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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Niacinamide

201,000 vol/mo
56%
(5y)
35%
(1y)
25%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

55%
(5y)
-21%
(1y)
40%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

Sulfur Soap

14,800 vol/mo
55%
(5y)
35%
(1y)
81%
(3mo)

Sulfur Soap is a traditional skincare product that has resurged in interest for its antibacterial and keratolytic properties, driven by a...

55%
(5y)
50%
(1y)
59%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

Lip Mask

18,100 vol/mo
54%
(5y)
-20%
(1y)
-11%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Coconut Deodorant

1,900 vol/mo
54%
(5y)
12%
(1y)
26%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Exfoliating Serum

1,600 vol/mo
54%
(5y)
47%
(1y)
20%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Risewell

8,100 vol/mo
53%
(5y)
9%
(1y)
71%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Cosrx

49,500 vol/mo
53%
(5y)
7%
(1y)
13%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Starface

33,100 vol/mo
53%
(5y)
-4%
(1y)
-22%
(3mo)

Starface is a skincare brand known for its star shaped hydrocolloid acne patches that gained popularity on social media, signaling a tren...

Glow Serum

2,900 vol/mo
52%
(5y)
35%
(1y)
17%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

Hexylresorcinol

6,600 vol/mo
51%
(5y)
-5%
(1y)
-21%
(3mo)

Hexylresorcinol is a cosmetic ingredient used primarily for skin lightening and antiseptic properties, found in various skincare formulat...

51%
(5y)
41%
(1y)
50%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Tubby Todd

90,500 vol/mo
51%
(5y)
1%
(1y)
9%
(3mo)

Tubby Todd is a baby skincare brand known for natural formulations and kid friendly products. The topic relates to consumer trends in cle...

Wrinkle Patches

2,400 vol/mo
50%
(5y)
-18%
(1y)
39%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

Lumi

49,500 vol/mo
50%
(5y)
11%
(1y)
0%
(3mo)

Lumi is a, multi faceted topic spanning AI powered analytics platforms, lighting brands and creative tech ventures, with active companies...

50%
(5y)
29%
(1y)
30%
(3mo)

Neck Firming Cream is a consumer skincare trend focused on products designed to firm, tighten, and hydrate the neck area to reduce saggin...

50%
(5y)
29%
(1y)
30%
(3mo)

Firming Neck Cream is a skincare category focused on anti aging formulations aimed at tightening and lifting the neck area, often markete...

Cleansing Powder

1,600 vol/mo
49%
(5y)
37%
(1y)
22%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Oil Balm

140 vol/mo
49%
(5y)
16%
(1y)
12%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Vitamin C Toner

1,300 vol/mo
49%
(5y)
14%
(1y)
29%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

Mucin

6,600 vol/mo
48%
(5y)
-5%
(1y)
41%
(3mo)

Mucin refers to a family of highly glycosylated proteins that form mucus, playing key roles in barrier function, lubrication, and cell si...

48%
(5y)
23%
(1y)
34%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Answr

18,100 vol/mo
48%
(5y)
12%
(1y)
0%
(3mo)

Answr refers to multiple real world entities centered on AI powered answer generation, automated knowledge retrieval, and question answer...

Hydrating Serum

14,800 vol/mo
47%
(5y)
41%
(1y)
39%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

Firming Serum

880 vol/mo
47%
(5y)
23%
(1y)
34%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Shower Steamers

6,600 vol/mo
47%
(5y)
4%
(1y)
-18%
(3mo)

Shower steamers are aromatic tablets added to showers to release scents with steam, offering a quick, convenient alternative to tradition...

Vitamin A Cream

1,000 vol/mo
46%
(5y)
61%
(1y)
25%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Tinted Sunscreen

40,500 vol/mo
45%
(5y)
35%
(1y)
67%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Body Gua Sha

3,600 vol/mo
45%
(5y)
6%
(1y)
15%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...