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Discover Trends in Nail Care

We surface rapidly growing trends in Nail Care before they take off.

Cuticle Oil

60,500 vol/mo
31%
(5y)
11%
(1y)
17%
(3mo)

Cuticle oil is a widely used nail care product designed to hydrate and nourish the cuticle area, promote healthy nail growth, and improve...

UV Nail Lamp

22,200 vol/mo
31%
(5y)
33%
(1y)
17%
(3mo)

UV Nail Lamp is a well established product category in the beauty tech space, used to cure gel nail polishes and other UV/LED curable fin...

Jelly Nails

22,200 vol/mo
29%
(5y)
7%
(1y)
23%
(3mo)

Jelly Nails is a manicure trend featuring translucent, jelly like nail polishes and extensions that create a glassy, candy sheened look. ...

24%
(5y)
23%
(1y)
10%
(3mo)

Base Coat Nail Polish is a foundational manicure product used to protect nails, improve polish adhesion, and extend wear. The trend empha...

Gel Nails

90,500 vol/mo
22%
(5y)
16%
(1y)
8%
(3mo)

Gel nails refer to a manicure where gel based polish is cured under UV/LED light, resulting in a durable, glossy finish that lasts longer...

Gel Nail Extension

12,100 vol/mo
20%
(5y)
16%
(1y)
23%
(3mo)

Gel nail extension is a widely adopted nail enhancement technique using gel based systems to create long lasting, durable nails with a gl...

15%
(5y)
8%
(1y)
18%
(3mo)

Nail Strengthener is a consumer trend focusing on products and routines that improve nail health, prevent breakage, and enhance appearanc...

Nail Grinder

2,400 vol/mo
13%
(5y)
54%
(1y)
81%
(3mo)

Nail Grinder is a, established category of powered tools used for grooming fingernails and pet nails, featuring electric or rechargeable ...

12%
(5y)
-11%
(1y)
-1%
(3mo)

Black French Tip Nails is a recognized manicure trend featuring a traditional French manicure with black tips or a black tipped design, b...

Essie Gel

1,600 vol/mo
12%
(5y)
16%
(1y)
-5%
(3mo)

Essie Gel refers to Essie’s line of gel nail polishes and related gel manicure products, popular for long lasting wear and salon qualit...

Nail Stickers

27,100 vol/mo
10%
(5y)
-6%
(1y)
0%
(3mo)

Nail stickers refer to decorative adhesive decals and wraps applied to nails for instant, salon like nail art. They have become popular t...

Young Nails

22,200 vol/mo
-13%
(5y)
1%
(1y)
10%
(3mo)

Young Nails is a recognized brand in professional nail care, known for its acrylic and gel systems, education programs, and salon supply ...

-16%
(5y)
9%
(1y)
19%
(3mo)

Nail Extensions are a long standing beauty service involving reinforced artificial nails (acrylic, gel, or other polymers) used to extend...

-23%
(5y)
34%
(1y)
-6%
(3mo)

Fingernail Polish Remover is a consumer product category used to remove nail polish from fingernails and toenails, available in acetone b...

Uñas

12,100 vol/mo
-23%
(5y)
-1%
(1y)
0%
(3mo)

Uñas refers to the nails/manicure trend space, encompassing nail care, nail art, acrylic/gel services, and related consumer products gai...

-35%
(5y)
43%
(1y)
228%
(3mo)

Dip nail powder kit is a beauty trend where users apply colored dip powder to nails using a bonding liquid, creating longer lasting manic...

Dip Powder

8,100 vol/mo
-37%
(5y)
-13%
(1y)
4%
(3mo)

Dip powder is a widely adopted at home and salon manicure method using colored powder dipped in adhesive layers to create long lasting na...

Gel Nail Polishes

74,000 vol/mo
9999%+
(5y)
256%
(1y)
-15%
(3mo)

Gel nail polishes refer to long wlasting, UV/LED cured nail polishes used in salons and at home, featuring brand specific gel formulas, c...

Old Money Nails

3,600 vol/mo
9999%+
(5y)
254%
(1y)
81%
(3mo)

Old Money Nails is a nail fashion trend inspired by the 'old money' aesthetic, emphasizing classic, understated neutrals, clean lines, an...

Staleks

1,900 vol/mo
9999%+
(5y)
169%
(1y)
55%
(3mo)

Staleks is a well established brand of professional manicure and pedicure tools known for high quality stainless steel instruments used b...

Pink Bow Nails

4,400 vol/mo
9999%+
(5y)
23%
(1y)
18%
(3mo)

Pink Bow Nails is a popular nail art trend featuring pastel pink polish combined with small bow embellishments or bow shaped decals, ofte...