and protein rich formulations. It ...

Dry Hair Mask

27,100 vol/mo
22%
(5y)
17%
(1y)
29%
(3mo)

Dry Hair Mask is a and established category within hair care, focusing on deep conditioning and moisture restoration for dry or damaged h...

Kristin Ess

22,200 vol/mo
22%
(5y)
35%
(1y)
-2%
(3mo)

Kristin Ess is a celebrity hairstylist founded haircare brand offering accessible, salon inspired products sold at major retailers and on...

Framar

12,100 vol/mo
21%
(5y)
14%
(1y)
-10%
(3mo)

Framar is a recognized brand in the hair care and salon supply space, best known for its professional foil and related color application ...

R And Co

9,900 vol/mo
20%
(5y)
36%
(1y)
30%
(3mo)

R+Co is a premium haircare brand formed by leading global stylists, known for performance oriented products, distinctive branding, and on...

Keratin Treatments

60,500 vol/mo
19%
(5y)
26%
(1y)
10%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

Curlsmith

33,100 vol/mo
19%
(5y)
2%
(1y)
-1%
(3mo)

Curlsmith is a, established haircare brand specializing in premium products for curly, coily, and textured hair, known for color paramete...

Good Dye Young

27,100 vol/mo
19%
(5y)
81%
(1y)
4%
(3mo)

Good Dye Young is a hair color brand co founded by Kat Von D that focuses on vegan, semi permanent hair dyes and bold, fashion forward co...

Scalp Detox

3,600 vol/mo
18%
(5y)
-4%
(1y)
32%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Barber Scissors

3,600 vol/mo
17%
(5y)
18%
(1y)
22%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

American Crew

6,600 vol/mo
17%
(5y)
30%
(1y)
33%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

Oil Hair Mask

590 vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)

Oil Hair Mask is a recognized hair care trend focusing on deep conditioning treatments using natural or infused oils (e.g., argan, coconu...

Flexi Rods

18,100 vol/mo
15%
(5y)
7%
(1y)
9%
(3mo)

Flexi Rods are reusable, foam or plastic coated cylindrical hair curling tools used to create waves and curls without heat. They have gai...

Blow Dryer

3,600 vol/mo
14%
(5y)
1%
(1y)
-9%
(3mo)

Blow Dryer refers to the household appliance used to rapidly dry and style hair by blowing heated or cool air. It is a well established p...

Curls

201,000 vol/mo
13%
(5y)
11%
(1y)
16%
(3mo)

Curls refers to the growing focus on curly hair care, styling products, and techniques that enhance, define, and maintain natural curls a...

13%
(5y)
33%
(1y)
13%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

Virtue Labs

5,400 vol/mo
12%
(5y)
13%
(1y)
-4%
(3mo)

Virtue Labs is a biotech backed prestige haircare brand centered on Alpha Keratin 60ku, with sustained consumer visibility through premiu...

Shampoo Bar

18,100 vol/mo
12%
(5y)
9%
(1y)
23%
(3mo)

Shampoo Bar is a, established product category featuring solid, plastic free alternatives to liquid shampoo. It has gained traction in su...