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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Bevel

33,100 vol/mo
20%
(5y)
6%
(1y)
8%
(3mo)

Bevel is a premium grooming brand focused on men with sensitive skin and coarse hair, best known for its safety razor system and tailored...

Keratin Treatments

60,500 vol/mo
19%
(5y)
26%
(1y)
10%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

Curlsmith

33,100 vol/mo
19%
(5y)
2%
(1y)
-1%
(3mo)

Curlsmith is a, established haircare brand specializing in premium products for curly, coily, and textured hair, known for color paramete...

Beard Pen

1,000 vol/mo
19%
(5y)
105%
(1y)
53%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

Scalp Detox

3,600 vol/mo
18%
(5y)
-4%
(1y)
32%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Barber Scissors

3,600 vol/mo
17%
(5y)
18%
(1y)
22%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

American Crew

6,600 vol/mo
17%
(5y)
30%
(1y)
33%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

Oil Hair Mask

590 vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)

Oil Hair Mask is a recognized hair care trend focusing on deep conditioning treatments using natural or infused oils (e.g., argan, coconu...

Flexi Rods

18,100 vol/mo
15%
(5y)
7%
(1y)
9%
(3mo)

Flexi Rods are reusable, foam or plastic coated cylindrical hair curling tools used to create waves and curls without heat. They have gai...

Mullet Hair

12,100 vol/mo
15%
(5y)
0%
(1y)
8%
(3mo)

Mullet hair is experiencing a resurgence as a bold, retro inspired hairstyle embraced by a broad range of age groups, fueled by social me...

14%
(5y)
97%
(1y)
231%
(3mo)

John Frieda Frizz Ease is a long standing hair care line focused on anti frizz solutions, widely recognized in the global consumer market...

Blow Dryer

3,600 vol/mo
14%
(5y)
1%
(1y)
-9%
(3mo)

Blow Dryer refers to the household appliance used to rapidly dry and style hair by blowing heated or cool air. It is a well established p...

Curls

201,000 vol/mo
13%
(5y)
11%
(1y)
16%
(3mo)

Curls refers to the growing focus on curly hair care, styling products, and techniques that enhance, define, and maintain natural curls a...

13%
(5y)
33%
(1y)
13%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

Shampoo Bar

18,100 vol/mo
12%
(5y)
9%
(1y)
23%
(3mo)

Shampoo Bar is a, established product category featuring solid, plastic free alternatives to liquid shampoo. It has gained traction in su...

11%
(5y)
-19%
(1y)
-2%
(3mo)

Texturizing Spray

12,100 vol/mo
11%
(5y)
25%
(1y)
0%
(3mo)

Texturizing spray is a hair styling product designed to add volume, grip, and a lived in texture to styled or natural hair, enabling effo...

Curl Refresher

880 vol/mo
10%
(5y)
10%
(1y)
36%
(3mo)

Curl Refresher is a consumer product category focused on reviving definition and frizz control of second/third day curls without washing....

Eco Hair Gel

4,400 vol/mo
10%
(5y)
-7%
(1y)
11%
(3mo)

Eco Hair Gel refers to the growing consumer interest in hair styling gels formulated with natural, plant based, or environmentally friend...

Curling Cream

9,900 vol/mo
10%
(5y)
2%
(1y)
16%
(3mo)

Curling Cream is a hair styling product designed to define, strengthen, and hold curly hair, reducing frizz and enhancing curl pattern ac...

Bowl Cut

90,500 vol/mo
9%
(5y)
26%
(1y)
25%
(3mo)

Bowl Cut is a retro inspired hairstyle that has re emerged as a versatile, low maintenance look appealing to a wide range of ages and gen...