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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Hydrating Serum

14,800 vol/mo
47%
(5y)
41%
(1y)
39%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

Firming Serum

880 vol/mo
47%
(5y)
23%
(1y)
34%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Shower Steamers

6,600 vol/mo
47%
(5y)
4%
(1y)
-18%
(3mo)

Shower steamers are aromatic tablets added to showers to release scents with steam, offering a quick, convenient alternative to tradition...

Vitamin A Cream

1,000 vol/mo
46%
(5y)
61%
(1y)
25%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Tinted Sunscreen

40,500 vol/mo
45%
(5y)
35%
(1y)
67%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Body Gua Sha

3,600 vol/mo
45%
(5y)
6%
(1y)
15%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...

Glycolic Acid Serum

12,100 vol/mo
45%
(5y)
5%
(1y)
22%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Biotin Cream

210 vol/mo
45%
(5y)
104%
(1y)
73%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

44%
(5y)
38%
(1y)
64%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Retinol Body Lotion

12,100 vol/mo
44%
(5y)
68%
(1y)
104%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Zinc Oxide

33,100 vol/mo
42%
(5y)
41%
(1y)
75%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...

42%
(5y)
59%
(1y)
35%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Nose Patch

1,300 vol/mo
41%
(5y)
20%
(1y)
17%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

41%
(5y)
63%
(1y)
76%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

Vitamin C Lotion

3,600 vol/mo
41%
(5y)
25%
(1y)
22%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Arbutin

8,100 vol/mo
41%
(5y)
67%
(1y)
38%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

40%
(5y)
28%
(1y)
41%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

BHA Serum

1,000 vol/mo
40%
(5y)
26%
(1y)
21%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

39%
(5y)
15%
(1y)
16%
(3mo)

Seborrheic Dermatitis is a dermatological condition characterized by flaky, itchy, red scalp and sometimes facial areas, typically manage...

39%
(5y)
29%
(1y)
25%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Lash Growth Oil

1,300 vol/mo
39%
(5y)
5%
(1y)
44%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...