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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Kristin Ess

22,200 vol/mo
22%
(5y)
35%
(1y)
-2%
(3mo)

Kristin Ess is a celebrity hairstylist founded haircare brand offering accessible, salon inspired products sold at major retailers and on...

Sugaring NYC

320 vol/mo
21%
(5y)
-11%
(1y)
8%
(3mo)

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

Facial Razor

18,100 vol/mo
21%
(5y)
9%
(1y)
16%
(3mo)

Facial Razor refers to grooming devices and products designed for shaving and facial hair management, including cartridges, razors, elect...

Framar

12,100 vol/mo
21%
(5y)
14%
(1y)
-10%
(3mo)

Framar is a recognized brand in the hair care and salon supply space, best known for its professional foil and related color application ...

R And Co

9,900 vol/mo
20%
(5y)
36%
(1y)
30%
(3mo)

R+Co is a premium haircare brand formed by leading global stylists, known for performance oriented products, distinctive branding, and on...

Biotin Spray

590 vol/mo
20%
(5y)
34%
(1y)
14%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

Bevel

33,100 vol/mo
20%
(5y)
6%
(1y)
8%
(3mo)

Bevel is a premium grooming brand focused on men with sensitive skin and coarse hair, best known for its safety razor system and tailored...

Keratin Treatments

60,500 vol/mo
19%
(5y)
26%
(1y)
10%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

Curlsmith

33,100 vol/mo
19%
(5y)
2%
(1y)
-1%
(3mo)

Curlsmith is a, established haircare brand specializing in premium products for curly, coily, and textured hair, known for color paramete...

Beard Pen

1,000 vol/mo
19%
(5y)
105%
(1y)
53%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

Scalp Detox

3,600 vol/mo
18%
(5y)
-4%
(1y)
32%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Barber Scissors

3,600 vol/mo
17%
(5y)
18%
(1y)
22%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

American Crew

6,600 vol/mo
17%
(5y)
30%
(1y)
33%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

Oil Hair Mask

590 vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)

Oil Hair Mask is a recognized hair care trend focusing on deep conditioning treatments using natural or infused oils (e.g., argan, coconu...

Flexi Rods

18,100 vol/mo
15%
(5y)
7%
(1y)
9%
(3mo)

Flexi Rods are reusable, foam or plastic coated cylindrical hair curling tools used to create waves and curls without heat. They have gai...

Mullet Hair

12,100 vol/mo
15%
(5y)
0%
(1y)
8%
(3mo)

Mullet hair is experiencing a resurgence as a bold, retro inspired hairstyle embraced by a broad range of age groups, fueled by social me...

14%
(5y)
97%
(1y)
231%
(3mo)

John Frieda Frizz Ease is a long standing hair care line focused on anti frizz solutions, widely recognized in the global consumer market...

Blow Dryer

3,600 vol/mo
14%
(5y)
1%
(1y)
-9%
(3mo)

Blow Dryer refers to the household appliance used to rapidly dry and style hair by blowing heated or cool air. It is a well established p...

Curls

201,000 vol/mo
13%
(5y)
11%
(1y)
16%
(3mo)

Curls refers to the growing focus on curly hair care, styling products, and techniques that enhance, define, and maintain natural curls a...

13%
(5y)
33%
(1y)
13%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

Shampoo Bar

18,100 vol/mo
12%
(5y)
9%
(1y)
23%
(3mo)

Shampoo Bar is a, established product category featuring solid, plastic free alternatives to liquid shampoo. It has gained traction in su...

11%
(5y)
-19%
(1y)
-2%
(3mo)

Texturizing Spray

12,100 vol/mo
11%
(5y)
25%
(1y)
0%
(3mo)

Texturizing spray is a hair styling product designed to add volume, grip, and a lived in texture to styled or natural hair, enabling effo...

Curl Refresher

880 vol/mo
10%
(5y)
10%
(1y)
36%
(3mo)

Curl Refresher is a consumer product category focused on reviving definition and frizz control of second/third day curls without washing....

Eco Hair Gel

4,400 vol/mo
10%
(5y)
-7%
(1y)
11%
(3mo)

Eco Hair Gel refers to the growing consumer interest in hair styling gels formulated with natural, plant based, or environmentally friend...

Curling Cream

9,900 vol/mo
10%
(5y)
2%
(1y)
16%
(3mo)

Curling Cream is a hair styling product designed to define, strengthen, and hold curly hair, reducing frizz and enhancing curl pattern ac...

Bowl Cut

90,500 vol/mo
9%
(5y)
26%
(1y)
25%
(3mo)

Bowl Cut is a retro inspired hairstyle that has re emerged as a versatile, low maintenance look appealing to a wide range of ages and gen...

Brown Hair Dye

22,200 vol/mo
7%
(5y)
27%
(1y)
9%
(3mo)

Brown hair dye is a longstanding hair color category that is experiencing renewed interest as consumers seek natural, low maintenance sha...

Hair Tinsel

60,500 vol/mo
7%
(5y)
24%
(1y)
10%
(3mo)

Hair tinsel refers to thin metallic or iridescent strands woven or clipped into hair to create a shimmering, festive look. It has gained ...

Biotin Serum

210 vol/mo
7%
(5y)
44%
(1y)
46%
(3mo)

Biotin serum is a topical product containing biotin (vitamin B7) marketed to support hair health, thickness, and scalp condition, as well...

6%
(5y)
15%
(1y)
12%
(3mo)

Hypoallergenic Shampoo is a hair care category focused on formulations designed to minimize allergens, fragrance, and irritants to reduce...

6%
(5y)
22%
(1y)
4%
(3mo)

Color Depositing Conditioner is a haircare product category that deposits temporary hair color pigments while conditioning the hair, allo...

Hair Toppers

22,200 vol/mo
4%
(5y)
5%
(1y)
19%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Bobby Pins

110 vol/mo
3%
(5y)
11%
(1y)
10%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

Lash Shampoo

5,400 vol/mo
2%
(5y)
14%
(1y)
31%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

Afro

60,500 vol/mo
1%
(5y)
9%
(1y)
18%
(3mo)

Afro refers to the cultural and fashion movement centered on natural African hair textures, especially the resurgence and celebration of ...

Shampoo Dispenser

1,300 vol/mo
1%
(5y)
22%
(1y)
48%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Bed Head

22,200 vol/mo
0%
(5y)
20%
(1y)
14%
(3mo)

Bed Head is a, established haircare brand line created by TIGI (a brand known for bold styling products). The term is used to refer to bo...

Invisible Locs

18,100 vol/mo
-1%
(5y)
-35%
(1y)
-14%
(3mo)

Invisible Locs is a TikTok driven protective hairstyle trend that mimics the look of traditional locs using twists or faux loc extensions...

Aussie

60,500 vol/mo
-5%
(5y)
0%
(1y)
16%
(3mo)

Aussie refers to topics related to Australia broadly, including Australian brands, culture, and the Australian dollar; current signals sh...

Biolage Shampoo

49,500 vol/mo
-5%
(5y)
2%
(1y)
-5%
(3mo)

Biolage Shampoo is a professional grade haircare shampoo brand developed by Matrix, a subsidiary of L'Oréal. The topic reflects ongoing ...

Braiding Hair

135,000 vol/mo
-6%
(5y)
3%
(1y)
15%
(3mo)

Braiding Hair is a longstanding, globally recognized hair styling practice involving weaving, plaiting, and cornrow techniques using natu...

Argan Oil

60,500 vol/mo
-10%
(5y)
3%
(1y)
16%
(3mo)

Argan Oil is a, established commodity and cosmetic ingredient derived from the kernels of the argan tree native to Morocco. It is widely ...

Afro Wig

6,600 vol/mo
-13%
(5y)
14%
(1y)
-13%
(3mo)

Afro Wig is a, established trend in fashion and beauty that centers on wigs and hairpieces designed to replicate natural afro textured ha...

Curling Wand

27,100 vol/mo
-19%
(5y)
6%
(1y)
-26%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

-21%
(5y)
-49%
(1y)
16%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Carol's Daughter

22,200 vol/mo
-22%
(5y)
-18%
(1y)
53%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

Ogx Shampoo

22,200 vol/mo
-24%
(5y)
25%
(1y)
28%
(3mo)

OGX Shampoo is a, widely available haircare brand known for its variety of sulfate free and coconut or keratin based formulas, popular i...

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

Hair Clay Mask

1,000 vol/mo
-32%
(5y)
29%
(1y)
84%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-6%
(1y)
2%
(3mo)

Curtain bangs is a hairstyle where the bangs are parted in the middle and frame the face, often blending with layers to create a soft, fa...

Denman Brush

40,500 vol/mo
-44%
(5y)
12%
(1y)
30%
(3mo)

The Denman Brush is a classic styling and detangling brush widely used in hair care for smoothing, sectioning, and defining curls; it rem...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

9999%+
(5y)
2452%
(1y)
91%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

9999%+
(5y)
1124%
(1y)
15%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

9999%+
(5y)
540%
(1y)
64%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
464%
(1y)
104%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

9999%+
(5y)
384%
(1y)
39%
(3mo)

Beard Growth Serum is a consumer health and grooming trend focused on serums designed to stimulate facial hair growth, improve beard dens...

9999%+
(5y)
222%
(1y)
38%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
162%
(1y)
34%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

9999%+
(5y)
120%
(1y)
23%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Keratin Gel

210 vol/mo
9999%+
(5y)
118%
(1y)
-7%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

9999%+
(5y)
108%
(1y)
4%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Tsubaki Oil

880 vol/mo
9999%+
(5y)
79%
(1y)
45%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...

9999%+
(5y)
-74%
(1y)
1%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Folding Hair Dryer is a product category focused on compact, collapsible hair dryers designed for travel, enabling easy packing and porta...

9999%+
(5y)
9999%+
(1y)
122%
(3mo)

Portable hair straighteners are compact, travel friendly flat irons designed for on the go styling. They offer smaller plates, lower powe...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Negative Ion Brush is a consumer hair care device marketed to emit negative ions during brushing to reduce frizz, increase shine, and min...

Anti-frizz Spray

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Anti frizz spray is a haircare product designed to reduce frizz and flyaways, providing a smoother, more manageable finish, especially in...

9999%+
(5y)
9999%+
(1y)
-10%
(3mo)

The Ionic Thermal Brush is a hair styling tool that combines heated brushing with ion technology to reduce frizz, speed up styling, and i...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Champu Sin Sulfatos refers to sulfate free shampoo products, a and ongoing trend in hair care focused on avoiding sulfates (such as SLS/S...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aphogee 2 Minute Reconstructor is a protein based hair treatment designed to repair and rebuild damaged hair cuticles. It gained visibili...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

OSIS Schwarzkopf refers to the OSIS+ line of professional hair styling products from Schwarzkopf Professional, a brand within Henkel. The...

Eco Styling Gel

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
23%
(3mo)

Eco Styling Gel is a trend focused on hair styling gels formulated with natural, sustainable ingredients and eco friendly packaging, appe...

S Curl Texturizer

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

S Curl Texturizer is a hair care product line designed to texturize tightly curled hair to unlock looser, more manageable curl patterns w...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Hyaluronic Acid Scalp Serum is a skincare inspired hair care product designed to hydrate the scalp and support scalp health by delivering...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Boho Tribal Braids is a recognizable hairstyles trend that combines bohemian inspired loose, textured braids with traditional tribal brai...

Oqhair

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
39%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...