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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

6%
(5y)
15%
(1y)
12%
(3mo)

Hypoallergenic Shampoo is a hair care category focused on formulations designed to minimize allergens, fragrance, and irritants to reduce...

6%
(5y)
22%
(1y)
4%
(3mo)

Color Depositing Conditioner is a haircare product category that deposits temporary hair color pigments while conditioning the hair, allo...

Hair Toppers

22,200 vol/mo
4%
(5y)
5%
(1y)
19%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Bobby Pins

110 vol/mo
3%
(5y)
11%
(1y)
10%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

Lash Shampoo

5,400 vol/mo
2%
(5y)
14%
(1y)
31%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

Afro

60,500 vol/mo
1%
(5y)
9%
(1y)
18%
(3mo)

Afro refers to the cultural and fashion movement centered on natural African hair textures, especially the resurgence and celebration of ...

Shampoo Dispenser

1,300 vol/mo
1%
(5y)
22%
(1y)
48%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Bed Head

22,200 vol/mo
0%
(5y)
20%
(1y)
14%
(3mo)

Bed Head is a, established haircare brand line created by TIGI (a brand known for bold styling products). The term is used to refer to bo...

Invisible Locs

18,100 vol/mo
-1%
(5y)
-35%
(1y)
-14%
(3mo)

Invisible Locs is a TikTok driven protective hairstyle trend that mimics the look of traditional locs using twists or faux loc extensions...

Aussie

60,500 vol/mo
-5%
(5y)
0%
(1y)
16%
(3mo)

Aussie refers to topics related to Australia broadly, including Australian brands, culture, and the Australian dollar; current signals sh...

Biolage Shampoo

49,500 vol/mo
-5%
(5y)
2%
(1y)
-5%
(3mo)

Biolage Shampoo is a professional grade haircare shampoo brand developed by Matrix, a subsidiary of L'Oréal. The topic reflects ongoing ...

Braiding Hair

135,000 vol/mo
-6%
(5y)
3%
(1y)
15%
(3mo)

Braiding Hair is a longstanding, globally recognized hair styling practice involving weaving, plaiting, and cornrow techniques using natu...

Argan Oil

60,500 vol/mo
-10%
(5y)
3%
(1y)
16%
(3mo)

Argan Oil is a, established commodity and cosmetic ingredient derived from the kernels of the argan tree native to Morocco. It is widely ...

Afro Wig

6,600 vol/mo
-13%
(5y)
14%
(1y)
-13%
(3mo)

Afro Wig is a, established trend in fashion and beauty that centers on wigs and hairpieces designed to replicate natural afro textured ha...

Curling Wand

27,100 vol/mo
-19%
(5y)
6%
(1y)
-26%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

-21%
(5y)
-49%
(1y)
16%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Carol's Daughter

22,200 vol/mo
-22%
(5y)
-18%
(1y)
53%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

Ogx Shampoo

22,200 vol/mo
-24%
(5y)
25%
(1y)
28%
(3mo)

OGX Shampoo is a, widely available haircare brand known for its variety of sulfate free and coconut or keratin based formulas, popular i...

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

Hair Clay Mask

1,000 vol/mo
-32%
(5y)
29%
(1y)
84%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-6%
(1y)
2%
(3mo)

Curtain bangs is a hairstyle where the bangs are parted in the middle and frame the face, often blending with layers to create a soft, fa...

Denman Brush

40,500 vol/mo
-44%
(5y)
12%
(1y)
30%
(3mo)

The Denman Brush is a classic styling and detangling brush widely used in hair care for smoothing, sectioning, and defining curls; it rem...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

9999%+
(5y)
2452%
(1y)
91%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

9999%+
(5y)
1124%
(1y)
15%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...