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Discover Trends in Nail Care

We surface rapidly growing trends in Nail Care before they take off.

Base Coat

3,600 vol/mo
53%
(5y)
67%
(1y)
83%
(3mo)

Base Coat is a foundational layer used across painting and cosmetics to improve adhesion, even out surface texture, and extend the longev...

Cuticle Oil

60,500 vol/mo
44%
(5y)
35%
(1y)
61%
(3mo)

Cuticle oil is a widely used nail care product designed to hydrate and nourish the cuticle area, promote healthy nail growth, and improve...

Olive and June

90,500 vol/mo
39%
(5y)
11%
(1y)
-2%
(3mo)
37%
(5y)
40%
(1y)
70%
(3mo)

Base Coat Nail Polish is a foundational manicure product used to protect nails, improve polish adhesion, and extend wear. The trend empha...

Nail Growth Oil

2,400 vol/mo
34%
(5y)
5%
(1y)
64%
(3mo)

Nail Growth Oil is a beauty and personal care category featuring botanical and nourishing oils designed to support nail growth, strengthe...

Jelly Nails

22,200 vol/mo
34%
(5y)
11%
(1y)
34%
(3mo)

Jelly Nails is a manicure trend featuring translucent, jelly like nail polishes and extensions that create a glassy, candy sheened look. ...

Essie Gel

1,600 vol/mo
29%
(5y)
53%
(1y)
148%
(3mo)

Essie Gel refers to Essie’s line of gel nail polishes and related gel manicure products, popular for long lasting wear and salon qualit...

Gel Nails

90,500 vol/mo
27%
(5y)
16%
(1y)
15%
(3mo)

Gel nails refer to a manicure where gel based polish is cured under UV/LED light, resulting in a durable, glossy finish that lasts longer...

26%
(5y)
36%
(1y)
109%
(3mo)

Nail Strengthener is a consumer trend focusing on products and routines that improve nail health, prevent breakage, and enhance appearanc...

24%
(5y)
88%
(1y)
363%
(3mo)

Nail Grinder

2,400 vol/mo
15%
(5y)
58%
(1y)
87%
(3mo)

Nail Grinder is a, established category of powered tools used for grooming fingernails and pet nails, featuring electric or rechargeable ...

Nail Stickers

320 vol/mo
11%
(5y)
0%
(1y)
10%
(3mo)

Nail stickers refer to decorative adhesive decals and wraps applied to nails for instant, salon like nail art. They have become popular t...

8%
(5y)
-5%
(1y)
25%
(3mo)

Black French Tip Nails is a recognized manicure trend featuring a traditional French manicure with black tips or a black tipped design, b...

Essie

14,800 vol/mo
7%
(5y)
24%
(1y)
90%
(3mo)

Young Nails

22,200 vol/mo
-14%
(5y)
3%
(1y)
11%
(3mo)

Young Nails is a recognized brand in professional nail care, known for its acrylic and gel systems, education programs, and salon supply ...

-17%
(5y)
40%
(1y)
9%
(3mo)

Nail Extensions are a long standing beauty service involving reinforced artificial nails (acrylic, gel, or other polymers) used to extend...

-21%
(5y)
9%
(1y)
11%
(3mo)

Fingernail Polish Remover is a consumer product category used to remove nail polish from fingernails and toenails, available in acetone b...

Uñas

12,100 vol/mo
-23%
(5y)
0%
(1y)
0%
(3mo)

Uñas refers to the nails/manicure trend space, encompassing nail care, nail art, acrylic/gel services, and related consumer products gai...

-31%
(5y)
52%
(1y)
274%
(3mo)

Dip nail powder kit is a beauty trend where users apply colored dip powder to nails using a bonding liquid, creating longer lasting manic...

Dip Powder

6,600 vol/mo
-35%
(5y)
-5%
(1y)
34%
(3mo)

Dip powder is a widely adopted at home and salon manicure method using colored powder dipped in adhesive layers to create long lasting na...

Staleks

1,900 vol/mo
9999%+
(5y)
426%
(1y)
190%
(3mo)

Staleks is a well established brand of professional manicure and pedicure tools known for high quality stainless steel instruments used b...