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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

John Frieda

8,100 vol/mo
-15%
(5y)
11%
(1y)
22%
(3mo)

John Frieda is a, long established hair care brand known for its frizz control and color protection products. The trend analysis recogniz...

Curling Wand

27,100 vol/mo
-19%
(5y)
6%
(1y)
-26%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

-21%
(5y)
-49%
(1y)
16%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Ogx Shampoo

22,200 vol/mo
-24%
(5y)
25%
(1y)
28%
(3mo)

OGX Shampoo is a, widely available haircare brand known for its variety of sulfate free and coconut or keratin based formulas, popular i...

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Hair Clay Mask

1,300 vol/mo
-43%
(5y)
0%
(1y)
27%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

9999%+
(5y)
2452%
(1y)
91%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

9999%+
(5y)
1124%
(1y)
15%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

9999%+
(5y)
540%
(1y)
64%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
464%
(1y)
104%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

9999%+
(5y)
222%
(1y)
38%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
162%
(1y)
34%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

9999%+
(5y)
120%
(1y)
23%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Keratin Gel

480 vol/mo
9999%+
(5y)
118%
(1y)
-7%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

9999%+
(5y)
108%
(1y)
4%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Tsubaki Oil

1,000 vol/mo
9999%+
(5y)
79%
(1y)
45%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...

9999%+
(5y)
-74%
(1y)
1%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Scandinavian Biolabs is a biotechnology company focused on peptide based hair growth products and scalp health, leveraging Scandinavian r...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Hyaluronic Acid Scalp Serum is a skincare inspired hair care product designed to hydrate the scalp and support scalp health by delivering...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Boho Tribal Braids is a recognizable hairstyles trend that combines bohemian inspired loose, textured braids with traditional tribal brai...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aphogee 2 Minute Reconstructor is a protein based hair treatment designed to repair and rebuild damaged hair cuticles. It gained visibili...

Oqhair

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
39%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

OSIS Schwarzkopf refers to the OSIS+ line of professional hair styling products from Schwarzkopf Professional, a brand within Henkel. The...

S Curl Texturizer

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

S Curl Texturizer is a hair care product line designed to texturize tightly curled hair to unlock looser, more manageable curl patterns w...